This in depth examination of H&M's CSR practices show the detailed ways in which a company can become more sustainable and create lasting impacts. CSR and sustainability does not come at a price of decreasing profits and should be seriously considered by all companies.
H&M is a major global retailer established in 1947 that operates over 2000 stores across 37 markets. It focuses on fashion and quality at affordable prices without owning any factories, instead working with over 700 independent suppliers. H&M has faced criticism over working conditions and environmental impact but has increasingly focused on sustainability through initiatives like a code of conduct for suppliers, reducing carbon emissions, and increasing use of organic cotton in its products. It communicates its sustainability efforts through its website, reporting, and partnerships with organizations like UNICEF to manage risks, position itself positively in the market, and be more strategically involved with stakeholders.
Strategic Corporate Social Responsibility Recommendations for H&M, 2008Sustainable Fashion LA
This is a presentation my group put together for our Strategic CSR class. We were assigned the task of recommending a Sustainability Strategy that fit within the core business strategy of our our selected business.
What's really exciting is that H&M is actually starting to do this. Not on our recommendation, of course, but as a reaction to recent press around their practice of throwing unsold clothing into the trash.
As always in fashion, one man's trash...
Eco-Friendly Fashion Production and DistributionDeborah Weinswig
The document discusses eco-friendly fashion production and distribution. It outlines challenges from consumerism and fast fashion such as waste and social issues. Potential solutions discussed are reducing consumption through on-demand manufacturing, reusing goods through consignment and sharing business models, and recycling through initiatives from companies like Adidas, H&M, and startups. Li & Fung's sustainability strategy incorporates standards across household, apparel, and beauty categories. Further steps proposed are more sustainable packaging and balancing consumer desires with sustainability.
H&M began as Hennes in 1947 as a women's clothing store in Sweden. In 1968, Mauritz Widforss acquired Hennes and renamed it Hennes & Mauritz (H&M). Since then, H&M has grown to over 3,000 stores in 53 countries. H&M pioneered collaborations with high-end designers to make their designs more affordable, partnering with names like Karl Lagerfeld, Stella McCartney, Viktor & Rolf, and more. H&M emphasizes sustainability through initiatives like garment collecting and using organic and recycled materials in clothing.
H&M is a worldwide clothing retailer operating in over 70 countries. It has many strengths including a diverse global presence, commitment to sustainability, and strong brand recognition. However, it also has weaknesses such as a history of unethical labor practices and over-reliance on third-party suppliers. Opportunities for growth include expanding into emerging markets. Threats come from competitors and any issues that damage the company's reputation. A SWOT analysis can help H&M identify its internal strengths and weaknesses as well as external opportunities and threats to develop effective business strategies.
This document analyzes collaborations between Céline and artists FOS and Sabine Marcellis. It discusses how Phoebe Philo, as creative director of Céline, chooses collaborators that align with her vision of minimalism, functionality, and empowering women. The collaborations enhance Céline's brand identity and exclusivity through store designs and runway shows. While the collaborations help promote the brand, they could also be seen as elitist due to the preference of all involved for privacy.
H&M is a Swedish fast fashion retailer founded in 1947. It has over 4,900 stores globally and is the second largest clothing retailer in the world. H&M aims to provide on-trend fashion at affordable prices to customers aged 15-40. Key to its success is its fast production turnaround and global online and physical presence. H&M focuses on sustainability and aims to lead the industry in promoting fair wages and reducing environmental impact. It faces competition from other fast fashion brands but maintains its market position through constant new collections and high brand recognition worldwide.
Digital Marketing Strategies. Case study - Mango Marina Decuseara
What platforms the website has in place and how it should enhance them, the position against their primary competition, how its strategies and tactics are influenced by brand, targeting and positioning, kewords employed in the organic and paid search, email marketing strategy, my recommendations for the organisation.
H&M is a major global retailer established in 1947 that operates over 2000 stores across 37 markets. It focuses on fashion and quality at affordable prices without owning any factories, instead working with over 700 independent suppliers. H&M has faced criticism over working conditions and environmental impact but has increasingly focused on sustainability through initiatives like a code of conduct for suppliers, reducing carbon emissions, and increasing use of organic cotton in its products. It communicates its sustainability efforts through its website, reporting, and partnerships with organizations like UNICEF to manage risks, position itself positively in the market, and be more strategically involved with stakeholders.
Strategic Corporate Social Responsibility Recommendations for H&M, 2008Sustainable Fashion LA
This is a presentation my group put together for our Strategic CSR class. We were assigned the task of recommending a Sustainability Strategy that fit within the core business strategy of our our selected business.
What's really exciting is that H&M is actually starting to do this. Not on our recommendation, of course, but as a reaction to recent press around their practice of throwing unsold clothing into the trash.
As always in fashion, one man's trash...
Eco-Friendly Fashion Production and DistributionDeborah Weinswig
The document discusses eco-friendly fashion production and distribution. It outlines challenges from consumerism and fast fashion such as waste and social issues. Potential solutions discussed are reducing consumption through on-demand manufacturing, reusing goods through consignment and sharing business models, and recycling through initiatives from companies like Adidas, H&M, and startups. Li & Fung's sustainability strategy incorporates standards across household, apparel, and beauty categories. Further steps proposed are more sustainable packaging and balancing consumer desires with sustainability.
