A complete feasibility plan including marketing plan for a clothing brand. This plan has everything in it from Executive summary to marketing plan and estimated budget.

1. Minerva’s collection
The style that inspires…
FEASIBILITY PLAN
1: Executive Summary:.
Now few years back the market of this enterprise was quite scattered and unorganized.There
were a few major players in this business and those entrepreneurs have also taken an initiative
In reference to Pakistan,the women clothes business is quite in vogue and very much organized
based on their caprice and experience in the field of fashion design.However ,the scenario is
pretty different now,as clothes sector has mushroomed over the last few years ,mostly in
Lahore ,multan,Islamabad,Sargodha,faislabad,Sialkot,Peshawar,quetta etc.
The pre-feasibility study focuses on establishing a women cloth shop in sargodha in which
ready-mate dresses,shirts(kurtas) etc are available. We buy B-GRADE cloth from different
brands at low cost and convert into A-GRADE and sell at reasonable price.The potential target
market for the business would be females of age group 14years and above belonging to middle
income family who generally prefer to buy the dresses at reasonable price. The middle family
income groups dominate the overall population in Sargodha. We also capture the university
students because strength of university is 30000 and approximately 45% to 50% are female
that belong to Sargodha and other areas that near to Sargodha. This phenomenon provides an
ample opportunity for the investment in this sector . Total investment of this project is
approximately 7 lac. The shop is located in AL-REHMAN plaza that is nearest to university.
2: Business concept
Our business is to establish a women cloth shop in Sargodha. The purpose of the business is to
buy B-GRADE cloth from different brands at low cost and convert into A-GRADE and sell at
reasonable price and earn a good profit. The main objective of us is to capture the middle

2. market and also capture the universities students and build a good brand image in the mind of
customer .
Core competency is a deep proficiency that enables a company to deliver unique value to
customer such a core competency creates sustainable competitive advantages for a business
and helps it to enter into wide market. Every business has core competencies through which it
gets success in market. Our core competencies are teamwork, responsibility, and skill to satisfy
the customer.
Every business has some strength through which it is different from other business and gets
maximum profit and makes a good reputation in market. We attract our customers by using
our business strength. The strength of our business through which we get positive feedback and
attitude of our customer is low cost and quality product. We sell branded dress in low cost and
the dress of same brand in market sell in high price that is not easy access of middle families.
These strength and core competencies make our business successful and profitable.
I chose this business because the female cloth business grow day by day and make good profit.
3: Product:
Minerva collections" is a Ladies fashion store which will provide variety of products e.g. Shirts,
Kutras, Abayas, Scarf And Accesssories. The initiative of such business idea is considerable
because nowadays people are more brand conscious and style oriented. All products will
feature Branded clothes with original designs, latest fashion trends and styles, that’s why there
are number of potential customers available in the market division.
4: Market research and analysis:
Basically the brand is ladies oriented and only target the female segment of all age groups in
the market of Sargodha. Moreover the price tags of clothes will be comparitively reasonable
and afforable for the people that belong to the middle class families.
Most of the Sargodha's population belong to working class and Students who are
hostelizedthats why they prefer the replicas of big brands due to their affordibility. If they will
be provided with orignal brands with the low prices ,its quite obvious that they will prefer the
orignal brands due to the positioning of their designs and material quality. The potential target
market for the business would be females of age group 14years and above belonging to middle
income family who generally prefer to buy the dresses at reasonable price. The middle family

3. income groups dominate the overall population in Sargodha. We also capture the university
students because strength of university is 30000 and approximately 45% to 50% are female
that belong to Sargodha and other areas that near to Sargodha. This phenomenon provides an
ample opportunity for the investment in this sector .
5: Market plan:
PRODUCT
"Minerva collections" is a Ladies fashion store which will provide variety of products e.g Shirts,
Kurtas, Abayas, Scarfs AndAccesssories. The inititive of such business idea is considerable
because nowadays people are more brand conscious and style oriented. All products will
feature Branded clothes with orignal designs, latest fashion trends and styles, thats why there
are number of potential customers available in the market division.
" Customers
Basically the brand is ladies oriented and only target the female segment of all age groups in
the market of Sargodha. Moreover the price tags of clothes will be comparitively reasonable
and afforable for the people that belong to the middle class families.
Most of the Sargodha's population belong to working class and Students who are
hostelizedthats why they prefer the replicas of big brands due to their affordibility. If they will
be provided with orignal brands with the low prices ,its quite obvious that they will prefer the
orignal brands due to the positioning of their designs and material quality.
DISTRIBUTION CHANNEL
Initially the distribution channel will consist of series of retail stores in different comercial areas
of Sargodha. Method of personal selling will be utilized to encourage the customers to buy the
fabric products. For this purpose sales women will be hired to display the clothes and assist
them in buying process.
PROPOSED LOCATION
Pricing

