This document discusses guerrilla marketing strategies in the context of social media. It defines guerrilla marketing as creating unique, engaging concepts that generate buzz and go viral with low budgets. Key aspects of guerrilla campaigns include being unexpected, drastic, humorous, and temporary. With social media, small businesses can now achieve word-of-mouth and buzz formerly reserved for large brands. The document provides tips for developing a guerrilla marketing strategy, such as analyzing customer data and monitoring social media to identify opportunities. It emphasizes creating campaigns that are worthy of sharing on social platforms.

1. Guerrilla Marketing meets Social Media

2. “Our mission is to unlock
your online business potential.”

3. Guerrilla Marketing
Guerrilla Marketing
“Create a unique, engaging and thought-provoking
“Create a unique, engaging and thought-provoking
concept to generate buzz and turn viral.”
concept to generate buzz and turn viral.”

4. Objectives
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Increase brand awareness?
Promote a new product or service?
Emphasize product features?
Communicate unique benefits?
Increase traffic, sales, subscriptions?
Showing you’re better than your competitors?

6. Advantages of Guerrilla Marketing

7. 6 characteristics that every guerrilla campaign has
to fulfil

8. Completely unexpected
Raise attention with unusual situations & messages
› Catch the interest of people.
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Put usual objects in unusual places.
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Beware of negative reactions. Set up crisis communication
scenario’s before launching your campaign.
Prepare your campaign with segmentation and proper
profiling of target audience.

12. Drastic
Drasticity enables you to reach large number of message
receivers without massive marketing budgets.
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Shock, amaze (maybe even cross the line).
High degree of Attention and Interest.
“It catches us off guard and causes an emotional response:
laughter, shock or sadness are great sellers.”

16. http://www.youtube.com/watch?v=1BCA8dQfGi0

18. Humorous
Raise attention with unusual situations & messages
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Diminishes barrier between sender & receiver.
Will help take your campaign viral.

22. http://www.youtube.com/watch?v=lAl28d6tbko

23. One-shot campaign
The campaign should last only a limited period of time
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Strictly limited period of time.
Try to be actual!
The concept should not be used again on the same market.
“The campaign can last several months but once the visitors
watch it, it never appears on his/her screen again.”

25. Cheap
Low cost is primary factor for Guerrilla Marketing
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Low cost compared to target group impact (internet, social media).
Cost depends on type of campaign and targetted segments.

27. Goodwill and customer benefit
Build trust and self-satisfaction
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Give people a reason to smile, entertain.
Give something for free.
“A guerrilla marketing campaign should always give the target
audience something that will make them feel richer or satisfied.”

30. With social media,,
With social media
Guerrilla Marketing is now
Guerrilla Marketing is now
more powerful than ever.
more powerful than ever.

31. Social media
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Small businesses can get WOM & buzz with a small(er) budget.
Guerrilla marketing is no longer reserved for large brands only.
Fast, flexible, easy to measure, monitor and adapt.
A small creative campaign can become global news, overnight.
But you need to create campaigns that are worthy to be shared.

32. Social media

33. Social media
Greenpeace impersonates
Shell to protest arctic drilling.

34. Social media

35. Now it’s your turn.
Now it’s your turn.

36. Build your own Guerrilla Marketing strategy
Before brainstorming you should ask the following questions:
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What’s the purpose of the marketing?
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Who are you targetting?
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What’s your budget?
How will you achieve this purpose: what’s your competitive
advantage
Which marketing weapons will you use?
What’s the identity of your business: what is your company known
for and what people will remember you by?

37. Build your own Guerrilla Marketing strategy
1. Deep-dive into your CRM
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Get demographic, gender and sales patterns and trends.
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To develop a fact-based and bang on target campaign.
2. Signals on Social Media platforms
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Monitor your social media platforms.
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Which products and services to market, which to drop, which
deserve a facelift.

38. Build your own Guerrilla Marketing strategy
3. Analyse Google Analytics
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Free, fast, customizable dashboards.
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A goldmine of digital information.
4. Online Survey Questionnaires
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Understand the opinions of your customers and influencers, and
how successful your previous campaigns were.

39. Build your own Guerrilla Marketing strategy
5. PR & News Tracking Alerts
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Learn about your competition’s developments
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Keep abreast of sector news announcements
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Corporate and product launches
 what are the current gaps in the market, market perceptions?
 provide an incentive to create news-jacking, publicity stunts, and
guerrilla strategies which close the attention in your favour.

40. Build your own Guerrilla Marketing strategy
6. Setup up crisis communication scenario’s
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Be prepared (24/7)
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Be fast
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Be honest
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Be human

43. http://www.youtube.com/watch?v=tIwH7ptHCWc

44. Questions?

45. The
thanks you!
www.invisiblepuppy.com
@Invisible_Puppy
info@invisiblepuppy.com
Questions for the speaker Mathieu Lanssens? @MatHLa