H&M began as Hennes in 1947 as a women's clothing store in Sweden. In 1968, Mauritz Widforss acquired Hennes and renamed it Hennes & Mauritz (H&M). Since then, H&M has grown to over 3,000 stores in 53 countries. H&M pioneered collaborations with high-end designers to make their designs more affordable, partnering with names like Karl Lagerfeld, Stella McCartney, Viktor & Rolf, and more. H&M emphasizes sustainability through initiatives like garment collecting and using organic and recycled materials in clothing.
H&M is a worldwide clothing retailer operating in over 70 countries. It has many strengths including a diverse global presence, commitment to sustainability, and strong brand recognition. However, it also has weaknesses such as a history of unethical labor practices and over-reliance on third-party suppliers. Opportunities for growth include expanding into emerging markets. Threats come from competitors and any issues that damage the company's reputation. A SWOT analysis can help H&M identify its internal strengths and weaknesses as well as external opportunities and threats to develop effective business strategies.
This document analyzes collaborations between Céline and artists FOS and Sabine Marcellis. It discusses how Phoebe Philo, as creative director of Céline, chooses collaborators that align with her vision of minimalism, functionality, and empowering women. The collaborations enhance Céline's brand identity and exclusivity through store designs and runway shows. While the collaborations help promote the brand, they could also be seen as elitist due to the preference of all involved for privacy.
H&M is a Swedish fast fashion retailer founded in 1947. It has over 4,900 stores globally and is the second largest clothing retailer in the world. H&M aims to provide on-trend fashion at affordable prices to customers aged 15-40. Key to its success is its fast production turnaround and global online and physical presence. H&M focuses on sustainability and aims to lead the industry in promoting fair wages and reducing environmental impact. It faces competition from other fast fashion brands but maintains its market position through constant new collections and high brand recognition worldwide.
Digital Marketing Strategies. Case study - Mango Marina Decuseara
What platforms the website has in place and how it should enhance them, the position against their primary competition, how its strategies and tactics are influenced by brand, targeting and positioning, kewords employed in the organic and paid search, email marketing strategy, my recommendations for the organisation.
The document provides details about buyer quality manuals and how to measure different garments. It discusses the contents of a quality manual for vendors, including fabric technical data, wash care instructions, inspection guidelines, manufacturing requirements, wash tests, and packing/labeling instructions. It also outlines factory visit procedures and inspection processes for buyer quality assurance, including cutting, in-process, trim/sewing, and packing audits. Finally, it demonstrates how to measure men's formal shirts, trousers, and women's tops, identifying key measurement points for each garment type.
The Indian garment industry is an important sector that employs millions of people and accounts for a significant portion of India's GDP and exports. It has grown substantially over the years at 30% annually and is now one of the largest exporters of garments globally, though it faces competition from countries like Bangladesh and China. The industry would benefit from government support to develop infrastructure and technology, address skill shortages, and implement policies and strategies to better promote Indian brands internationally.
This document discusses Cradle to Cradle (C2C) certification for clothing and textiles. C2C aims to eliminate waste by designing products so that materials can safely reenter technical or biological nutrient cycles after use. The document outlines the five areas of C2C certification - material health, material reutilization, renewable energy, water stewardship, and social fairness. It then provides strategies for designing C2C certified clothing using both natural and technical materials, including partnering with suppliers, certifying materials, and working with factories on certification requirements.
H&M is a popular and large-scale clothing retailer that has operated for over 60 years. It was founded in Sweden in 1947 and now has over 2000 shops worldwide. H&M is known for its fashionable clothing at affordable prices. It focuses on unique store locations and collaborating with designers. H&M has expanded its product lines beyond clothing to include accessories, cosmetics, and shoes. The company has experienced annual sales growth averaging 13.8% and is majority owned by the Persson family.
1. The document discusses various topics related to sustainability in the fashion industry including issues like fast fashion, workers' rights, and the use of eco-friendly materials.
2. It introduces several technologies and companies working on sustainable solutions, such as DAAI Technology which recycles PET bottles into fabric and SINGCARE which uses recycled polyester and coffee grounds to create functional fabrics.
3. Moving forward, more research is needed on alternative raw materials and fibers that have lower environmental impacts as well as examining how fashion can be done in a more ethical and sustainable way.
H&M has experienced continued success through its business model of providing high fashion items at low prices. It achieves this through efficient management of its supply chain and policy of quickly bringing new fashion trends to stores at affordable prices. H&M designs its collections in-house but outsources all production, allowing it to find cheaper suppliers globally. It focuses on frequent store renovations and social media engagement to keep customers interested in visiting frequently for new items. While low-cost competitors pose a threat, H&M's brand strength and rapid response to trends have allowed it to maintain its leadership in fast fashion.
Sustainable and Ethical Fashion:The environment and morality IssuesMd Zafar Alam Bhuiyan
1) The document discusses issues of sustainability and ethics in the fashion industry from an environmental and moral perspective. It focuses on the sustainability efforts of fashion companies throughout their manufacturing and marketing processes.
2) It reviews literature on sustainable fashion practices and consumer behavior. Studies examined how sustainability could require radical changes across the industry and identified programs to increase consumer participation in sustainable initiatives.
3) The document discusses challenges and possibilities for designing sustainable fashion, and analyzes philosophical approaches to understanding ethical consumption and consumer behavior regarding sustainability in the fashion industry.
Sahahi Exports private limited.
One of the leading brands in and around the world well known for its quality and timely delivery.
Shahi = quality
Quality = Shahi
Samsung and H&M both place a strong emphasis on corporate social responsibility. Samsung's CSR activities focus on education, employability, healthcare, sports, and disaster relief. They aim to be compliant with laws and respect stakeholders. Key initiatives include supporting education through technology and establishing vocational training programs. H&M prioritizes being 100% circular, fair, and leading sustainable fashion. They work to improve water governance, protect rivers, and support refugees' education. Both companies monitor CSR programs, publish reports on their impacts, and actively partner with non-profits to further sustainability goals.
