Las Vegas Convention and Visitors Authority                   and       Journal Communications Inc.
CORPORATE BACKGROUND
CORPORATE BACKGROUND             BOB SCHWARTZMAN,              president and publisher             Personally responsible ...
JOURNAL BUSINESS SECTORSJournal Communications partners with more than 100 clients, ranging from chambers of commerce and ...
RANGE OF JOURNAL PROJECTS
TRAVEL PUBLISHING EXPERIENCE•    JCI has published 35 editions of statewide, advertising-supported     travel guides for s...
TENNESSEE HOME & FARM
BRENTWOOD COOL SPRINGS MAGAZINE
WHY DO WE TRAVEL?The Three Legs of the Leisure Travel Stool•  To be able to experience a site – to see  •  To participate ...
CONTENT REVOLUTION•  Exciting •  Emotional •  Immersive •  Experiential •  Factual
LAS VEGAS OFFICAL VISITORS GUIDE•  An experienced project leader will be assigned to manage the   project, including a det...
ASHEVILLE TRAVEL GUIDE
LEXINGTON VISITOR PLANNING GUIDE
LEXINGTON VISITOR PLANNING GUIDE
NORTH CAROLINA TRAVEL GUIDE
NORTH CAROLINA TRAVEL GUIDE
NASHVILLE MEETING PLANNING GUIDE•  JCI has been publishing the 
   Nashville Meeting Planning 
   Guide for 17 years.•  We...
NASHVILLE MEETING PLANNING GUIDE
NASHVILLE MEETING PLANNING GUIDE
NEW DESIGNS
NEW DESIGNS
NEW DESIGNS
NEW DESIGNS
NEW DESIGNS
NEW DESIGNS
PHOTOGRAPHY•  Stunning, bold, original – all words that describe our photography,   which is our calling card and sets JCI...
INTEGRATIONQR CODES•  Mobile recognition technology,   and more specifically, Quick   Response (QR) codes, is   transformin...
INTEGRATIONSOCIAL MEDIA•  Facebook •  Twitter •  YouTube •  TripAdvisor
INTEGRATIONASHEVILLE DIGITAL GUIDE
INTEGRATIONNORTH CAROLINA DIGITAL GUIDE
TRAVEL AUDIENCES AREEMBRACING DIGITAL GUIDES
INTEGRATIONiPAD FORMAT
iPAD FORMAT
iPAD FORMAT
iPAD FORMAT
INTEGRATIONSPECIAL-EDITION DIGITAL GUIDES•  Special-edition digital magazines are designed for optimal 
   on-screen viewi...
INTEGRATIONMICROSITES•  Understanding our clientsʼ needs to micro-market, JCI has   developed microsites, which can be dev...
VIDEO CAPABILITIES•  JCI has a full-service video department to provide complementary   content to our print and online ed...
DATA MANAGEMENTJCI offers a multistep process to ensure data is accurate.    •  Verification of fields with the LVCVA for al...
DATA MANAGEMENT
ACCOMMODATIONS CHARTS
ADVERTISING SALES•  We will assign a seasoned sales representative to the projects, who   will be based in Las Vegas durin...
WHAT WE BRING TO THIS PROJECT•  Travel Marketing Experience – We understand tourism. As a   research-based tourism publish...
OUR TEAM + YOUR TEAM = SUCCESS!
BUSINESS PLAN•  There will be no cost to the LVCVA. This will be a self-liquidating   project with revenue derived from ad...
Las Vegas Presentation
Las Vegas Presentation
Las Vegas Presentation
Las Vegas Presentation
Las Vegas Presentation
Las Vegas Presentation
Las Vegas Presentation
Las Vegas Presentation
Las Vegas Presentation
Las Vegas Presentation
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Las Vegas Presentation

  1. 1. Las Vegas Convention and Visitors Authority and Journal Communications Inc.
  2. 2. CORPORATE BACKGROUND
  3. 3. CORPORATE BACKGROUND BOB SCHWARTZMAN, president and publisher Personally responsible for 
 Journal Communications delivery of 
 top-quality products on time and to 
 clientʼs satisfaction. Bob has more 
 than 30 years of experience in journalism and custom publishing.
  4. 4. JOURNAL BUSINESS SECTORSJournal Communications partners with more than 100 clients, ranging from chambers of commerce and state farm bureaus to economic development agencies and convention and visitors bureaus. •  Travel Guides •  Chamber Publishing •  Agribusiness Publishing •  Economic Development Publishing •  Client Web Design •  Livability.com
  5. 5. RANGE OF JOURNAL PROJECTS
  6. 6. TRAVEL PUBLISHING EXPERIENCE•  JCI has published 35 editions of statewide, advertising-supported travel guides for state tourism departments.•  JCI has been working with DMOs for 16 years and published 
 42 issues of travel publications for city or regional destination marketing organizations.
  7. 7. TENNESSEE HOME & FARM
  8. 8. BRENTWOOD COOL SPRINGS MAGAZINE
  9. 9. WHY DO WE TRAVEL?The Three Legs of the Leisure Travel Stool•  To be able to experience a site – to see  •  To participate – golf, swimming, gaming, boating, etc. – do do  •  To meet new and interesting people – to interact We are selling an emotional experience over just a product.
