This document outlines a business plan for an online store selling baby turbans and headbands. The target audience is class B mothers in Huancayo, Peru who are fashion-conscious and innovative. The objectives are to be recognized for baby clothes, analyze fashion trends, identify growth opportunities, and increase market share by 25% through strategic and tactical marketing actions. The business aims to reach online shopping mothers aged 25-35 in Junin through innovative, creative, and quality products supported by technology and an existing customer base. The value proposal includes varied prices and special designs.

1. SPECIALFASHION|BABY

2. THE IDEA
Online sale of turbans and
headbands for babies
TURBANS
HEADBANDS

3. WHAT NEED OR NEEDS YOU
ARE COVERING?
The need that meets the aesthetics
when dressing the baby using
accessories such as headbands and
turbans.

4. WHAT IS YOUR TARGET
AUDIENCE?
-Class B
-Mothers of babies
-Huancayo (district)
-Mothers with a fashion trend
-Innovative mothers

5. OUR OBJECTIVES
Strategic
-Be a company
recognized by
consumers of baby
clothes
-Analyze existing
fashion trends to
determine long-term
prospects
-Identify growth
opportunities
-Establish financing
plans
-Determine marketing
and sales actions
-Marketing mix
strategy plan
-Improve
communication with
future clients
-Increase audience
viewer
-Increase market
share by 25%
Tactic Operative

6. HOW ARE YOU GOING TO
REACH YOUR AUDIENCE?
Age: 25-35 years
Buying habits: Online shoppers.
Gender: Female
Social class: B
Geographical: Junin Region

7. WHAT MAKES YOU
DIFERENT?
-Innovative and creative products
-Variety of products
-Quality in the products
-Existing customer base
-Technological innovation
-Brand perception
-Multichannel support

8. WHAT IS YOUR VALUE
PROPOSAL
-Various prices
-Special designs
-Special designs
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