H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.
Assortment Planning - United Colors of BenettonDelwin Arikatt
This document summarizes a graduation project report for developing an assortment plan for United Colors of Benetton outlets in Delhi, India. The report analyzes sales data from Spring/Summer 2012 and 2013 seasons to understand consumer preferences. It also studies competitors' product offerings and Spring/Summer 2014 fashion trends. Based on this research, the report proposes assortment plans tailored for five Benetton stores in Delhi, with the goal of increasing sales by 30% for the Spring/Summer 2014 season. Key activities included a literature review on assortment planning, analyzing past sales data, competitor assessments, and developing store-specific merchandise budgets and product recommendations.
The document discusses green and sustainable textile production in Bangladesh. It provides background on the importance of the textile industry and outlines concepts for green production including reducing environmental impacts, increasing resource efficiency, and mainstreaming sustainability. The document then presents strategies for implementing green production techniques in the textile sector, focusing on cleaner production processes, occupational health and safety, and energy generation. It also examines the costs and benefits of green production and provides a case study on initiatives by Noman Group in Bangladesh to increase sustainability.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
This document summarizes research on sustainable fashion. It defines sustainable fashion and discusses fibers from plant sources like cotton, bamboo, and recycled polyester as well as animal sources like leather, wool, and vicuña wool. It also covers upcycling and concludes that sustainable fashion considers environmental, social and animal welfare impacts while remaining commercially viable. Qualitative and quantitative research methods are also defined. Literature from magazines and organizations is reviewed on various fibers and issues in the fashion industry.
The document provides information about Cristobal Balenciaga and the House of Balenciaga. It discusses how Balenciaga opened his first haute couture house in 1918 in San Sebastian, Spain, and later expanded to Madrid and Barcelona. In 1937, he opened his Paris location on Avenue George V. He was renowned as the "Couturier of Couturiers" and influenced many other designers. In 1946, the house launched its first perfume, Le Dix. The house experienced changes in ownership over the decades following Balenciaga's death in 1972. Today, the House of Balenciaga creates ready-to-wear and accessories sold worldwide under the ownership of Gucci Group.
Readymade Garments: Clothing Business Ideas & OpportunitiesAjjay Kumar Gupta
Readymade Garments: Clothing Business Ideas & Opportunities
Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue, Plant Economics, Production Schedule, Working Capital Requirement, Plant Layout, Process Flow Sheet, Cost of Project, Projected Balance Sheets, Profitability Ratios, Break Even Analysis
Ready-made garments are mass-produced finished textile products of the clothing industry. They are made from many different fabrics and yarns. Their characteristics depend on the fibers used in their manufacture.
The garments are very simple to manufacture and easily marketable both in urban and rural areas. The demand of readymade garments is increasing day by day due to urbanization of the cities.
See more
https://goo.gl/awM4eD
https://goo.gl/PwJ7av
https://goo.gl/cpAzUy
Contact us:
Niir Project Consultancy Services
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Indian Garment Industry, Garment Industry in India, Garment Industry, Projects on Readymade Garments, Textile Industry, Textiles and Garments, Textile Industry in India, Readymade Garments Industry, How to Start Garment Business With Low Investment, Most Profitable Apparel Business Ideas, Plan for Starting Up Readymade Garment Business, How to Start Clothing Business, How to Start Garment Business, How to Start Small Business, Garment Business, Readymade Garments Business Plan in India, Garment Business Opportunities, Small Textile Business Ideas, Small Business Ideas in Garment Industry, Profitable Small Business Opportunities in Clothing Industry, Start Readymade Garments Business, Garment Manufacturing Business, Readymade Garments Manufacturing, Commercial Readymade Garments Manufacturing Business, Project Report on Readymade Garments Manufacturing, Project Profile on Readymade Garments, Process of Garment Manufacturing, Garment Manufacturing Business Plan, How Can I Start Readymade Garments Business in India?, How do I Start Garments Business in India?, Starting Clothing Business, How to Start Clothing Line, How to Start Successful Garment Manufacturing Business, Clothing Business Ideas & Opportunities, Starting Your Own Successful Clothing Line, Business Plan for Garment Manufacturing, Steps to Success for Clothing Industry, Production Planning for Garment Manufacturing, Production Planning in Clothing Industry, Textile & Garment Manufacturing, Manufacturing Process for Clothing Industry, How to Start Clothing and Apparel Business, Planning for Textile and Clothing Business, Starting & Operating Textile and Clothing Manufacturing Business,
The document discusses the Indian menswear market. It notes that menswear is the largest segment of the Indian apparel market, accounting for 43.1% of the total market. Key points made include that the menswear market is expected to grow at a CAGR of 11% until 2020, with categories like innerwear, activewear, denim, and t-shirts experiencing particularly high growth. Ethnic wear is also rising in popularity for men. The strengths of the Indian menswear industry include access to cheap labor and tax benefits from the government, while weaknesses include low technology adoption and environmental restrictions.
The document discusses the rise of "pulse brands" that bridge high fashion and high street retail. It analyzes Mango, a Spanish fashion brand, and proposes creating a premium sub-brand under Mango called "mí by Mango" targeted at young adults aged 18-24. The sub-brand would focus on unique designs, celebrity partnerships, and social media promotion to differentiate itself in the growing premium womenswear market.
H&M is a major international fashion retailer known for offering fashionable styles at affordable prices. It operates over 1,490 stores across 29 countries. The company aims to give customers unbeatable value while growing profitability and increasing sales across its existing stores and in new markets. It offers a wide range of clothing and accessories for women, men, teenagers, children, babies, and expectant mothers. Key aspects of H&M's business model include buying products in large volumes directly from over 700 suppliers, having efficient distribution, setting competitive prices with few middlemen, and locating stores in prime locations worldwide.
H&M had a very expansive year in 2015 with sales totaling SEK 210 billion, a 19% increase. However, the stronger US dollar negatively impacted purchasing costs and raw material prices. For 2016, H&M plans to increase stores by 10-15% and add 11 new online markets, bringing the total to 34 countries online. It also aims to reduce pollution from chemical products and work with authorities to improve environmental practices across its value chain.
The document provides details about buyer quality manuals and how to measure different garments. It discusses the contents of a quality manual for vendors, including fabric technical data, wash care instructions, inspection guidelines, manufacturing requirements, wash tests, and packing/labeling instructions. It also outlines factory visit procedures and inspection processes for buyer quality assurance, including cutting, in-process, trim/sewing, and packing audits. Finally, it demonstrates how to measure men's formal shirts, trousers, and women's tops, identifying key measurement points for each garment type.
The Indian garment industry is an important sector that employs millions of people and accounts for a significant portion of India's GDP and exports. It has grown substantially over the years at 30% annually and is now one of the largest exporters of garments globally, though it faces competition from countries like Bangladesh and China. The industry would benefit from government support to develop infrastructure and technology, address skill shortages, and implement policies and strategies to better promote Indian brands internationally.
This document discusses Cradle to Cradle (C2C) certification for clothing and textiles. C2C aims to eliminate waste by designing products so that materials can safely reenter technical or biological nutrient cycles after use. The document outlines the five areas of C2C certification - material health, material reutilization, renewable energy, water stewardship, and social fairness. It then provides strategies for designing C2C certified clothing using both natural and technical materials, including partnering with suppliers, certifying materials, and working with factories on certification requirements.
H&M is a popular and large-scale clothing retailer that has operated for over 60 years. It was founded in Sweden in 1947 and now has over 2000 shops worldwide. H&M is known for its fashionable clothing at affordable prices. It focuses on unique store locations and collaborating with designers. H&M has expanded its product lines beyond clothing to include accessories, cosmetics, and shoes. The company has experienced annual sales growth averaging 13.8% and is majority owned by the Persson family.
1. The document discusses various topics related to sustainability in the fashion industry including issues like fast fashion, workers' rights, and the use of eco-friendly materials.
2. It introduces several technologies and companies working on sustainable solutions, such as DAAI Technology which recycles PET bottles into fabric and SINGCARE which uses recycled polyester and coffee grounds to create functional fabrics.
3. Moving forward, more research is needed on alternative raw materials and fibers that have lower environmental impacts as well as examining how fashion can be done in a more ethical and sustainable way.
H&M has experienced continued success through its business model of providing high fashion items at low prices. It achieves this through efficient management of its supply chain and policy of quickly bringing new fashion trends to stores at affordable prices. H&M designs its collections in-house but outsources all production, allowing it to find cheaper suppliers globally. It focuses on frequent store renovations and social media engagement to keep customers interested in visiting frequently for new items. While low-cost competitors pose a threat, H&M's brand strength and rapid response to trends have allowed it to maintain its leadership in fast fashion.
Sustainable and Ethical Fashion:The environment and morality IssuesMd Zafar Alam Bhuiyan
1) The document discusses issues of sustainability and ethics in the fashion industry from an environmental and moral perspective. It focuses on the sustainability efforts of fashion companies throughout their manufacturing and marketing processes.
2) It reviews literature on sustainable fashion practices and consumer behavior. Studies examined how sustainability could require radical changes across the industry and identified programs to increase consumer participation in sustainable initiatives.
3) The document discusses challenges and possibilities for designing sustainable fashion, and analyzes philosophical approaches to understanding ethical consumption and consumer behavior regarding sustainability in the fashion industry.
Sahahi Exports private limited.
One of the leading brands in and around the world well known for its quality and timely delivery.
Shahi = quality
Quality = Shahi
Samsung and H&M both place a strong emphasis on corporate social responsibility. Samsung's CSR activities focus on education, employability, healthcare, sports, and disaster relief. They aim to be compliant with laws and respect stakeholders. Key initiatives include supporting education through technology and establishing vocational training programs. H&M prioritizes being 100% circular, fair, and leading sustainable fashion. They work to improve water governance, protect rivers, and support refugees' education. Both companies monitor CSR programs, publish reports on their impacts, and actively partner with non-profits to further sustainability goals.
H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.
Assortment Planning - United Colors of BenettonDelwin Arikatt
This document summarizes a graduation project report for developing an assortment plan for United Colors of Benetton outlets in Delhi, India. The report analyzes sales data from Spring/Summer 2012 and 2013 seasons to understand consumer preferences. It also studies competitors' product offerings and Spring/Summer 2014 fashion trends. Based on this research, the report proposes assortment plans tailored for five Benetton stores in Delhi, with the goal of increasing sales by 30% for the Spring/Summer 2014 season. Key activities included a literature review on assortment planning, analyzing past sales data, competitor assessments, and developing store-specific merchandise budgets and product recommendations.
