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SIPPO Digital Marketing Trends Maboneng

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SIPPO Workshop Johannesburg Digital Marketing Trends for Tourism

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SIPPO Digital Marketing Trends Maboneng

  1. 1. WHAT DOES IT MEAN FOR BUSINESS? DIGITAL MARKETING TOURISM TRENDS
  2. 2. WHY ME, WHY NOW @WILLIAM_PRICE
  3. 3. 5 KEY TRENDS PRACTICAL DIGITAL MARKETING
  4. 4. SOCIAL MEDIA ADS TRENDS #1
  5. 5. SOCIAL MEDIA ADVERTISING SOCIAL ISN’T FREE MARKETING ANYMORE ▸ It’s free to open social media account, but you need to pay to play now that the platforms are monetising ▸ Facebook and Twitter have ad modules that are powerful and will reach audiences for you on a paid basis ▸ Social Ads are going to go through the same growth curve as banner ads and AdWords ▸ Social Marketing needs to be part of your marketing efforts - not replace your marketing efforts
  6. 6. MOBILE MOBILE MOBILE TRENDS #2
  7. 7. MOBILE MOBILE MOBILE IF YOU’RE NOT MOBILE READY, YOU'RE NOT READY ▸ Mobile is no longer a trend ▸ Travellers travel with their mobile ▸ Location based services and search via mobile happens during the trip ▸ Social posting in trip
  8. 8. CONTENT SHOCK TRENDS #3
  9. 9. CONTENT SHOCK CONTENT EVERYWHERE ALL THE TIME ▸ YouTube gets more than 300 hours of video downloaded every minute ▸ There are more than 8 BILLION video view on Facebook daily ▸ There are more than 350 MILLION photos shared every day on WhatsApp ▸ Travellers are creating and sharing content of their own during their trip and publishing it via their social networks ▸ Not all content is great, but most content can be curated and amplified to become part of your marketing efforts
  10. 10. VIDEO MARKETING TRENDS #4
  11. 11. VIDEO MARKETING IF CONTENT IS KING THEN VIDEO IS… ▸ A picture speaks a thousand words, video sells a destination and an experience like no other ▸ Video isn’t easy, but it is really powerful if properly used ▸ Drones, timelapse, hyperlapse and high definition video can be used to capture your unique selling proposition ▸ You can’t afford not to have video, travellers expect it and want it to make their travel decisions
  12. 12. REMARKETING TRENDS #5
  13. 13. REMARKETING ADS THAT KEEP FINDING YOU ONLINE ▸ Remarketing or Programmatic Advertising is real and being used more ▸ With much power comes much responsibility (and budget) ▸ Massively powerful as part of a integrated digital marketing campaign ▸ Only get excited about this once you are winning at all the other digital channels
  14. 14. BE CONSUMER CENTRIC! DON’T EVER FORGET THE CONSUMER AND WHAT THEY WANT AND NEED AND EXPECT. @william_price SUMMARY
  15. 15. DIGITAL MARKETING TRENDS ARE SHIFTING AND CHANGING - KEEP YOUR EYE ON THE CONSUMER
  16. 16. SUMMARY CONSUMERS ARE USING DIGITAL AND SOCIAL ALL THE TIME ▸ Search for yourself online and see what you get ▸ Understand what consumers are saying about your brand or service or experience ▸ Find and share and engage with travellers who comment, share and create content about your service or experience ▸ Don’t shy away from digital or social because you don’t get it or you think its too much more work
  17. 17. HAVE FUN WITH IT!
  18. 18. THANK YOU! END

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