Kathy's Powerpoint

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Kathy's Powerpoint

  1. 1.
  2. 2. The Mission of the Canton  Stark County CVB is to attract, orient, and serve visitors and to educate local residents and initiate projects and programs which promote and grow tourism.
  3. 3. CVB’s Role <ul><li>Founded in 1980 and under a three year contract </li></ul><ul><li>Funded by county-wide lodging tax </li></ul><ul><li>Marketing/promotion agency for all of Stark County </li></ul><ul><li>Includes Convention, Sports Promotion, and Tourism Departments </li></ul><ul><li>Offers a Tourist Information Center, Visitor Center and a host of other marketing engines. </li></ul>
  4. 4. Strategic Plan <ul><ul><li>Objective I -Regionalize marketing efforts </li></ul></ul><ul><ul><li>Objective II -Develop focused marketing plans </li></ul></ul><ul><ul><li>Objective III -Help efforts to develop and promote new tourism products </li></ul></ul><ul><ul><li>Objective IV-Continue building community relations </li></ul></ul><ul><ul><li>Objective V Continue board development </li></ul></ul>
  5. 5. CVB Staff <ul><li>Ally Bussey </li></ul><ul><li>Tourism Marketing Manager </li></ul><ul><li>Kathy Gray </li></ul><ul><li>Web Content Manager </li></ul><ul><li>Toni Johnson </li></ul><ul><li>Tourist Information Specialist </li></ul><ul><li>John Kiste </li></ul><ul><li>Executive Director </li></ul><ul><li>Rosie Kurtz </li></ul><ul><li>Administrative Specialist </li></ul><ul><li>Cindi Petty </li></ul><ul><li>Office Manager </li></ul><ul><li>Rob Steinberg </li></ul><ul><li>Sports Promotion Manager </li></ul><ul><li>Mary Vlahos </li></ul><ul><li>Convention Sales Manager </li></ul>
  6. 6. The Economic Impact of the CVB Stark County welcomes over 2.5 MILLION Visitors per year and supports over 12,000 direct and indirect tourism jobs for Stark County .
  7. 7. The CVB’s Marketing Program <ul><li>The CVB offers a broad variety of </li></ul><ul><li>multi-media tools to spread a positive and enticing message to visitors. Example of these tools are… </li></ul>
  8. 8. The Official Visitors’ Guide <ul><li>Over 125,000 printed </li></ul><ul><li>Distributed via the turnpike rest areas, paid distribution routes, tourist information centers, trade shows and are the official fulfillment piece for all Visitor inquiries. </li></ul>
  9. 9. www.VisitCantonStark.com <ul><li>Over 105,000 unique </li></ul><ul><li>visitors per year. </li></ul><ul><li>Did you know??? </li></ul><ul><li>The Top 5 section of the website are: </li></ul><ul><li>Calendar of Events </li></ul><ul><li>What’s Happening Blog </li></ul><ul><li>Packages & Coupons </li></ul><ul><li>Best of Stark County </li></ul><ul><li>5. Attractions </li></ul>
  10. 10. Print Marketing
  11. 11. Social Media <ul><li>VisitCantonStark.com/Blog </li></ul><ul><li>Twitter.com/CantonStarkCVB </li></ul><ul><li>Facebook.com/CantonOhio </li></ul><ul><li>LinkedIn.com/groups? gid=2471394 : </li></ul>

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