The document discusses the significance of social media and online marketing in generating leads and driving sales, highlighting the increasing budgets for various marketing channels in 2010. It emphasizes the role of popular platforms such as Facebook, Twitter, and LinkedIn in connecting with target audiences, along with strategies for effective online presence and customer engagement. Additionally, it shares a testimonial from a client who successfully leveraged social media training to reach new customers and improve market penetration.

1. Alan Johnston Social Media and Online Marketing

2. Does Social Media bring $ ?? Top websites: 1Facebook 2Youtube 3 Blogger.com 4Wikkipedia 5Twitter 6 Linkedin Google, Baidu,MSM, Yahoo are Search Engines

3. What are companies spending on in 2010? What do you see as the emerging channels for lead generation in 2010 and beyond? (select all that apply) Mobile channels 161 34% Social media 345 74% Virtual events 184 39% Other, 45 10% Results of a Unisfair survey January 2010

4. 2011 Marketing budget Web site: 69%increasing, 1% decreasing, E-mail campaigns: 63% increasing, 5% decreasing Physical conferences and trade shows: 40% increasing, 44% decreasing Online advertising: 38% increasing, 19% decreasing

5. 2011 Marketing Budget Paid Web search: 33% increasing, 17% decreasing Virtual business events: 25% increasing, 11% decreasing Direct mail: 17% increasing, 32% decreasing Radio and TV advertising: 3% increasing, 28%decreasing

6. What is Social Networking ? Tell your friends People believe people More educated public. Advertising is having to get smarter Viral capabilities Bloggers hold Sway Social Media…. the new SEO Top Social Networking sites :

7. Facebook 750 million users (500 Mill 2010) Targeted market Groups and pages Create events Pages Indexed by google

8. LINKEDIN Used by top Recruiters More professional Links to all other sites Companies page Groups and events Floating very soon!!

9. Twitter More of a sharing site Grew really fast Simple message 140 Characters Develop a targeted following

10. Foursquare New kid on block Geo-spatial technology Growing as fast as Twitter ‘ Must use’ for Hospitality Mayors hold sway What are they saying about you?

11. What can you do? Grow your friends list on all these sites ethically Keep your profile wall clean Profile photo paramount Black hat Vs. White hat Start Groups and page Targeting your group/page Create events Above all be ‘real’ don’t spam All free costs time!

12. Blogs and Press releases Main difference is style Many free sites Ezine.com Technorati Prweb.com Word press.com Blogger Write well and be real and impart info Journalists scour the web for stories ‘ Heading-centric’ take tips from Magazines

13. Videos Learning styles; Visual/Audio/Kinesthetic/Tactile Video appeals to Visual Awesome search engine People are searching for ‘real’ companies info Can be inexpensive Indexed by Google

14. Bookmarking SM Marketers greatest secret Bookmarking sites are just megaphones for blog links Online Audience 70 million at anyone time Digg.com stumbleupon, reditt, Add this Only wire Ping.fm Social oomph Pinging sites (pingoat.net)

15. Does it all work? 'I had been thinking about setting up some online marketing for my company for quite sometime but kept procrastinating because I had this mental block regarding going through the whole learning curve. Then I ran into Alan. I hired him for some personal training on Facebook and a few other networking sites, and before I knew it, I was up and running. It was easy, simple and inexpensive. Now after 6 months, I have gained direct access to more than 4,500 new customers, most of who fit my precise target market (well-to-do Thai students). This allows me to reach them directly, without interference from teachers, school administrators, or even parents. I have increased my market penetration into a new market segment that is not accessible to me via the old traditional marketing approach. and its ALL new business at that! Next was the Contact Bangkok website which allows me to reach my Thai customers through their "farang" connection. It has taken very little input or management on my part, but I have had tangible ($$) results since." Rene G. Bourgeois CMA, MCR New World Education Company Limited 18th Floor ,Sathornthani Building II, North Sathorn Rd., Bangkok 10500 Phone: (66)2-238-1752, Fax: (66)2-238-1753, Thai Mobile: (66)89-036-4908 Canadian Mobile: (1) 604-786-5048, e-mail: [email_address] http:// www.gostudycanada.net / Facebook : [email_address]

16. Time Investment Vs ROI 5 Hours a day for two years/or: Pay a marketer approx. 40K-100k THB per/ Month (GBP1-2,000) for Min six months, a web design agency £1,500 for three months, plus 500 pounds for a fancy website with no keywords! OR: Learn for yourself with us and see return within two weeks on average.

17. Netmedia Success buybestcarthailand.com netmediathailand.com carsalesthailand.com expatjobsthailand.com internetmarketingbangkok.com mypregnancyandbabythailand.com onlinemarketingthailand.com parentdirectorythailand.com socialmediamarketingbangkok.com

18. Netmedia Websites socialmediamarketingthailand.com digitalmarketingbangkok.com studyandworkusa.com thailandassetmanagement.com thailandinsurancegenie.com thaisecondhandcars.com e-mailmarketinguk.com cheapesttravelinginsurance.com (currently 10,000 per/month unique)

19. Netmedia Websites accidentinsurancethailand.com financialadvisorthailand.com financialplanningandinvestmentz.com handbagsthailand.com homeinsurancethailand.com internetmediathailand.com mybabythailand.com newbornthailand.com

20. Netmedia Websites thailandcosmeticsurgeons.com thailandinsuranceguru.com thaivisatoamerica.com usedcarsalesthailand.com Jobsfromhomeonline.co.uk rubyjohnston.com

21. Netmediauk Limited Training UK companies on site to harness the Internet to find new sales and engage their client base effectively by : Basic domain name searches and keyword relevance (google keyword tool) Purchasing your domain Hosting account and basic website set up

22. Netmediauk Ltd services Blogging skills and writing. Keyword and title placement Search engines Images and files Creating videos on Youtube Vimeo etc and placing on your website and Social media

23. Netmediauk Ltd services Social media and exposing your blogs Adding links to your services in the blog and seductive NLP Facebook pages, groups, Twitter and Linkedin Adding your blogs to other sites and directory submissions

24. Netmediauk Limited services Book marking and pinging e-mail marketing without a list Affiliations

25. My Contacts Alan Johnston Director Netmediauk Ltd 94/15 Soi Sene-Nikom 1 Phahonyothin Road Chankrasem Chatujak Bangkok Thailand 10900Tel/fax : (66) 02-941 5225 Thailand Netmediauk Limited Commerce park Campbeltown Road Birkenhead Wirral UK CH41 9HP Tel UK 0151 559 8573 07963918702 Facebook.com/netmediaukLimited Twitter.com/netmediaonline [email_address]