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info@3mindsdigital.com
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HOPPUP
Brand Guideline
Presentation Deck
CONTENT
1. Brand Identity System
- Identity
- Identity Structure
- Brand Color System
- Identity Do’s & Don’ts
- Brand Patterns
- Identity Scalability
- Typography
- Tagline
- Visual Moodboard
2. Brand Visual Manifestation
- Stationery Set
- Social Media Adapt
- Pritn Ad Example
- Ad Example
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
The colors say a lot about the brand and depicts
the vision, mission and values. The palette helps
audiences identify the brand at a glance, and
the way it use color sets the brand’s mood.
The color palette should be diverse and flexible,
but to maintain visual consistency, a brand color
palette has some priorities for the usage.
Prepared by 3 Minds Digital
 ­€ ‚ 
ƒ„ €†‡‡„
ˆ„ „‰
ŠŠ€€‹Œ

  ­€ ‚†Œ
ƒŒ€ „†Œ
ˆ€‡
ŠŠ€Ž†€

ƒ ‘Ž‘Ž‘Ž
‡€­€‚ 
ŠŠ€Ž†€Œ
Prepared by 3 Minds Digital
  ­€ ‚†Œ
ˆŽŒ’Ž
ŠŠ†
  ­€ ‚†Œ
ˆ€‡
ŠŠ‡ ‹
  ­€ ‚†Œ
ˆ€‡
ŠŠŒ‡‹
Electric Violet:
Most often related to Luxury
and Royalty, this bright tint of
the hue brings excitement and
energy along.
Evening Sun:
The hue is a combination of
yellow and orange which reflect
the feeling of confidence,
warmth  happiness.
Lit Carmine:
Brings in an element of
strength and love
Prepared by 3 Minds Digital
Silent Black Lite Grey Lit Crimson Evening Sun
#242424
Color
Typography
Typography Example
Highlighter
Mortend
Noto Bold
Noto
Noto Bold
P R I M A R Y T Y P O G R A P H Y
S E C O N D A R Y T Y P O G R A P H Y
Images
#879499 #D01B2F #DF5901
Electric
#AC3EF8
H O P P U P V I S U A L M O O D B O A R D
I’M A HEADLINE
MORTEND
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^  * ( )
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^  * ( )
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Noto
I’m a Sub Headline
Branding is the process of creating a strong, positive
perception of a company, its products or services in the
customer’s mind by combining such elements as logo,
design, mission statement, and a consistent theme
throughout all marketing communications. Effective
branding helps companies differentiate themselves
from their competitors and build a loyal customer base.
VIEW PRODUCT
VIEW PRODUCT
VIEW PRODUCT
VIEW PRODUCT
PRESENTED BY ©3MD
Prepared by 3 Minds Digital
“”
  
• 
 
  
Prepared by 3 Minds Digital
– 
– 
  
–  
     
– ˆ
 
–
 
’    
 
   
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
Š  
  
Š ˆ
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
ˆ
€ˆ
€ 
€Œ
Œ
Šƒ—˜ –— — ’•
ˆ
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
PRIMARY
MORTEND
A MASCULINE VINT
AGE BOLD DISPLA
Y
FONT WITH A SHARP BITE. INSPIRED BY
MINIMALISM DESIGN WHICH HAS BEEN
TRENDING NOW
ADA
YS, AND GIVES YOU
MORE CHANCE TO EXPRESS YOUR CREA
TIVITY.
THIS FONT FAMIL
Y BRINGS A STRONG FEEL
YET ELEGANT LOOK THA
T YOU CAN USE FOR
MANY PURPOSES.
THE QUICK BROWN FOX JUMPS OVER
THE LAZY DOG.
A B C D E F G H I JK L M N 0 P Q R ST U
V W X Y Z
1 2 3 4 5 6 7 89 0 !@#$%*()_+
This sans-serif font, applied in extra bold weight portrays the
brand as loud, strong and bold. The unadorned font reflects the
easy accessibility of the brand and it’s products.
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
A B C D E F G H I JK L M N 0 P Q R ST U V W X Y Z
1 2 3 4 5 6 7 89 0 !@#$%*()_+
Secondary Fontopt 1
 