  10. 10. CONTENT REVOLUTION•  Exciting •  Emotional •  Immersive •  Experiential •  Factual
  11. 11. LAS VEGAS OFFICAL VISITORS GUIDE•  An experienced project leader will be assigned to manage the project, including a detailed schedule for all departments that includes design, editorial, photography, sales, ad traffic and online.•  Our content director will work closely with you to develop story ideas and create a publication that reflects your branding and tone.•  We maintain a thorough proofing process and will work with you to produce an accurate and comprehensive guide.•  Each publication is printed according to agreed upon specifications.
  12. 12. ASHEVILLE TRAVEL GUIDE
  13. 13. LEXINGTON VISITOR PLANNING GUIDE
  14. 14. LEXINGTON VISITOR PLANNING GUIDE
  15. 15. NORTH CAROLINA TRAVEL GUIDE
  16. 16. NORTH CAROLINA TRAVEL GUIDE
  17. 17. NASHVILLE MEETING PLANNING GUIDE•  JCI has been publishing the 
 Nashville Meeting Planning 
 Guide for 17 years.•  We work closely with the 
 Nashville Convention & Visitors
 Bureau to publish the latest 
 information on venues, hotels
 convention suppliers, attractions
 nightlife and dining.•  The guide is the ultimate tool for 
 meeting planners who want to 
 book a convention in Nashville.
  18. 18. NASHVILLE MEETING PLANNING GUIDE
  19. 19. NASHVILLE MEETING PLANNING GUIDE
  20. 20. NEW DESIGNS
  21. 21. NEW DESIGNS
  22. 22. NEW DESIGNS
  23. 23. NEW DESIGNS
  24. 24. NEW DESIGNS
  25. 25. NEW DESIGNS
  26. 26. PHOTOGRAPHY•  Stunning, bold, original – all words that describe our photography, which is our calling card and sets JCI apart. •  We maintain a full-time staff of photographers, and they are part 
 of a team. That allows collaboration between photographers, designers and editors before and during the production process.•  Our photographers have more than 50 years combined 
 experience and use that to capture the best images to 
 represent your destination.
  27. 27. INTEGRATIONQR CODES•  Mobile recognition technology, and more specifically, Quick Response (QR) codes, is transforming how people interact with the world. •  QR codes in editorial and 
 ads creates a connection between print and online, making it easier for visitors to access more information.
  28. 28. INTEGRATIONSOCIAL MEDIA•  Facebook •  Twitter •  YouTube •  TripAdvisor
  29. 29. INTEGRATIONASHEVILLE DIGITAL GUIDE
  30. 30. INTEGRATIONNORTH CAROLINA DIGITAL GUIDE
  31. 31. TRAVEL AUDIENCES AREEMBRACING DIGITAL GUIDES
  32. 32. INTEGRATIONiPAD FORMAT
  33. 33. iPAD FORMAT
  34. 34. iPAD FORMAT
  35. 35. iPAD FORMAT
  36. 36. INTEGRATIONSPECIAL-EDITION DIGITAL GUIDES•  Special-edition digital magazines are designed for optimal 
 on-screen viewing. •  They can vary widely in page count to cover simple or complex subjects. •  They take advantage of the immediacy of an event.
  37. 37. INTEGRATIONMICROSITES•  Understanding our clientsʼ needs to micro-market, JCI has developed microsites, which can be devoted to a particular topic, event or new attraction. •  They can incorporate videos, slide shows and additional content.
  38. 38. VIDEO CAPABILITIES•  JCI has a full-service video department to provide complementary content to our print and online editorial features. •  JCI videographers have shot more than 70 videos for our travel publishing programs. •  These videos bring even more attention to the attractions and activities of your destination.
  39. 39. DATA MANAGEMENTJCI offers a multistep process to ensure data is accurate. •  Verification of fields with the LVCVA for all properties. •  Thorough data collection through emails, phone calls and faxes. •  Easy Catalog software links publication databases to layout pages without errors.
  40. 40. DATA MANAGEMENT
  41. 41. ACCOMMODATIONS CHARTS
  42. 42. ADVERTISING SALES•  We will assign a seasoned sales representative to the projects, who will be based in Las Vegas during the ad sales period of 8 to 12 weeks. That rep is an extension of the LVCVA – a public relations spokesperson on your behalf.•  Sales materials will be prepared and approved by the LVCVA.•  JCI is responsible for all aspects of the advertising process, including ad production and trafficking, billing and accounting.•  We are familiar with all aspects of online advertising, too, and have successfully developed a bundled advertising strategy for some of our travel clients.
  43. 43. WHAT WE BRING TO THIS PROJECT•  Travel Marketing Experience – We understand tourism. As a research-based tourism publisher, we know how to excite potential visitors to visit Las Vegas.•  Quality – in content, photography, video, design, production, 
 data and customer service •  Advertising sales – professionalism; proven track record •  Media technology – on top of ever-evolving changes in new media platforms •  Stability – 23 years in publishing business, experienced team that creates award-winning publications
  44. 44. OUR TEAM + YOUR TEAM = SUCCESS!
  45. 45. BUSINESS PLAN•  There will be no cost to the LVCVA. This will be a self-liquidating project with revenue derived from advertising sales.•  Both parties will agree upon ad rates, with the possibility of increasing rates by no more than 5 percent annually.•  Revenue share: Providing sales reach a minimum of $200,000 per project, we will enact a 5 percent revenue share up to $400,000. If sales are more than $400,000 per project, the revenue share will be 10 percent.

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