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The #HACKTOURISM Approach for SOWETO Tourism Association

Published in: Travel
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  1. 1. # H A C K TO U R I S M # S O W E TO B E F O R E W E S TA RT
  2. 2. L O C A L TO U R I S M A S S O C I AT I O N # H A C K TO U R I S M S O L U T I O N F O R A
  3. 3. S O W E TO # H A C K TO U R I S M P R E S E N TAT I O N
  4. 4. H O W W E N E E D TO D I S R U P T # H A C K TO U R I S M
  5. 5. W E B S I T E C A S E S T U D Y • Review, Redesign and Redevelop the website • Launch the new website • Create the Campaign to promote the Fly Fishing Competition in July • Manage the delivery and ongoing support as part of the Casestudy for Cradle of Humankind #HACKTOURISM proof of concept • Promote the #HACKTOURISM value proposition to the Members
  6. 6. R E C E N T E X P E R I E N C E • AfroPunk • #IamJoburg • ConHill • Travel Massive Africa • Cradle of Humankind
  7. 7. S T R AT E G I C A P P R O A C H # H A C K TO U R I S M
  8. 8. K E Y O B J E C T I V E S • Promote the Region through Marketing and Advertising • Show Value to Members • Increase Awareness, Consideration and Demand • Increase Bookings • Centralised Information and Bookings Management
  9. 9. O P P O RT U N I T I E S • Coordinate a Regional Marketing Campaign to drive awareness and consideration, leading to increased bookings • Support Members through Website and Social Media Reviews, Workshops and MasterClasses to improve the online marketing and promotion efforts • Provide world-class support, platforms and services to improve the Members’ website, social media and online advertising • Mentoring, support and consulting services to the Members
  10. 10. F O C U S O N T H E M E M B E R S • Identify the key areas where Members could benefit from the services and expertise available to improve their visibility and increase their exposure through online marketing and social marketing • Support and train the Members to be able to benefit from the best practices and latest technology, online marketing techniques and platforms available to them to improve their online presence and packaging • Provide practical, affordable services and solutions to best meet the Member’s needs to improve their bottom line and increase bookings through technology and aligning their maketing with global trends
  11. 11. W H AT ’ S N E X T ? # H A C K TO U R I S M
  13. 13. THANK YOU @william_price