This sans-serif font, applied in extra bold weight portrays
the brand as loud, strong and bold. The unadorned font
reflects the easy accessibility of the brand and it’s products.
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
A B C D E F G H I JK L M N 0 P Q R ST U V W X Y Z
1 2 3 4 5 6 7 89 0 !@#$%*()_+
Secondary Font opt 2
Noto Sans
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
The audacity of this statement, breaks the barriers in many ways.
It calls out for each and everyone to live life on their rules, cut the crap, delete the trash  even kill
the bad scenes of life. It will Empower the TG with a strong resonance.
With the saying, the idea can be scaled up to next level of marketing communication too...
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
Prepared by 3 Minds Digital
W W W . H O P P U P . C O M
Prepared by 3 Minds Digital
FEEL
THE
MUSIC
W W W . H O P P U P . C O M
FEEL
THE
MUSIC
www.hoppup.in
Earphones  Smart Watches @hoppup,india
Prepared by 3 Minds Digital
THANK YOU!

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Hoppup Brand Guide.pdf

  • 1. www.3mindsdigital.com info@3mindsdigital.com +91 99204 89374 2 0 2 2 HOPPUP Brand Guideline Presentation Deck
  • 2.
  • 3. CONTENT 1. Brand Identity System - Identity - Identity Structure - Brand Color System - Identity Do’s & Don’ts - Brand Patterns - Identity Scalability - Typography - Tagline - Visual Moodboard 2. Brand Visual Manifestation - Stationery Set - Social Media Adapt - Pritn Ad Example - Ad Example Prepared by 3 Minds Digital
  • 4. Prepared by 3 Minds Digital
  • 5. Prepared by 3 Minds Digital
  • 6. Prepared by 3 Minds Digital
  • 7. The colors say a lot about the brand and depicts the vision, mission and values. The palette helps audiences identify the brand at a glance, and the way it use color sets the brand’s mood. The color palette should be diverse and flexible, but to maintain visual consistency, a brand color palette has some priorities for the usage. Prepared by 3 Minds Digital
  • 8.  ­€ ‚  ƒ„ €†‡‡„ ˆ„ „‰ ŠŠ€€‹Œ   ­€ ‚†Œ ƒŒ€ „†Œ ˆ€‡ ŠŠ€Ž†€ ƒ ‘Ž‘Ž‘Ž ‡€­€‚  ŠŠ€Ž†€Œ Prepared by 3 Minds Digital
  • 9.   ­€ ‚†Œ ˆŽŒ’Ž ŠŠ†   ­€ ‚†Œ ˆ€‡ ŠŠ‡ ‹   ­€ ‚†Œ ˆ€‡ ŠŠŒ‡‹ Electric Violet: Most often related to Luxury and Royalty, this bright tint of the hue brings excitement and energy along. Evening Sun: The hue is a combination of yellow and orange which reflect the feeling of confidence, warmth happiness. Lit Carmine: Brings in an element of strength and love Prepared by 3 Minds Digital
  • 10. Silent Black Lite Grey Lit Crimson Evening Sun #242424 Color Typography Typography Example Highlighter Mortend Noto Bold Noto Noto Bold P R I M A R Y T Y P O G R A P H Y S E C O N D A R Y T Y P O G R A P H Y Images #879499 #D01B2F #DF5901 Electric #AC3EF8 H O P P U P V I S U A L M O O D B O A R D I’M A HEADLINE MORTEND A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ * ( ) 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ * ( ) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Noto I’m a Sub Headline Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. VIEW PRODUCT VIEW PRODUCT VIEW PRODUCT VIEW PRODUCT PRESENTED BY ©3MD
  • 11. Prepared by 3 Minds Digital
  • 12. “” • Prepared by 3 Minds Digital
  • 13. – – – – ˆ – ’ Prepared by 3 Minds Digital
  • 14. Prepared by 3 Minds Digital
  • 15. Š Š ˆ Prepared by 3 Minds Digital
  • 16. Prepared by 3 Minds Digital
  • 17. ˆ €ˆ € €Œ Œ Šƒ—˜ –— — ’• ˆ Prepared by 3 Minds Digital
  • 18. Prepared by 3 Minds Digital
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