This document provides guidelines for Nordic Financial Group's corporate identity and branding. It outlines the logo concept, variations, colors, minimum sizes, fonts, and templates for business cards, letters, envelopes, folders and other documentation to ensure consistent visual identity. Proper usage of the logo and color palette is emphasized to represent the company's values of reliability, security and partnership.
A brand guideline I have created for Modeshift - not for profit membership organisation funded by the public, private and community sectors in the United Kingdom for promoting active and sustainable travel. I was also involved in designing of their identity.
A brand guideline I have created for Modeshift - not for profit membership organisation funded by the public, private and community sectors in the United Kingdom for promoting active and sustainable travel. I was also involved in designing of their identity.
Why are guidelines a good idea? By creating and reinforcing a consistent ‘look’, ‘feel’ and ‘tone of voice’ everything that is produced online or in print will be instantly identified. In this case it is a visitor destination brand for Lancashire that is being implemented. These guidelines have been designed to help Lancashire and Blackpool Tourist Board (LBTB) and its partners put
the messages together by working within a clear set of rules. A consistent approach will strengthen the brand and help it become recognised and trusted by the people we want to reach - our visitors.
The United Nations Conference on Sustainable Development Rio+20 logo and campaign material have been designed and developed by Graphic Design in New York. The Rio+20 conference will take place in June 2012 in Rio de Janeiro. All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as an effective tool to communicate the ideas and values of the brand. For consistency, the logo must always comply with this Brand Guideline. The logo is based on three components of sustainable development – social equity, economic growth and environmental protection, all connected in the shape of a globe. The three colors blend into each other indicating the connectedness of these different components. The logo Rio+20 is available in six United Nations official languages: Arabic, Chinese, English, French, Portuguese, Russian and Spanish.
Rio+20 Brand Configurations
The Rio+20 brand must be kept and always presented according to the standards and norms of this guideline. In any kind of promotion or communication activities, no matter which media is used (press, electronic, etc.) Rio+20 must be clearly identified through its brand versions. The brand and the logo that identify the event represent the focal point in all communication. They must be applied clearly in a way to avoid episodic readings.
The National Organizing Committee (NOC) must be contacted if there is any doubt related to this material and for further clarification.
Modeshift STARS - a sister brand of Modeshift is the national schools awards scheme that has been established to recognise schools that have demonstrated excellence in supporting cycling, walking and other forms of sustainable travel. As well as creating the identity and its brand guideline, I have involved in the creation of communication graphics, SNS icons, illustrations and other marketing tools such as digital newsletters.
The first step to creating or sustaining a strong brand is to define its purpose - why do you exist? This presentation is based on lectures given at University of Notre Dame's Mendoza College of Business and UC Berkeley's Haas School of Business.
This ppt is about the brand CHANEL brand identity prism which applies on human traits to a brand to recognize what consumers actually think of the brand.
1) Physique – Physique is the basis of the brand. It may include product features, symbols, and attributes.
2) Personality – Personality defines what personality will the brand assume if it were a person. Personality includes character and attitude.
3) Culture – Culture takes a holistic view of the organization, its origins and the values it stands for.
4) Relationship – The strength of the relationship between the brand and the customer. It may represent beliefs and associations in the human world.
5) Reflection – What does the brand represent in the customers' mind or rather the customer mindset as reflected on the brand
6) Self-image – How does the customer see himself when compared to the brand.
reference of the above-mentioned
content:http://www.marketing91.com/brand-identity-prism-pepsi/
In early 2014, Skout It helped launch Monogram Decor for Courtney Lake Interior Design. Our scope included naming the firm, branding, website design, and email marketing.
PixelD is a brand in the fast-paced world of Web3.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
True wireless earphones HOPPUP Grand Bluetooth 5.2 technology offer a very practical and adaptable audio solution. The earphones have a power bank function as well. With a battery life of up to 75 hours, this device will provide you with many hours of enjoyable listening.