The document discusses green and sustainable textile production in Bangladesh. It provides background on the importance of the textile industry and outlines concepts for green production including reducing environmental impacts, increasing resource efficiency, and mainstreaming sustainability. The document then presents strategies for implementing green production techniques in the textile sector, focusing on cleaner production processes, occupational health and safety, and energy generation. It also examines the costs and benefits of green production and provides a case study on initiatives by Noman Group in Bangladesh to increase sustainability.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
This document summarizes research on sustainable fashion. It defines sustainable fashion and discusses fibers from plant sources like cotton, bamboo, and recycled polyester as well as animal sources like leather, wool, and vicuña wool. It also covers upcycling and concludes that sustainable fashion considers environmental, social and animal welfare impacts while remaining commercially viable. Qualitative and quantitative research methods are also defined. Literature from magazines and organizations is reviewed on various fibers and issues in the fashion industry.
The document provides information about Cristobal Balenciaga and the House of Balenciaga. It discusses how Balenciaga opened his first haute couture house in 1918 in San Sebastian, Spain, and later expanded to Madrid and Barcelona. In 1937, he opened his Paris location on Avenue George V. He was renowned as the "Couturier of Couturiers" and influenced many other designers. In 1946, the house launched its first perfume, Le Dix. The house experienced changes in ownership over the decades following Balenciaga's death in 1972. Today, the House of Balenciaga creates ready-to-wear and accessories sold worldwide under the ownership of Gucci Group.
Readymade Garments: Clothing Business Ideas & OpportunitiesAjjay Kumar Gupta
Readymade Garments: Clothing Business Ideas & Opportunities
Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue, Plant Economics, Production Schedule, Working Capital Requirement, Plant Layout, Process Flow Sheet, Cost of Project, Projected Balance Sheets, Profitability Ratios, Break Even Analysis
Ready-made garments are mass-produced finished textile products of the clothing industry. They are made from many different fabrics and yarns. Their characteristics depend on the fibers used in their manufacture.
The garments are very simple to manufacture and easily marketable both in urban and rural areas. The demand of readymade garments is increasing day by day due to urbanization of the cities.
See more
https://goo.gl/awM4eD
https://goo.gl/PwJ7av
https://goo.gl/cpAzUy
Contact us:
Niir Project Consultancy Services
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Indian Garment Industry, Garment Industry in India, Garment Industry, Projects on Readymade Garments, Textile Industry, Textiles and Garments, Textile Industry in India, Readymade Garments Industry, How to Start Garment Business With Low Investment, Most Profitable Apparel Business Ideas, Plan for Starting Up Readymade Garment Business, How to Start Clothing Business, How to Start Garment Business, How to Start Small Business, Garment Business, Readymade Garments Business Plan in India, Garment Business Opportunities, Small Textile Business Ideas, Small Business Ideas in Garment Industry, Profitable Small Business Opportunities in Clothing Industry, Start Readymade Garments Business, Garment Manufacturing Business, Readymade Garments Manufacturing, Commercial Readymade Garments Manufacturing Business, Project Report on Readymade Garments Manufacturing, Project Profile on Readymade Garments, Process of Garment Manufacturing, Garment Manufacturing Business Plan, How Can I Start Readymade Garments Business in India?, How do I Start Garments Business in India?, Starting Clothing Business, How to Start Clothing Line, How to Start Successful Garment Manufacturing Business, Clothing Business Ideas & Opportunities, Starting Your Own Successful Clothing Line, Business Plan for Garment Manufacturing, Steps to Success for Clothing Industry, Production Planning for Garment Manufacturing, Production Planning in Clothing Industry, Textile & Garment Manufacturing, Manufacturing Process for Clothing Industry, How to Start Clothing and Apparel Business, Planning for Textile and Clothing Business, Starting & Operating Textile and Clothing Manufacturing Business,
The document discusses the Indian menswear market. It notes that menswear is the largest segment of the Indian apparel market, accounting for 43.1% of the total market. Key points made include that the menswear market is expected to grow at a CAGR of 11% until 2020, with categories like innerwear, activewear, denim, and t-shirts experiencing particularly high growth. Ethnic wear is also rising in popularity for men. The strengths of the Indian menswear industry include access to cheap labor and tax benefits from the government, while weaknesses include low technology adoption and environmental restrictions.
The document discusses the rise of "pulse brands" that bridge high fashion and high street retail. It analyzes Mango, a Spanish fashion brand, and proposes creating a premium sub-brand under Mango called "mí by Mango" targeted at young adults aged 18-24. The sub-brand would focus on unique designs, celebrity partnerships, and social media promotion to differentiate itself in the growing premium womenswear market.
H&M is a major international fashion retailer known for offering fashionable styles at affordable prices. It operates over 1,490 stores across 29 countries. The company aims to give customers unbeatable value while growing profitability and increasing sales across its existing stores and in new markets. It offers a wide range of clothing and accessories for women, men, teenagers, children, babies, and expectant mothers. Key aspects of H&M's business model include buying products in large volumes directly from over 700 suppliers, having efficient distribution, setting competitive prices with few middlemen, and locating stores in prime locations worldwide.
H&M had a very expansive year in 2015 with sales totaling SEK 210 billion, a 19% increase. However, the stronger US dollar negatively impacted purchasing costs and raw material prices. For 2016, H&M plans to increase stores by 10-15% and add 11 new online markets, bringing the total to 34 countries online. It also aims to reduce pollution from chemical products and work with authorities to improve environmental practices across its value chain.