4. Main theme of the business is to provide customers the quality fabric articles with average
prices and moderate profit. Although for the survival and growth of business reasonable
amount of profit is required. psychological pricing strategy will be used in which the projected
prices will be set according to customer's prediction and idea.
PROMOTION AND ADVERTISMENT
Promotion and advertisment is very critical in such business although due to the limitations of
budget the promotion will be limited only to the retail advertisment and print media e.g
(posters, local newspaper and broadsheet) will be utilized to some extent. Retail advertisment
will include special discount offers, Interior designing, Window
6: Manufacturing or operations:
Production:
The process of converting the B-GRADE cloth into A-GRADElothes follow the sequence given
below
Location:
purchase
material
design
pattren making sitching
cutting
finishing
presentation
/display
market/clintele

5. Almost all brands shop and plazas are build at university road and it is easy access of every area
of people in sargodha.we want to capture the university students as well because strength of
university is approximately 30000 and 45% to 50% are females of age group 18year and above
that belongs to Sargodha and other nearest cities and AL-REHMAN plaza is nearest to
university so our shop is in AL-REHMAN plaza , it is also near to other hostels, universities and
colleges so it can offer easy access of very type of customer .large number of people other than
students also visit the plaza. The parking area of this plaza is wide.
Supplier:
At initial stage we recommended one supplier that can supply cloth of different brands and
after sometime we increase the number of supplier to 2 or 3 that supply cloth of different
brands.
Accounts:
The nature of our business is quite different from other business in this type of business
approximately all transactions are done on cash basis. We can’t use the goodwill of our
business for the credit purchase so we purchase cloth on cash. It is important in our business
that all selling transactions are done on cash. There is no concept of credit sale in this nature of
business so there is no account payable and account receivable.
7: Entrepreneurial team:

6. If you have very innovated and unique business that make very good profit but it will not
manage well then the profit turn into loss and if the idea is not much unique and innovated but
it is manage and plan well ( how we attract and deal with the customer, on which date
supplier supply the cloth etc) you should definitely get a good profit. The business is
commercialized now on a small scale, only one shop is open in Sargodha: that why; business
will manage by the owners. Some skilled employees are hired to run the shop in an effectively
and efficiently way. One (1) accountant is appointed to maintain the accounts and keep the
daily transaction record. The education criterion for the accountant is minimum bachelor. 8 to
10 workers will hire for stitching the dresses. There is no education criterion for the workers.
They just have experience of stitching and embroidery. They have very good skills to convert B
GRADE into A GRADE through stitching and cover with designing. 2 or 3 salesmen heir for the
sales there is also no requirement of qualification. But at the time of hiring the salesmen we
keep in mind one thing that the person we heir has skill to capture the customer and sell the
product if salesman has no skill to capture the customer and sell the product the business will
not run successfully.
At initial stage we recommended one supplier that can supply cloth of different brands and
after sometime we increase the number of supplier to 2 or 3 that supply cloth of different
brands.
8:Financial documentation:.
Financial planning is the process of estimating the capital required and determining it’s
competition . In financial statement we plan our estimated income, cash flows and
blancesheet . the major purpose and reason for financial planning is to line up our financial and
lifestyle ducks. Balance sheet , income statement,cash statement are given below in detail
1: Income Statement:
In income statement we estimate our revenue, cost and expenses. And get estimated net profit
after minus the expenses from gross profit. Through income statement we know the estimated
profit that our business will earn
The estimated income statement is given below:

7. 2: Cash flow statement:
Cashflow is the blood of any business. Businesses fail because they cannot pay their bills. In
cash flow statement we provide the information about cash receipt, cash payment, and the net
change in cash resulting from the operating, investing, and financing activities of the business.
The estimated information about the gross receipts and gross payment of our business is given
below as cash flow statement.

8. 3: Blance Sheet:
A balance sheet is one of the fundamental financial reports that any business needs for
reporting and financial management. The balance sheet is a snapshot at a single point of the
business’s account- covering its assets, liabilities etc.
Our business’s balance sheet gives you an idea of the business’s financial position along with
displaying what our business owns and owes. It is an important tool for the investor and the
owner because it is used to gain insight into the business and its financial operations. The
estimated balance sheet of our business is given below: