The document outlines a marketing strategy to differentiate Smartick from other math learning platforms by improving its positioning as providing the most unique and highest quality content in the most engaging ways for children. The strategy proposes executing trial lessons, discounts, meetups, payment plans, and social media engagement between Q1-Q4, with periodic evaluation and adjustments based on feedback to ensure the plan's effectiveness. The target audiences are children aged 4-14, their guardians, and males and females in Spain, the USA, and Latin America.

3. Quality
Content
available
Free
content
Global
extension
Lack of
Perceived
distinctiveness

5. Who are the target audience
Age: 4 to 14 31 to 4515 to 22 23 to 30 65+
Children
Guardians
Male
Female
Spain
USA
LatinAmerica

6. Why the strategy is being proposed
(objective)
Differentiating Smartick than any other to its customers

7. What should be improved
( re-positioning )
For children's , Smartick delivers most unique & quality
content where they can pursue mathematical learning with
the most interesting ways they ever had

8. How & where the ideas will be executed
(execution)
Trial Lesson Discount ( Affiliate Programs)
Meetup Pricepromotion (black Friday )
Satisfaction guaranteeprogram
Offering paymentplan Social mediaengagement
Getbloggers toreviewyourcourse

9. When it will be better to execute
(time-frame)
Q -1 Q -2 Q -3 Q -4
Meetup
MeetupTrial Lesson Trial Lesson
Offering paymentplan Offering paymentplan Offering paymentplan Offering paymentplan
Satisfaction guarantee
program
Pricepromotion
Discount ( Affiliate Programs)

10. Pricing model
Perceived Value Pricing

11. CONTROL & EVALUATION
Social MediaReachPeriodical Research TopOfTheMindAssociation Website Hits
Monitor and analysis the effectiveness of the plan

12. CONTINGENCY PLAN
Analyzing Feedback Evaluating Present Plan Adjusting frequency of the
campaign