H&M aims to increase sales among students ages 18-25 by 15% through a new mobile app allowing users to see trends, connect with others on campus, and take advantage of student discounts and back-to-school sales. They will invest $500,000 per month over four months to develop this app and drive engagement through social media platforms like Facebook, Twitter, and Instagram, as well as blogging.

1. Alyssa Potratz
H & M

2. About H&M
 First store opened in Sweden in 1947
 First store opened in the US in 2000

3. “To us, design, quality and
sustainability are not a question
of price: we should always offer
inspiring fashion with
unbeatable value for money.”

4. Target Audience
 Men andWomen ages 18-25
 Transitioning into a professional lifestyle
 Affordable prices

5. KPI
 Increase same store sales by 15%
 Student Discount
 “Back-To-School” Sale

6. BIGIdea
 MobileApplication
 See new trends
 Link people near your or at your school

7. Tools and Tactics
 Facebook
 Twitter

8. Tools and Tactics Continued
 Instagram
 Blogging

9. Budget
 $500,000 monthly
 Four months planning
 500 Hours of work

10. Summary
 Connecting students at schools across the country
 Showing trends from in store products