This document contains a summary of Haniya Ali's professional experience and qualifications. It includes her contact information, education history with degrees in business administration and marketing, and work experience spanning 5 roles in marketing, business development, public relations, and editorial work. Her most recent role is as Business Development Manager at Premier Energy Pakistan since 2015, where she is responsible for marketing, client management, business growth, and brand development. She also lists additional skills, interests, and corporate achievements.

1. HAANIAALI
129 C DHA Villas Phase 8 Park view DHA Lahore
Cell: 0322-4874565
Email: haniyaalibabar@gmail.com
Objective:
• To work to the best of my abilities and ensure both personal and organizational growth.
Education
 University of Central Punjab (2011)
o Masters of Business Administration
o Majors: Marketing, CGPA 3.65
 University of Central Punjab (2010)
o Bachelors of Business Administration
o Majors: Marketing, CGPA 3.83
 Defence Degree College for Women (2006)
o FSC Pre-Engineering, First Division
 Garrison Academy Quetta Cantt
o Matriculation (2004), A1 grade 87.8 percent marks
Experience:
1. Business Development Manager at Premier Energy Pakistan- January 2015- Pesent Date
Key Responsibilities:
 Developing Marketing and Advertising Plan on a quarterly basis.
 Managing the sales and business development team of 8 individuals.
 Designing the marketing and promotional content used in campaigns.
 Initially developing and now maintaining the websites and social media pages of the company.
 Representing the company in all corporate meetings, client handling, hiring new talent for my department,
formulating the appraisal plan for my department.
 Organizing international conferences, arranging media/ press conferences,seminars and exhibitions and
most importantly developing the brand.
 Responsible for strengthening the clientage of the company and bringing in new prospects, also responsible
for brand development activities)
2. Lecturer at Beaconhouse National University to the class of MSBIT (Entrepreneurship in IT) (Feb
2015-May 2015)

2. 3. Marketing and Business Development Executive at Bin Qutab International: 2013-2014
Key Responsibilities:
 Development of Marketing and Advertising Material
 Formulation of Promotional Letters to Diverse Sectors
 Client Handling
 Lead Generation
 Collaboration with National and International Accounts via email.
 Organinzing Promotional Events.
4. Marketing and PR Person at Buksh Group: 2011-2012
Key Responsibilities:
 Organizing marketing and PR events
 In charge of press and media cell
 Formulation of marketing and advertising plan and press releases
 Working in collaboration with Buksh Energy’s, Men’s Stores’, Bang & Olufsen and Buksh Foundation’s
Team
5. Assistant Managing Editor at cosmo.pk 2010-2011
Key Responsibilities:
 In charge of the Editorial Block
 Editing articles submitted by Freelancers
 Managing, developing and promoting a team of 5 article writters
Corporate Achievements:
 Founder Green Birgade; a CSR initiative by Premier Energy to promote the use of renewable energy
resources and to implement energy conservation and efficiency measures.
 Launched Pakistan’s first ever renewable energy based Comic Series.
 Integral part of the SAP B1 implementation team at Premier Energy Pvt. Ltd.
 Developed and Launched a publication/magazine dedicated for Energy Efficiency and Conservation in
association with Pakistan German Renewable Energy Forum.

3.  Organized two successful international conferences and seminars at Sundar Industrial Estate in the year
2016.
 Designed and implemented successful ATL Marketing and Advertising Campaign for Premier Energy
leading to the conversion of company’s largest account.
 Successfully convetrted 4 major accounts for Premier Energy making a sales of 4.8 crore in a period of 2
years.
 Integral part of the design and implementation team of Buksh Foundation’s “Lighting a Million Lives
Project” (Handled the media and press cell and conducted numerous media and press events during one
year tenure)
 Conducted Various Corporate and Academic (in house and outside) trainings on Business Communications,
Industry Expectations, Marketing & Advertising Skills.
 Received Excellence Award by Premier Group’s Management on outstanding performance during the year
2015 as Business Development Manager.
Additional Skills
• Fluent communicating in English and Urdu.
• Elementary Persian and French.
• Adept at using Microsoft Office.
Interests
• Music, Photography and Creative Writing