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Guerrilla Marketing meets Social Media
This document discusses guerrilla marketing strategies in the context of social media. It defines guerrilla marketing as creating unique, engaging concepts that generate buzz and go viral with low budgets. Key aspects of guerrilla campaigns include being unexpected, drastic, humorous, and temporary. With social media, small businesses can now achieve word-of-mouth and buzz formerly reserved for large brands. The document provides tips for developing a guerrilla marketing strategy, such as analyzing customer data and monitoring social media to identify opportunities. It emphasizes creating campaigns that are worthy of sharing on social platforms.
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Guerrilla Marketing meets Social Media
- 1. Guerrilla Marketing meetsSocial Media
- 2. “Our mission isto unlock your online business potential.”
- 3. Guerrilla Marketing Guerrilla Marketing “Createa unique, engaging and thought-provoking “Create a unique, engaging and thought-provoking concept to generate buzz and turn viral.” concept to generate buzz and turn viral.”
- 4. Objectives › › › › › › Increase brand awareness? Promotea new product or service? Emphasize product features? Communicate unique benefits? Increase traffic, sales, subscriptions? Showing you’re better than your competitors?
- 6. Advantages of GuerrillaMarketing
- 7. 6 characteristics thatevery guerrilla campaign has to fulfil
- 8. Completely unexpected Raise attentionwith unusual situations & messages › Catch the interest of people. › › Put usual objects in unusual places. › Beware of negative reactions. Set up crisis communication scenario’s before launching your campaign. Prepare your campaign with segmentation and proper profiling of target audience.
- 12. Drastic Drasticity enables youto reach large number of message receivers without massive marketing budgets. › › Shock, amaze (maybe even cross the line). High degree of Attention and Interest. “It catches us off guard and causes an emotional response: laughter, shock or sadness are great sellers.”
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- 18. Humorous Raise attention withunusual situations & messages › › Diminishes barrier between sender & receiver. Will help take your campaign viral.
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- 23. One-shot campaign The campaignshould last only a limited period of time › › › Strictly limited period of time. Try to be actual! The concept should not be used again on the same market. “The campaign can last several months but once the visitors watch it, it never appears on his/her screen again.”
- 25. Cheap Low cost isprimary factor for Guerrilla Marketing › › Low cost compared to target group impact (internet, social media). Cost depends on type of campaign and targetted segments.
- 27. Goodwill and customerbenefit Build trust and self-satisfaction › › Give people a reason to smile, entertain. Give something for free. “A guerrilla marketing campaign should always give the target audience something that will make them feel richer or satisfied.”
- 30. With social media,, Withsocial media Guerrilla Marketing is now Guerrilla Marketing is now more powerful than ever. more powerful than ever.
- 31. Social media › › › › › Small businessescan get WOM & buzz with a small(er) budget. Guerrilla marketing is no longer reserved for large brands only. Fast, flexible, easy to measure, monitor and adapt. A small creative campaign can become global news, overnight. But you need to create campaigns that are worthy to be shared.
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- 33. Social media Greenpeace impersonates Shellto protest arctic drilling.
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- 35. Now it’s yourturn. Now it’s your turn.
- 36. Build your ownGuerrilla Marketing strategy Before brainstorming you should ask the following questions: › › What’s the purpose of the marketing? › › › Who are you targetting? › What’s your budget? How will you achieve this purpose: what’s your competitive advantage Which marketing weapons will you use? What’s the identity of your business: what is your company known for and what people will remember you by?
- 37. Build your ownGuerrilla Marketing strategy 1. Deep-dive into your CRM › Get demographic, gender and sales patterns and trends. › To develop a fact-based and bang on target campaign. 2. Signals on Social Media platforms › Monitor your social media platforms. › Which products and services to market, which to drop, which deserve a facelift.
- 38. Build your ownGuerrilla Marketing strategy 3. Analyse Google Analytics › Free, fast, customizable dashboards. › A goldmine of digital information. 4. Online Survey Questionnaires › Understand the opinions of your customers and influencers, and how successful your previous campaigns were.
- 39. Build your ownGuerrilla Marketing strategy 5. PR & News Tracking Alerts › Learn about your competition’s developments › Keep abreast of sector news announcements › Corporate and product launches what are the current gaps in the market, market perceptions? provide an incentive to create news-jacking, publicity stunts, and guerrilla strategies which close the attention in your favour.
- 40. Build your ownGuerrilla Marketing strategy 6. Setup up crisis communication scenario’s › Be prepared (24/7) › Be fast › Be honest › Be human
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- 45. The thanks you! www.invisiblepuppy.com @Invisible_Puppy info@invisiblepuppy.com Questions forthe speaker Mathieu Lanssens? @MatHLa
Editor's Notes
- #6 Hi welcome, I’m mathieu Invisible Puppy ? We are a digital strategy & marketing agency adn we help you to unlock and
- #14 Anti drugs campaign
- #17 Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction.
- #18 Nestlé announced they will stop using oil from companies destroying rainforest.
- #23 oorbijgangers gevraagd om te raden hoe lang het zou duren voordat het ijs rond het laatst blikje gesmolten zou zijn. Dit antwoord konden ze via Twitter laten weten met de hashtag #MeltingMachine en kans maken op een gratis 6-pack.
- #38 1. pull out demographic, gender, sales patterns and trends which can be developed into an exciting guerilla marketing campaign that is fact-based and bang on target 2. Chances are that these days most of your customers and market champions chatter about your brand and its reputation on social media - See more at: http://www.creativeguerrillamarketing.com/guerrilla-marketing/5-tools-tap-profitable-guerrilla-marketing-ideas/#sthash.WgvfOr9C.dpuf
- #39 1. pull out demographic, gender, sales patterns and trends which can be developed into an exciting guerilla marketing campaign that is fact-based and bang on target 2. Chances are that these days most of your customers and market champions chatter about your brand and its reputation on social media - See more at: http://www.creativeguerrillamarketing.com/guerrilla-marketing/5-tools-tap-profitable-guerrilla-marketing-ideas/#sthash.WgvfOr9C.dpuf
- #40 1. pull out demographic, gender, sales patterns and trends which can be developed into an exciting guerilla marketing campaign that is fact-based and bang on target 2. Chances are that these days most of your customers and market champions chatter about your brand and its reputation on social media - See more at: http://www.creativeguerrillamarketing.com/guerrilla-marketing/5-tools-tap-profitable-guerrilla-marketing-ideas/#sthash.WgvfOr9C.dpuf
- #41 1. pull out demographic, gender, sales patterns and trends which can be developed into an exciting guerilla marketing campaign that is fact-based and bang on target 2. Chances are that these days most of your customers and market champions chatter about your brand and its reputation on social media - See more at: http://www.creativeguerrillamarketing.com/guerrilla-marketing/5-tools-tap-profitable-guerrilla-marketing-ideas/#sthash.WgvfOr9C.dpuf
- #42 their consumers who share stories about their products. But they have to be able to create ad campaigns worthy enough to be shared.
- #43 their consumers who share stories about their products. But they have to be able to create ad campaigns worthy enough to be shared.
- #45 oorbijgangers gevraagd om te raden hoe lang het zou duren voordat het ijs rond het laatst blikje gesmolten zou zijn. Dit antwoord konden ze via Twitter laten weten met de hashtag #MeltingMachine en kans maken op een gratis 6-pack.