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The Hypodermic Needle Model 
The Hypodermic Needle Model is a theory of communications suggesting that an intended 
message is directly received and wholly accepted by the receiver. So In other words it is 
knowledge which isn’t even being proses but rather being absorbed without even knowing 
it. In other words it is trying to say that the media controls people so therefore in the war of 
the words radio cast people though they were being attracted but I was just some guy who 
they believed so basically he controlled them by what he did. 
The Inoculation Model 
This is when you are building a tolerance to a certain social behaviour from an early stage so 
if to you were to build a resistance as its second nature. Similar to a medical inoculation 
which is the act of using small amounts of virus’s in a vaccine to build immunity to the virus.
The Two-Step Flow Model 
The two-step flow of communication hypothesis was first introduced by Paul Lazarsfeld, 
Bernard Berelson, and Hazel Gaudet in The People's Choice, it is a 1944 study focused on 
the process of decision-making during a Presidential election campaign. 
The Uses & Gratifications Theory 
This is a popular approach to the understanding mass communication. This theory place 
more focus on consumers or audience rather than the actual message itself asking people 
“what they do with media” rather than “what media does to people” it assumes that people 
are in control rather than being controlled so it makes them think it’s their own choice even 
if it isn’t. it also could mean that people or the audience are responsible for their choices 
when it involves there needs this is only a theory though so it could imply that the media 
competes for the information source for views gratification.
The Reception Theory 
The Reception theory is a version of reader response literary theory that emphasizes the 
reader's reception of a literary text. It is more generally called audience reception in the 
analysis of communications models. In literary studies, reception theory originally came 
from the work of Hans-Robert Jauss in the late 1960s. 
http://www.12manage.com/images/picture_hypodermic_needle_theory.gif 
http://colettagruss.files.wordpress.com/2011/02/hypodermic-needle-model-22.jpg 
http://www.nature.com/labinvest/journal/v86/n5/images/3700411f1.gif 
http://sites.psu.edu/kcc5107comm473/wp-content/uploads/sites/9537/2014/02/ug-sm.jpg 
http://1.bp.blogspot.com/-Cz6K_BYh8IE/T5W68_7- 
SdI/AAAAAAAAApo/nPOexch6P2Y/s1600/RECEPTION%2BTHEORY.png

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HA9 Task 1

  • 1. The Hypodermic Needle Model The Hypodermic Needle Model is a theory of communications suggesting that an intended message is directly received and wholly accepted by the receiver. So In other words it is knowledge which isn’t even being proses but rather being absorbed without even knowing it. In other words it is trying to say that the media controls people so therefore in the war of the words radio cast people though they were being attracted but I was just some guy who they believed so basically he controlled them by what he did. The Inoculation Model This is when you are building a tolerance to a certain social behaviour from an early stage so if to you were to build a resistance as its second nature. Similar to a medical inoculation which is the act of using small amounts of virus’s in a vaccine to build immunity to the virus.
  • 2. The Two-Step Flow Model The two-step flow of communication hypothesis was first introduced by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in The People's Choice, it is a 1944 study focused on the process of decision-making during a Presidential election campaign. The Uses & Gratifications Theory This is a popular approach to the understanding mass communication. This theory place more focus on consumers or audience rather than the actual message itself asking people “what they do with media” rather than “what media does to people” it assumes that people are in control rather than being controlled so it makes them think it’s their own choice even if it isn’t. it also could mean that people or the audience are responsible for their choices when it involves there needs this is only a theory though so it could imply that the media competes for the information source for views gratification.
  • 3. The Reception Theory The Reception theory is a version of reader response literary theory that emphasizes the reader's reception of a literary text. It is more generally called audience reception in the analysis of communications models. In literary studies, reception theory originally came from the work of Hans-Robert Jauss in the late 1960s. http://www.12manage.com/images/picture_hypodermic_needle_theory.gif http://colettagruss.files.wordpress.com/2011/02/hypodermic-needle-model-22.jpg http://www.nature.com/labinvest/journal/v86/n5/images/3700411f1.gif http://sites.psu.edu/kcc5107comm473/wp-content/uploads/sites/9537/2014/02/ug-sm.jpg http://1.bp.blogspot.com/-Cz6K_BYh8IE/T5W68_7- SdI/AAAAAAAAApo/nPOexch6P2Y/s1600/RECEPTION%2BTHEORY.png