Smartick is an online math teaching program for children ages 5-12. It uses 15-minute daily adaptive sessions to keep students working at their maximum skill level. To maximize student engagement and improvement, Smartick aims to increase both usage (number of daily sessions) and concentration during sessions through gamification techniques. Preliminary results show a 4.3% increase in usage and a 31.2% increase in concentration, as measured by problems solved per session. The gamification features also seem to be improving word of mouth promotion through increased social club activity and invitations sent to current and non-members.

1. Increasing engagement at
math online teaching
www.smartick.es
Madrid, 20th of June, 2013

2. Putting things in perspective. What is Smartick?
 Smartick is a math teaching web for 5 to 12 year old kids.
 Smartick methodology is based upon:
– 15 minute daily sessions.
– Adaptive content dependent on student’s performance (measured in real time).
– Maximum concentration throughout the session.
 Therefore, one of Smartick’s key objectives is to keep kids working at
their maximum skill level.
 In this sense, there are two basic elements which we have to
maximize:
– Usage, days of use of Smartick (ideally everyday).
– Concentration during the session.
At the end of the day this is the same as saying we have to maximize
kid’s engagement when using Smartick.
www.smartick.es
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3. How does Smartick seek (economic & social) returns?
 In essence, Smartick is a subscription base service sold to parents at
an average price of 30 Euros per kid per month.
 Smartick is sold directly to parents concerned about their kids
education and through schools.
 Smartick is also offered to kids at the risk of social exclusion through
the Smartick social responsibility initiative.
 This makes Smartick’s returns twofold:
– Economic, through the proceeds from our client base.
– Social, in general, as we aim to enhance math literacy among kids, and in
particular through our social responsibility initiative.
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4. Why do we use Gamification?
 When we decided to gamify, we had two main goals in mind:
– Improve kid’s engagement, maximizing is concentration and usage.
– Leverage on our client base as a way to promote sales through word of mouth.
 We have intended to achieve this goals through gamification at two
levels:
– Gamification during the session to foster kid’s concentration.
– Gamification after the session to foster kid’s engagement and word of mouth.
 In addition, we had to keep things as simple and clean as possible.
Gamification has to help kid’s motivation while not distracting him
from the main task, solving math exercises.
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5. Intra-session gamification (during the session)
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6. Intra-session gamification (during the session)
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7. Inter-session gamification (after the session)
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8. Inter-session gamification (after the session)
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9. Inter-session gamification (after the session)
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10. Preliminary results. Engagement
 Engagement has improved substantially, both in terms of usage
(4,3% increase) and in terms of concentration (31,2% increase!!)
Usage (4,3% increase)
Concentration (31,2% increase!!)
68%
55%
66%
50%
64%
62%
45%
60%
40%
58%
56%
35%
54%
30%
52%
50%
25%
Week before
www.smartick.es
Week after
Week before
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Week after

11. Preliminary results. Improvement in concentration
 The following graph shows the sharp increase in the concentration.
We have measure it in terms of number of problems solved per
session. The increase has been well above our best expectations.
95
90
85
80
75
70
65
60
07/05/2013
www.smartick.es
14/05/2013
21/05/2013
28/05/2013
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04/06/2013
11/06/2013

12. Preliminary results. Word of mouth
 Activity in the Smartclub has been noticeable.
– More than 2.840 invitations to join a club have been sent to Smartick members in
the first seven days (1,25 invitations per kid).
– More than 1.645 invitations accepted.
– More than 290 invitations printed for non-members.
 Whether this activity ends up translating into more and better word
of mouth, higher sales and conversion rates (from trial to
subscriptions) is still early to know.
 We are very confident that results will come, since feedback we have
received from our clients is very promising.
www.smartick.es
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13. Good bye
Thank you!
www.smartick.es
www.smartick.es
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