This report provides an analysis regarding the identification and evaluation of the strategies that H&M might adopt for increasing its investments and growth by utilizing BCG model and for prioritizing the investments by exploiting GE McKinsey, Ashridge model and the analysis from the strategic review. Moreover, for the growth of the company, among the available frameworks, the one of Blue Ocean Strategy was implemented because a free space of innovation was identified. Furthermore, H&M’s internationalization opportunities were found by assessing the attractiveness of the market through PESTEL analysis, CAGE framework and competitive characteristics. Finally, the report provides a detailed analysis for areas of internal improvements, what the company should plan for developing them and how is going to supervise the process.
H&M seeks to strengthen its digital strategy by pursuing several goals: 1) consistently include its environmental mission on its rebranded blog; 2) increase consumer engagement on social media through faster customer service responses and active responders; and 3) leverage its stance on sustainability to attract customers through the new blog, celebrity endorsements, and events. Tactics include pay-per-click advertising, introducing social media responders, advertising the new blog, and pursuing celebrity endorsements that align with H&M's values. Success will be measured through analytics, sales, surveys, and engagement metrics.
H&M is a major Swedish multinational clothing retailer known for fast fashion at low prices. It operates over 3,700 stores in 61 countries and employs around 132,000 people. H&M sells clothing, footwear, accessories and cosmetics for men, women, teenagers and children. Its business concept focuses on offering fashion and quality at the best prices. To expand globally, H&M employs strategies such as opening new stores, focusing on key markets like the US and China, collaborating with designers, and launching related brands at different price points.
This document provides an overview of the clothing retailer H&M. It discusses H&M's product lines including clothes, accessories, and home goods. It outlines H&M's strict quality testing processes. It also discusses H&M's sustainability efforts including using organic materials and recycling. Additionally, the summary provides key details about H&M's operations including having around 700 suppliers, over 4,000 stores globally, and over 87,000 employees. It concludes with discussing H&M's plans to continue expanding globally through new store openings and online shops.
H&M is a Swedish multinational clothing retailer known for fast fashion. The document discusses H&M's sustainable clothing line called Conscious. It summarizes that H&M ensures products are ethical and sustainable through factory audits and using materials like organic cotton. H&M promotes Conscious through campaigns, hangtags, celebrity representatives, and advertisements to make sustainable fashion desirable. Their goal is to offer consumers a more sustainable choice and make a positive impact on workers and the environment.
Zara is a clothing retailer that uses modern technology in its marketing research and supply chain to quickly deliver fashionable designs at lower prices. It collects frequent customer feedback and uses IT to closely monitor trends. This allows Zara to make production decisions quickly and produce small quantities of many styles. As a result, Zara is able to deliver new fashion designs about twice a month while competitors take 3-5 months. This rapid turnover keeps customers engaged with frequent store visits and purchases.
This document discusses Zara's supply chain and how it contributes to the company's success. It provides details on Zara's vertically integrated supply chain model, which allows it to bring designs to stores in just 2-3 weeks compared to the industry average of 6-9 months. Key aspects of Zara's supply chain include local sourcing, fast production times, mass customization, and using IT to share information. This vertical integration model helps Zara increase revenue through more fashionable and scarce products, while decreasing costs through factors like lower transportation and inventory costs.
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H&M's Corporate Social Responsibility Commitment to Sustainability
1. Nagy 1
The “Reduce, Reuse, Recycle” Commitment of H&M
The fashion industry is rot with waste and is causing detrimental effects on the
environment, a pattern that clothing brand H&M is working tirelessly to change. In 1947 a
company called Hennes opened in Sweden selling women’s clothing, and in 1968 they bought
Mauritz Widforss to expand their business to include men’s and children’s clothing as well
(“History”). The brand, Hennes & Mauritz (H&M), has since grown to operate globally and
online in 61 distinct markets, with 3,926 stores, 148,000 employees, 6 unique brands, and sales
totaling SEK 210 billion (“H&M Annual Report” 11, 21, 54). H&M has become a leader in
fashion sustainability, with a variety of different initiatives aimed at reducing their
environmental impact, creating an ethically sound work ethic, and establishing their values
throughout their production chain. Since 2010, H&M has focused heavily on the use of organic
and sustainable materials, as well as providing safe and fair working conditions for their
employees. Their sustainability mission states that H&M believes in “a better fashion future—
one that makes fair and sustainable fashion affordable and desirable for all” (“Our Vision”). In
the H&M Conscious Actions: Sustainability Report 2015, there is a comprehensive outlining of
their practices, which include providing fashion for conscious consumers, choosing and
rewarding responsible partners, being ethical and climate smart, reducing, reusing and recycling,
using natural resources responsibly, and strengthening communities—each of which have
detailed initiatives within (2). H&M’s most publically visible commitment to “Reduce, Reuse,
Recycle” consists of adopting a circular business model and sustainably eliminating waste.
These two branches of the initiative demonstrate the environmental obligations the company
faces; however, I believe increased dialogic communication with industry partners is necessary
2. Nagy 2
to spread their initiatives throughout the fashion industry, as well as increased transparency to
show all of the business benefits they receive from these practices.
H&M’s, “Reduce, Reuse, Recycle” commitment demonstrates their commitment to
increased environmental awareness through becoming a circular business and eliminating waste
wherever possible. The H&M Conscious Actions: Sustainability Report 2015 outlines the
environmental issues that the fashion industry causes, citing the U.S. EPA report that found close
to 5% of American landfills consist of unwanted, discarded textiles, of which 95% could be
recycled or reused according to H&M (86). While this brand is working to decrease the amount
of clothing that gets thrown into landfills, the problem is much larger than one company can
solve. That is why H&M hopes to set an example for the fashion industry to follow in time
through knowledge of their initiatives and a variety of different partnerships. Also as a leader of
textile sustainability, H&M hopes to find new technology and systems to help increase the
amount of clothes they can recycle, to extend the lifetime of each garment, and to help decrease
the environmental impact of each item produced (“H&M Annual Report” 90).
