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THELINKEDINGUIDE
TOTHEPERFECT
#WORKSELFIE
Buildingyourprofessionalbrandisessentialto
careersuccess.Oneofthemostimportant
partsofcreatingtherightimpressionishaving
therightprofilephoto. Infact,youare14x
morelikelytobeviewedifyouhaveaprofile
photo. Luckily,youdon’tneedtobooka
professionalphotographer.Allyoureallyneed
isyoursmartphonetotakea#workselfie.Getisyoursmartphonetotakea#workselfie.Get
startedwiththesetips. 
OVERVIEW
Usingabackgroundsuchasawhitewallwill
ensurethefocusispurelyonyourfaceandnot
onwhatisbehindyou.Makesurethewallis
clearofanypictures,signsorphotobombers!
DO BEAWARE
OFYOUR
SURROUNDINGS
Naturallightisyourbestfriend,sostayaway
from theflash.South-facingwindowsareperfect,
aslightwillhityoustraightonandcompliment
yourface.Avoiddirectsunlightasshadowscan
beharshonfaces.
DO USENATURAL
LIGHT
DSLRsorphonesbothworkwell.Ifyou’reusing
asmartphone,makesureit’safairlyrecent
smartphone.Findamakeshifttripod(awallor
bookshelf)toavoidaselfiearm.Rememberto
usethefront-facingcamera.
DO USETHE
RIGHTCAMERA
Lookupatthecamera–itisamoreflattering
anglebecauseitemphasizesyoureyesandmakes
yourfaceandneckseem smaller.Lookingdown
onacameraisusuallynotasflatteringforthe
exactoppositereason.
DO THINKABOUT
THEANGLE
Headandshouldersmakethebest#workselfie,which
meansanoff-the-shouldertopmightnotbethebest.
Youdon’twantanythingtoodistracting–butdon’tbe
afraidtowearcolour.
DO THINKABOUT
WHATYOU’RE
WEARING
Thebestphotosfollow theruleofthirds.
Thismeansthatyoureyesshouldbeonethird
ofthewaydownfrom thetopofthephotoand
offtooneside.Leaveplentyofdistancebetween
yourselfandthelenssoyoucancropthe
picturelater.
DON’TCENTER
YOURSELFX
Duckface,pouting,sparrow face,fishlips,
belfie,thebed,thebathroom,the
restaurant,theseatbelt,thegym.Just
someoftheselfiesthatdon’thaveaplace
onyourLinkedInprofile.Show yournatural
selfbyrelaxingyourfaceandexpression.
DON’TDO A
CLICHÉSELFIEX
SO TO RECAP…
Dobeawareofyoursurroundings
Dousenaturallight
Dousetherightcamera
Dothinkabouttheangle
Dothinkaboutwhatyou’rewearing
Don’tcenteryourself
DonDon’tdoaclichéselfieX
X
Takenagreat#workselfie?
ShareitonLinkedInand
othersocialnetworksusing
thehashtag!

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