Why are guidelines a good idea? By creating and reinforcing a consistent ‘look’, ‘feel’ and ‘tone of voice’ everything that is produced online or in print will be instantly identified. In this case it is a visitor destination brand for Lancashire that is being implemented. These guidelines have been designed to help Lancashire and Blackpool Tourist Board (LBTB) and its partners put
the messages together by working within a clear set of rules. A consistent approach will strengthen the brand and help it become recognised and trusted by the people we want to reach - our visitors.
The United Nations Conference on Sustainable Development Rio+20 logo and campaign material have been designed and developed by Graphic Design in New York. The Rio+20 conference will take place in June 2012 in Rio de Janeiro. All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as an effective tool to communicate the ideas and values of the brand. For consistency, the logo must always comply with this Brand Guideline. The logo is based on three components of sustainable development – social equity, economic growth and environmental protection, all connected in the shape of a globe. The three colors blend into each other indicating the connectedness of these different components. The logo Rio+20 is available in six United Nations official languages: Arabic, Chinese, English, French, Portuguese, Russian and Spanish.
Rio+20 Brand Configurations
The Rio+20 brand must be kept and always presented according to the standards and norms of this guideline. In any kind of promotion or communication activities, no matter which media is used (press, electronic, etc.) Rio+20 must be clearly identified through its brand versions. The brand and the logo that identify the event represent the focal point in all communication. They must be applied clearly in a way to avoid episodic readings.
The National Organizing Committee (NOC) must be contacted if there is any doubt related to this material and for further clarification.
Modeshift STARS - a sister brand of Modeshift is the national schools awards scheme that has been established to recognise schools that have demonstrated excellence in supporting cycling, walking and other forms of sustainable travel. As well as creating the identity and its brand guideline, I have involved in the creation of communication graphics, SNS icons, illustrations and other marketing tools such as digital newsletters.
The first step to creating or sustaining a strong brand is to define its purpose - why do you exist? This presentation is based on lectures given at University of Notre Dame's Mendoza College of Business and UC Berkeley's Haas School of Business.
This ppt is about the brand CHANEL brand identity prism which applies on human traits to a brand to recognize what consumers actually think of the brand.
1) Physique – Physique is the basis of the brand. It may include product features, symbols, and attributes.
2) Personality – Personality defines what personality will the brand assume if it were a person. Personality includes character and attitude.
3) Culture – Culture takes a holistic view of the organization, its origins and the values it stands for.
4) Relationship – The strength of the relationship between the brand and the customer. It may represent beliefs and associations in the human world.
5) Reflection – What does the brand represent in the customers' mind or rather the customer mindset as reflected on the brand
6) Self-image – How does the customer see himself when compared to the brand.
reference of the above-mentioned
content:http://www.marketing91.com/brand-identity-prism-pepsi/
In early 2014, Skout It helped launch Monogram Decor for Courtney Lake Interior Design. Our scope included naming the firm, branding, website design, and email marketing.
PixelD is a brand in the fast-paced world of Web3.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
True wireless earphones HOPPUP Grand Bluetooth 5.2 technology offer a very practical and adaptable audio solution. The earphones have a power bank function as well. With a battery life of up to 75 hours, this device will provide you with many hours of enjoyable listening.
An independently owned Graphic Designing Company that exists to make uncommonly good work for companies – so companies can make an uncommon amount of friends and money. We use every experience, tool, trend, skill and insight at our disposal to create immediate and lasting connections between brands and human beings. And we do it with a bigger smile than most.
The brand is inspired by the glamorous beauty of Gisella Anastasia, in sync with her individual rhythms.
After analyzing the competitors, the logo is designed to stand out and exceed the competition.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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2. 2
Contents
Intro............................................................................3
Logo Concept..................................................................4
Clear Space.....................................................................5
Logo Variations...............................................................5
Minimal Size...................................................................6
Corporate Colors............................................................6
Logo Colors.....................................................................7
Backgrounds............................................................8
Incorrect Logo Usage.....................................................9
Corporate Font.............................................................10
Documentation Concept..............................................11
Business Cards..............................................................12
Blank A4.......................................................................13
Envelopes DL................................................................14
Envelope С4................................................................15
Document Folder..........................................................16
3. 3
Intro
Nordic Financial Group is a company specialising on factoring and debt collecting.
1) Reliability / Trustworthiness
2) Favourable partnership
3) Security
4) Solid Foundation
5) Personal, Closer Approach
Solid, reliable, experienced and trustworthy international company providing clear,
secure, financially well-supported and legal services, proposing mutually favorable
partnership and powerfull enough to defend the interests of it’s client using effective
and approved all-legal methods.
Brand concept:
Main Positioning Points:
4. 4
The gryphon is a legendary creature with the body of a lion and wings of an eagle. As
the lion was traditionally considered the king of animals and the eagle the king of the
birds, the griffin was thought to be an especially powerful and majestic creature. In
antiquity it was a symbol of divine power and a guardian of the divine. Being such a
“noble” creature gryphon embodies such features as reliability and power to defence,
which are essential in the creating the corporate image of the debt collecting and
factoring company.
Logo Concept
5. 5
Clear Space
It is not permitted to place any elements within the boundaries of that space.
Clear space equals to the size of letter “N” of the text part of the Logo.
Logo Variations
Full logo (to be used in most cases)
Standard logo (to be used in difficult printing conditions)
Sign (to be used on souveniers and as decoration element)
6. 6
Minimal Size
Determinated minimal size enables to save conceptual perception of the logo
in any printing or viewing conditions .
27x16 mm
65x43 px
22x11 mm
54x32 px
7x7 mm
20x22 px
Corporate Colors
Nordic Dark Blue
PANTONE 548 EC
C:90, M:5, Y:2, K:80
R: 0, G:59, B:84
Nordic Black
PANTONE Process Black EC
C:0, M: 0, Y: 0, K:100
R: 35, G: 31, B:32
Nordic Gradient
Nordic Dark Gray
PANTONE Cool Gray 11 EC
C:0, M: 0, Y: 0, K: 80
R: 88, G: 89, B: 91
Nordic White
C: 0, M:0, Y: 0, K:0
R: 255, G: 255, B: 255
7. 7
Logo Colors
Nordic Gradient — for printing high quality presen-
tation materials on a light background and also for
web.
Standart colour Norkdic Dark Blue — for printing on a
light background.
Black and white logo for using on a light background.
Black and white logo for using on a dark background.
8. 8
Backgrounds
Nordic Black
Nordic Dark Gray
30% Black
15% Black
5% Black
Nordic Dark Blue
Nordic Gradient
Correct using color variations of logo on dark backgrounds.
9. 9
Incorrect Logo Usage
It is strictly prohibited to ANYHOW change logo colors,
composition, proportions or fonts.
10. 10
Corporate Font
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
Miniature (Regular)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
Miniature (Bold)
Miniature (Italic)
Miniature (Bold Italic)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
а б в г д е е ж з и і ї й к л м н о п р с т у ф х ц ч ш щ ь ю я
А Б В Г Д Е Є Ж З І Ї Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ю Я
1234567890$%&(.,:!?)
is a classical straight font. Its subtle lines and forms bring the feeling ofMiniature
classical elegance. This font keeps its readability even in small type size. It is good for
big text blocks. Miniature best fits for business documentation.
12. 12
Business Cards
Personal Card
Corporate Card
Size: 90x50 mm
Paper: Ivobel Satine White, 350 g/m2
Printing: Silk printing for white and blue.
+38 067 408-10-84
585-19-95
234-57-55
585-19-95 234-57-55
Size: 90x50 mm
Paper: Ivobel Satine White, 350 g/m2
Printing: Silk printing for white and blue.
13. 13
Blank
Size: 210x297 mm
Paper: White uncoated, 80 g/m2
Printing: Offset.
Size: 210x297 mm
Paper: Natural evolution, 120 g/m2
Printing: Silk printing for white and dark
blue.
234-57-55
585-19-95
14. 14
Envelopes DL
Casual Envelope
Special Envelope
Size: 210x110 mm
Paper: White uncoated, 80 g/m2
Printing: Offset.
Size: 210x110 mm
Paper: Nettuno blu navy, 140 g/m2
Printing: Foil stamping.
585-19-95
234-57-55
585-19-95
234-57-55