The sustainability commitment to reduce, reuse and recycle where possible is
demonstrative of the H&M focus on moving towards a 100% circular business model. H&M
understands that our planet’s resources cannot sustain the fashion industry’s modes of production
and consumption, and hopes to move “away from a linear production model to one that uses
once-created products as the resource for new desirable fashion” (“H&M Conscious Actions”
89). The linear model that dominates the current fashion industry consists of a “take-make-
dispose” system that is extremely harmful to the environment and cannot be sustained over time.
The circular model depends on two main focuses of sustainable product development, based on
the waste hierarchy. The first step is to extend the life of a given garment; this includes
3. Nagy 3
increasing an item’s durability and quality, as well as finding secondary uses for unwanted
products, such as second-hand clothes or cleaning cloths (“H&M Conscious Actions” 90, 92).
The second step of this process is recycling unwanted garments to create new fashion; H&M has
initiated a garment collection service specifically for this new model (it will be discussed in
detail later on). H&M has created many partnerships to help develop their circular business
model and stresses the importance of dialogue and collaboration to accomplish a goal that is
larger than any one company or organization. The Ellen MacArthur Foundation “works with
business, government and academia to build a framework for an economy that is restorative and
regenerative by design,” in order to, “accelerate the transition to a circular economy” (“About”).
EMF believes that fashion should be seen as a service rather than just a profit avenue, and that
changing the understanding and mindsets of those in this industry is the most important initial
step (“H&M Conscious Actions” 91). H&M is one of seven companies currently working with
EMF to develop this circular business model.
The initiative to “close the loop on textile fibers” consists mainly of H&M’s garment
collection to reuse and recycle unwanted textile into new clothes they can sell to customers.
These garment collection bins were first implemented in 2013 and have since resulted in 22,000
tons of collected items, 12,341 of those coming in 2015 alone (“H&M Conscious Actions” 92).
These bins are located in almost every H&M store where they are highly visible and encouraging
for customers to utilize. When these clothing items are collected by H&M the fibers are reused
or recycled into new H&M products, meaning less textiles are thrown away into landfills but
rather end up back on the racks as new trends. One very important aspect of collecting the
garments has been raising awareness of the issues surrounding textile waste for H&M
consumers. The company also produced a viral video in 2015 to help inform consumers of the
4. Nagy 4
environmental impacts their daily fashion choices lead to. When customers are aware of the
implications of their clothes, there are more likely to become conscious consumers, demanding
more sustainable products from all of their companies, which in turn will help aid in solving this
problem on a wider scale.
While H&M has begun their move towards recycling, already creating 1.3 million
garments consisting of 20% recycled cotton, there are still many obstacles in their way before
they are able to claim success (“H&M Conscious Actions” 86). Unfortunately, the current fiber
recycling technologies are not very advanced, so only 20% of any new garment can be made
from recycled materials before there is a loss of quality or longevity (“H&M Conscious Actions”
92). H&M is working to lead the initiatives of finding new technology that will create the ability
to use more recycled products in each new garment, with the hopes of creating a 100% circular
business model. While recycling cotton and wool fibers have proven to be tricky, H&M is
having a great deal of success with their work with polyester. In 2015, H&M recycled 90
million PET bottles to create new polyester products (“H&M Conscious Actions” 93). These
new innovations have lead to partnerships with scientists and innovators to create more textile to
textile recycling, including a partnership with Worn Again in the UK (“H&M Conscious
Actions” 93). Worn Again describes their mission as the development of “a chemical textile to
textile recycling technology that will enable end of use clothes and textiles to be collected,
processed ad made back into new yarn, textiles and clothes again and again” (“Product Becomes
System”). The more awareness the public has of these issues, the more the industry will be
forced to respond and develop these new technologies, and it is at that time that these
partnerships and collaborations will be so vital in making a lasting change.
5. Nagy 5
The final aspect of H&M’s “Reduce, Reuse, Recycle” commitment is their focus on
eliminating their waste in a sustainable way. This focus on waste reduction revolves around their
commitment to eliminating cardboard, paper and plastic waste in their stores, offices and
warehouses. In 2015, H&M’s warehouses were able to recycle 94% of their waste, which totaled
50,000 tons of materials—65% cardboard, 10% paper, and 7% plastic (“H&M Conscious
Actions” 95). There have been more challenges with in-store recycling because each store
depends on the recycling systems of the community or building they are renting retail space. In
places where existing systems are not ideal, much of store waste will be returned to an H&M
factory to be properly disposed of. In 2015, only 61% of H&M stores were involved in recycling
systems, but their report ensures they are looking to raise 100% of their stores to this standard
(“H&M Conscious Actions” 95). Overall, we see the H&M commitment to reducing their
carbon footprint and environmental impacts across their entire business system through reducing
the need for rapid production through the creation of durable products, reusing unwanted
garments in various other outlets, and recycling textile fibers to create new clothes, as well as
recycling the copious amounts of waste from their operations.
H&M’s “Reduce, Reuse, Recycle” commitment demonstrates two main ethical
perspectives—relationship and duty. The relationship perspective is what will take H&M’s
initiatives to a more global scale that will allow it to reach beyond just their services to include
all members of the fashion industry. The relationship perspective focuses on, “dialogue [as] the
basis of successful relationships and that, ultimately, productive relationships are the foundation
for ethical action among individuals and within (and across) cultures” (May 18). H&M
exemplifies the relationship perspective in the way they have developed their circular business
model and sustainability measures across their wide range of operation systems. These
6. Nagy 6
innovations are not contained to one specific department, but rather stretch from production to
sales to management, which requires high levels of dialogic communication. H&M gathers
feedback from all of their stakeholders when considering these new initiatives, which I believe is
extremely integral to their success (“H&M Conscious Actions” 12). There is also a large
presence of partnerships in the H&M Conscious Actions: Sustainability Report 2015 that have
produced significant strides in environmental preservation strategies. While H&M is commonly
recognized as the leader in these innovative sustainability measures, they cannot make a large
difference alone but must rely on others in the industry following suit (Kaye). In order to fully
embrace the relationship perspective, it is necessary for H&M to engage in dialogic
communication past their own employees and departments in order to make this change more
globally accepted. H&M’s new business model should be approached as “power with” rather
than “power over” their industry, collaborating to find the most effective solutions and holding
one another accountable for these changes in order to make a larger impact (May 18). If their
intentions are truly out of a sense of duty and obligation to the environment they have a hand in
destroying rather than making a greater profit, then these collaborative relationships are integral
to their wide-scale success.
The duty perspective focuses on the actions that are performed “because of an obligation
to follow a set of standards or rules” (May 14). H&M’s focus on environmental impacts and
developing sustainable business practices reflects their perception of environmental protection as
an obligation of the fashion industry and their systemic practices that directly relate to these
issues. This perspective is extremely important for H&M as they market their intentions by
working so tirelessly for textile sustainability reform. When analyzing H&M’s “Reduce, Reuse,
Recycle” initiative, it is important to consider the intent of the organization in its relation to their
7. Nagy 7
outcomes. It is my belief that a corporate social responsibility initiative should not be primarily
self-serving, but in many cases, these intents and benefits are difficult to truthfully decipher. The
duty perspective in particular focuses on intent as an aspect of making decisions ethically, and it
is unclear if H&M’s circular business model is based on genuine intentions of environmental
protection or if their intentions lie in financial benefits and marketing a philanthropic image
(May 15). By recycling materials that have been donated to H&M, production costs are much
lower, and these savings will only increase over time as donation numbers increase and
technology advances, generating large profit increases for the company. In addition to these
profits, H&M is attracting more business through their philanthropic persona that is able to be
marketed; conscious consumers and those looking to do a good deed are more likely to shop at
H&M if they know their practices, which in turn creates higher demands that the cyclical model
cannot sustain. While the data points to their contributions are presented, the H&M Conscious
Actions: Sustainability Report 2015 only provides raw data about their initiatives and not any
indication of what percentage of their inventory contains these recycled materials. Some critics
speculate that the “Reduce, Reuse, Recycle” initiative benefits the company more than it benefits
the environment it is trying to protect due to their massive growth in recent years (Bain). In
order to maintain a duty perspective, I would recommend an increase in transparency about the
specifics of the initiatives in order to decrease speculation about their intentions. I believe
H&M’s actions are based on their sense of obligation to the environment, but in order to for this
sense of duty to succeed there needs to be increased transparency to their customers about all the
benefits of the implemented initiative.
The H&M corporate social responsibility initiatives have the potential to make a
significant impact, but at these early stages their impacts remain low. The report outlines the
8. Nagy 8
effects the textile industry has on the environment, including landfill dumping, energy used, and
waste from their stores, offices and warehouses, but it does not provide any indication on the
large scale impact their efforts have made. There is data to support the successes of their
initiatives, but no indication on if this is changing the wider environmental issues. I do think that
their impact can be measured through their progress towards developing new means to reduce
these environmental burdens because if no one ever begins developing the innovative solutions
the problem does not have a hope of being solved. I think H&M is on track to having large and
lasting impacts in the fashion industry, and in the immediate future should look towards
developing more advanced technology to help overcome their current obstacles. Once the
initiative is further developed I believe it will begin to be adopted by others in the industry, and
then we will begin to see much larger impacts. The work that H&M is doing is important and
impactful, having already made beneficial contributions to the protection of the environment, and
will continue to increase impact over time.
Overall, the H&M Conscious Actions report is well written, stylistically engaging, and
outlines the various actions this company has taken over the past year to address their
responsibilities beyond just making a profit. “Reduce, Reuse, Recycle” serves the public good
through addressing a timely and pressing concern over environmental sustainability that will
affect our planet for years to come. In my opinion, the most successful aspect of this initiative
comes from its ability to connect a problem with the operations and mission of H&M. Being a
clothing company and a major player in the textile industry, H&M is an appropriate company to
shed light on the environmental effects that are caused through textile production, sales and
waste. The initiative’s compatibility is similar to Anheuser-Busch, a large beer company, taking
the initiative to “promote alcohol responsibility” because the misuse of their product is directly
9. Nagy 9
linked to problems such as alcohol abuse, underage drinking, and safety hazards due to alcohol
consumption (“Responsible Drinking”). By addressing the issues that a company is responsible
for or closely connected to, there is usually higher public response to the initiative because they
have taken some form of direct responsibility for the effects their business creates. H&M does
not focus on the issues that their company is not connected to, but rather addresses the
consequences of their business creates and working to find a solution for the greater good.
10. Nagy 10
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