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Evolving Social Media
The document presents a comprehensive overview of social media marketing as a critical online marketing strategy that enhances brand awareness, credibility, and audience reach. It emphasizes the importance of understanding customer preferences, leveraging various social platforms, and engaging with users to achieve high returns at a relatively low cost. Additionally, it discusses specific social media platforms like Facebook, LinkedIn, Twitter, and Instagram, highlighting their features and user engagement potential.
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Evolving Social Media
- 1. Evolving Social Media 1 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 2. Evolving Social Media EnterpriseOnline Marketing Solutions How we help you 2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 3. Evolving Social Media Whatis Social Media Marketing? Social Media Marketing is an online marketing strategy in which new web based platforms are used to • • • • raise awareness build credibility convey an idea promote a product IT IS NOT A HARD SELL OPPORTUNITY using relatively small inputs to deliver proportionally large gains 3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 4. Evolving Social Media Whyuse Social Media? Internet usage then 4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 5. Evolving Social Media Whyuse Social Media? Internet usage now 5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 6. Evolving Social Media OnlineNetworks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high return 6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 7. Evolving Social Media RuleNo. 1 Go where your clients are! 7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 8. Evolving Social Media 8 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 9. Evolving Social Media Knowyour customers 9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 10. Evolving Social Media GetNetworking 10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 11. Evolving Social Media SocialMedia is the No. 1 online activity 11 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 12. Evolving Social Media 2/3rdsof the Global Internet population visit Social Networks 12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 13. Evolving Social Media 15%of all internet time is spent on Social Networks 13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 14. Evolving Social Media www.facebook.com 14 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 15. Evolving Social Media IfFacebook was a country it would be 1/ China – 1.351 bn 2/ India – 1.237 bn 3/ Facebook – 1.2 Bn 4/ USA – 313.9 m 15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 16. Evolving Social Media Adds1/2m users every day 16 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 17. Evolving Social Media 10.5bn minutes spent on Facebook EVERY day 17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 18. Evolving Social Media 1bn •web links • news stories • blog posts shared each week 18 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 19. Evolving Social Media Facebooknow has a greater share of the internet than 19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 20. Evolving Social Media 20 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 21. Evolving Social Media 21 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 22. Evolving Social Media YourBusiness Page Personalise – Stand Out from the Crowd Grab your Unique Name Encourage “Likes” • • • • Web Site Visitors Stationery Conversation All online presence 22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 23. Evolving Social Media Jointhe conversation • Find relevant Groups and join in • Find other Business Pages and join in • Find influential individuals and join in 23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 24. Evolving Social Media BusinessNetworks 24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 25. Evolving Social Media 25 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 26. Evolving Social Media Over230 million registered professional users in more than 200 countries 26 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 27. Evolving Social Media Morethan 5m companies have a Linkedin Company Page 27 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 28. Evolving Social Media Adds1m new members every 12 days 28 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 29. Evolving Social Media Linkedin– Getting Started – build profile 29 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 30. Evolving Social Media Linkedin–build Company Page 30 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 31. Evolving Social Media Linkedin– Getting Started – make contacts 31 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 32. Evolving Social Media FindGroups 32 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 33. Evolving Social Media Contributeto conversations 33 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 34. Evolving Social Media TWITTER 34 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 35. Evolving Social Media 500mregistered Businesses and Individuals International companies Cisco IBM Dell Golfers PGATOUR John Daly Callaway Golf Paul Azinger Pat Perez Tiger Woods Respected News Services BBC CNN Daily Telegraph Bath Chronicle Informational Services Nasa Marketing Donut Startup Donut Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears 35 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 36. Twitter Evolving Social Media 36 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 37. Evolving Social Media •Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication tool 37 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 38. Evolving Social Media •Build Profile • Find People to Follow • Make interesting and relevant Tweets • Link back to your website where possible 38 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 39. Evolving Social Media 39 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 40. Evolving Social Media Vine MakeVideos – Share Videos 6 seconds long Post to Vine and share 40 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 41. Evolving Social Media 41 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 42. Evolving Social Media 42 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 43. Evolving Social Media Instagram •Started out as an iPhone app • Added a vintage/polaroid feel to iPhone pictures • Bought by Facebook • Is now another social media “phenomenon” 43 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 44. Evolving Social Media Instagram TakePictures – Share Pictures Make Videos – Share Videos 15 seconds long 44 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 45. Evolving Social Media 45 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 46. Evolving Social Media 46 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 47. Evolving Social Media 47 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 48. Evolving Social Media 48 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 49. Evolving Social Media 49 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 50. Evolving Social Media 2nd mostsearched site on the internet 50 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 51. Evolving Social Media 4bn videoswatched every day 51 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 52. Evolving Social Media 60hours of new content uploaded every minute 52 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 53. Evolving Social Media YouTubeclips now incorporated in Google Search results 53 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 54. Evolving Social Media 54 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 55. Evolving Social Media 55 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 56. Evolving Social Media Your Video 56 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 57. Evolving Social Media Your Video 57 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 58. Evolving Social Media •Look for an angle • Look for the competition • Get a feel for YouTube • Think how else it could be used 58 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 59. Evolving Social Media Voucherdeals 59 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 60. Evolving Social Media 60 EnterpriseOnline Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 61. Evolving Social Media • • • • • • • • • • EffectiveWebsite Search Engine Optimisation Pay per Click Blogging Mobile friendly websites Email Marketing Viral Marketing Location based marketing Smartphone apps Article Marketing 61 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 62. Evolving Social Media Wantsome help with – o o o o o o o o Your website Search Engine Optimisation Pay per Click Social Media Blogging Video Marketing Email marketing ……… in fact anything to do with your on-line marketing 62 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 63. Evolving Social Media Findme www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter Linkedin @andypoulton AndyPoulton Phone me 01793 23 80 20 07966 54 71 46 63 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >