The document provides tips for taking an effective #workselfie to enhance your professional brand on platforms like LinkedIn. Key advice includes using natural lighting, choosing flattering angles, and being mindful of your attire and background. It emphasizes avoiding common selfie mistakes and encourages sharing the final photo on social media with the appropriate hashtag.

1. THELINKEDINGUIDE
TOTHEPERFECT
#WORKSELFIE

2. Buildingyourprofessionalbrandisessentialto
careersuccess.Oneofthemostimportant
partsofcreatingtherightimpressionishaving
therightprofilephoto. Infact,youare14x
morelikelytobeviewedifyouhaveaprofile
photo. Luckily,youdon’tneedtobooka
professionalphotographer.Allyoureallyneed
isyoursmartphonetotakea#workselfie.Getisyoursmartphonetotakea#workselfie.Get
startedwiththesetips.
OVERVIEW

3. Usingabackgroundsuchasawhitewallwill
ensurethefocusispurelyonyourfaceandnot
onwhatisbehindyou.Makesurethewallis
clearofanypictures,signsorphotobombers!
DO BEAWARE
OFYOUR
SURROUNDINGS

4. Naturallightisyourbestfriend,sostayaway
from theflash.South-facingwindowsareperfect,
aslightwillhityoustraightonandcompliment
yourface.Avoiddirectsunlightasshadowscan
beharshonfaces.
DO USENATURAL
LIGHT

5. DSLRsorphonesbothworkwell.Ifyou’reusing
asmartphone,makesureit’safairlyrecent
smartphone.Findamakeshifttripod(awallor
bookshelf)toavoidaselfiearm.Rememberto
usethefront-facingcamera.
DO USETHE
RIGHTCAMERA

6. Lookupatthecamera–itisamoreflattering
anglebecauseitemphasizesyoureyesandmakes
yourfaceandneckseem smaller.Lookingdown
onacameraisusuallynotasflatteringforthe
exactoppositereason.
DO THINKABOUT
THEANGLE

7. Headandshouldersmakethebest#workselfie,which
meansanoff-the-shouldertopmightnotbethebest.
Youdon’twantanythingtoodistracting–butdon’tbe
afraidtowearcolour.
DO THINKABOUT
WHATYOU’RE
WEARING

8. Thebestphotosfollow theruleofthirds.
Thismeansthatyoureyesshouldbeonethird
ofthewaydownfrom thetopofthephotoand
offtooneside.Leaveplentyofdistancebetween
yourselfandthelenssoyoucancropthe
picturelater.
DON’TCENTER
YOURSELFX

9. Duckface,pouting,sparrow face,fishlips,
belfie,thebed,thebathroom,the
restaurant,theseatbelt,thegym.Just
someoftheselfiesthatdon’thaveaplace
onyourLinkedInprofile.Show yournatural
selfbyrelaxingyourfaceandexpression.
DON’TDO A
CLICHÉSELFIEX

10. SO TO RECAP…
Dobeawareofyoursurroundings
Dousenaturallight
Dousetherightcamera
Dothinkabouttheangle
Dothinkaboutwhatyou’rewearing
Don’tcenteryourself
DonDon’tdoaclichéselfieX
X

11. Takenagreat#workselfie?
ShareitonLinkedInand
othersocialnetworksusing
thehashtag!