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MassiveHACK Presentations Polokwane 20 SEP 2018

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The presentations from Neil, Mqondisi and William from the MassiveHACK in #Limpopo yesterday

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MassiveHACK Presentations Polokwane 20 SEP 2018

  1. 1. #MASSIVEHACK WELCOME
  2. 2. NEIL ABOUT @NeilJansson
  3. 3. #MASSIVEHACK WHAT I’LL TALK ABOUT TODAY ▸ BACK IN THE DAY - what did we do before digital? ▸ HOW DO WE START - where do we even? ▸ WHAT DO WE WANT TO BE KNOWN FOR - travellers, tourists and locals ▸ CAPTURE AND RETAIN - what they really care about, who is they,and how? ▸ ENABLE- what, who and how?
  4. 4. BACK IN THE DAY
  5. 5. HOW?
  6. 6. #MASSIVEHACK
  7. 7. KNOWN FOR?
  8. 8. CAPTURE & RETAIN
  9. 9. ENABLE
  10. 10. CONSUMER CENTRIC THAT THING ABOUT BEING
  11. 11. #HACKTOURISM CONSUMER CENTRIC ▸ BE STRATEGIC - First who, then what? ▸ BE FOCUSSED ON THE WHY - Why is the power? ▸ HUMANS ARE NOT GOOD AT MAKING DECISIONS - They are predictably 
 irrational
  12. 12. #HACKTOURISM NOW THAT I KNOW WHO How do I find my what?
  13. 13. #HACKTOURISM WHY IS THE POWER!
  14. 14. The Social Opportunity Neo Meets the Merovingian Go in search of the power first, above all things, understand why?
  15. 15. #HACKTOURISM WHEN WE KNOW WHY, THE WHAT IS MUCH EASIER
  16. 16. #HACKTOURISM HUMANS ARE NOT GOOD AT MAKING DECISIONS “Economists think people are rational. Behavioural Economists know that people are irrational but believe that they are predictable.” Behavioural economics is the lattice work that helps identify and make sense of human motivation.
  17. 17. 10 Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
  18. 18. #HACKTOURISM
  19. 19. #HACKTOURISM WHEN WE KNOW WHY, THE WHAT IS MUCH EASIER
  20. 20. #HACKTOURISM THE POSITIONING QUESTION You run a Dominoes pizza restaurant. The Campionato Mondiale Della Pizza, aka Pizza World Champion Johnny Di Francesco of 400 Gradi came for an interview. Would you hire him? Why?
  21. 21. #HACKTOURISM POSITIONING SUMMARIZED Their positioning is clear It is very clear that Dominoes is about serving food fast. Everything the company does has the speed of getting food to people at the centre. For example: • 3 rings on a telephone • Distribution of stores • Staff that are accurate rather than slow and artisan – unlikely to work at restaurant on a wine estate. Conversely, nobody who works at Dominoes is likely to be hired at 400 Gradi too. Their positioning is about Neapolitan style Pizza being a beautiful thing. For example: • 400 Gradi positions itself as a showcase of food where wood fire pizza and seafood are always the star • They offer Master Classes to learn the art of making Neapolitan pizza • They have a sommelier that curates the wine list
  22. 22. #HACKTOURISM DOMINOES STORES LOOK LIKE THIS
  23. 23. #HACKTOURISM 400 GRADI LOOKS LIKE THIS
  24. 24. #HACKTOURISM DOMINOES - SOCIALLY SPEAKING
  25. 25. #HACKTOURISM 400 GRADI - SOCIALLY SPEAKING
  26. 26. THANK YOU #HACKTOURISM
  27. 27. THANK YOU
  28. 28. @GOLIMPOPO #MASSIVEHACK #SHARELIMPOPO #HACKTOURISM #TOURISM #TRAVEL #DIGITAL #SOCIAL #WORKSHOP
  29. 29. WILLIAM ABOUT @william_price
  30. 30. #HACKTOURISM STUFF YOU’LL HEAR ME TALK ABOUT TODAY ▸ DIGITAL & SOCIAL - how do you make that work for you? ▸ WHY PEOPLE TRAVEL - how do we keep forgetting this in the 1st place? ▸ EXPERIENCES 1ST, THEN DESTINATIONS OR BRANDS - what they really care about ▸ #HACKTOURISM - and how it makes any sense at all you to sitting here today
  31. 31. DIGITAL & SOCIAL HOW DO WE MAKE IT WORK?
  32. 32. IT’S NOT ABOUT THE TECHNOLOGY OR THE PLATFORMS OR THE TRENDS - IT’S ALL ABOUT THE PEOPLE @william_price FOLLOW
  33. 33. WHY DO PEOPLE TRAVEL?
  34. 34. FOLLOW
  35. 35. TRAVEL TRANSFORMS PEOPLE AND DEEP DOWN IT’S ALL ABOUT HOW I DISCOVER WHO I AM @william_price FOLLOW
  36. 36. IT’S NOT ALL ABOUT THE BRAND EXPERIENCES 1ST AND THEN DESTINATIONS
  37. 37. I TRAVEL FOR THE EXPERIENCE AND I’LL GO TO WHERE THE MOST APPEALING EXPERIENCE CAN BE DONE @william_price FOLLOW
  38. 38. #HACKTOURISM WAIT, WHAT’S THE TOPIC FOR TODAY AGAIN?
  39. 39. #HACKTOURISM #MASSIVEHACK
  40. 40. #DURBAN
  41. 41. Aimed at the Tourism and Hospitality Trade in Southern Africa, practical seminars and workshops that equip and offer immediate value 101 Intermediate MasterClasses Training& Support Websites remain a core focus and continues to drive consumers to book and is often overlooked in the integrated marketing activities for travel and tourism operators in Southern Africa from integrating social media and booking platforms Website Optimisation Bottomline driven social media and integrated marketing campaigns that are geared to driving bookings for tourism and hospitality operators and not limited to accommodation or activities and are performance marketing campaigns Campaigns& Promotion Tourism consulting, branding and packaging services aimed at improving the quality and accessibility of the tourism product in Southern Africa which is customisable and very cost effective, and doing this is a digitally led way Business Consulting #WHAT WE DO
  42. 42. Agency Corporate Government Entrepreneur Start Up #WEDOTRAVEL #WEDOSMME OurExperience #WHAT WE DO FOR CLIENTS
  43. 43. LET’S REMAIN FLEXIBLE
  44. 44. #HACKTOURISM @HACKTOURISM #WEDOTOURISM HACKTOURISM.TUMBLR.COM @william_price FOLLOW

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