Guidance and counseling are vital aspects of higher education and medical practice that help individuals develop fully. Counseling is a helping relationship that involves a counselor assisting an individual in solving problems, making decisions, and developing skills and understanding. There are different types and levels of guidance and counseling, including educational, vocational, and personal counseling. Effective counseling is based on principles such as acceptance, respect, permissiveness, and democratic ideals, and involves building rapport and effective communication. Major counseling theories include psychoanalytic theory, Jungian analytic theory, and Adlerian counseling.