How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
IF YOUR AGENCY WERE AN ANIMAL...HOW INBOUND AGENCIES FIT INTO THE MARKETING S...HubSpot
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
Step-by-step guides for building successful business from basic idea creation, business mastery, avoid startup pitfall up to build successful system for your business
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
IF YOUR AGENCY WERE AN ANIMAL...HOW INBOUND AGENCIES FIT INTO THE MARKETING S...HubSpot
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
Step-by-step guides for building successful business from basic idea creation, business mastery, avoid startup pitfall up to build successful system for your business
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
Join Tanya Reece as she provides us with an easy checklist to make 2018 the best year yet by ensuring your data is optimized, your inventory value is spot on, and your system is running to its optimal potential. Learn how Millennium’s team goals, monitoring station, and individual employee goals capabilities will increase staff involvement and give staff the information they need to stay on track in the New Year.
DELIVERING DIAMOND RESULTS -- THE PROCESS BEHIND HOW SQUARE 2 MARKETING RETAI...HubSpot
Ever wonder to yourself, “how do the best HubSpot Partners manage the engagements for their accounts?” In this session, Mike Lieberman, Chief Marketing Scientist of Square 2 Marketing (HubSpot’s first Diamond Partner) will pull back the curtain and show how his team delivers shocking inbound marketing results for their largest clients. He’ll walk attendees through how they staff their $10,000+ per month engagements, the tools they use in addition to HubSpot, and how their team measure results and compensate the team. Bonus Offer: Square 2 Marketing will invite one agency owner, selected from the attendees in the session, to spend a week with them in their Philadelphia office, immersed in their culture and operation.
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
Nội dung buổi talkshow "Enter The Marketing World: Client or Agency?" ngày 8.10 tại Én Tea House, với sự chia sẻ của 2 diễn giả: chị Trân Châu (Director of Client Services - Dentsu Vietnam) và anh Thanh Hải (Brand Manager - Vinamilk)
Unique challenges and opportunities for female entrepreneurs (female founders and female leaders) and an explanation of the services offered by Women Strategy.
To develop your company healthily, You need an internal cultureBianca Gângă
To ensure your company’s environment is anything but toxic, you need to lay down a stable foundation with healthy principles. How do you do it? Simply. By creating a company culture.
Read the entire article written by Oves Enterprise's CEO at https://ovesenterprise.com/blog/develop-a-healthy-company-culture/
BIG CLIENT IDEAS AND HOW TO MAKE THEM HAPPEN [INBOUND 2014]HubSpot
After a number of successful creative campaigns as an SEO consultant, Mark founded the creative team at Distilled, and has since grown it into a ten-person strong team of developers, animators, data scientists and graphic designers in less than two years. In his presentation, Mark will share with you the lessons he’s learned along the way. The session will cover the value of big ideas, how to know if your idea’s a winner, and how to discover and pitch ideas. He’ll also cover the skills and the team you need to bring your ideas to life.
THE AGENCY BOOK: FROM IDEA TO PUBLISHED IN 6 MONTHSHubSpot
Agencies win new business based on awareness, expertise, creativity and credibility. Few agency programs can deliver all of these better than an agency’s own book. Think this it’s hard to do? It isn’t and every savvy agency should have a book in the pipeline. Peter Levitan, is the author of two books including, The Levitan Pitch. Buy This Book. Win more Pitches. He will show you how to select a strategic business-building subject, write and design the book, publication options and how to use inbound marketing to sell your own eBook, paperback and audio book. From start to finish in 6 months.
Join Tanya Reece as she provides us with an easy checklist to make 2018 the best year yet by ensuring your data is optimized, your inventory value is spot on, and your system is running to its optimal potential. Learn how Millennium’s team goals, monitoring station, and individual employee goals capabilities will increase staff involvement and give staff the information they need to stay on track in the New Year.
DELIVERING DIAMOND RESULTS -- THE PROCESS BEHIND HOW SQUARE 2 MARKETING RETAI...HubSpot
Ever wonder to yourself, “how do the best HubSpot Partners manage the engagements for their accounts?” In this session, Mike Lieberman, Chief Marketing Scientist of Square 2 Marketing (HubSpot’s first Diamond Partner) will pull back the curtain and show how his team delivers shocking inbound marketing results for their largest clients. He’ll walk attendees through how they staff their $10,000+ per month engagements, the tools they use in addition to HubSpot, and how their team measure results and compensate the team. Bonus Offer: Square 2 Marketing will invite one agency owner, selected from the attendees in the session, to spend a week with them in their Philadelphia office, immersed in their culture and operation.
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
Nội dung buổi talkshow "Enter The Marketing World: Client or Agency?" ngày 8.10 tại Én Tea House, với sự chia sẻ của 2 diễn giả: chị Trân Châu (Director of Client Services - Dentsu Vietnam) và anh Thanh Hải (Brand Manager - Vinamilk)
Unique challenges and opportunities for female entrepreneurs (female founders and female leaders) and an explanation of the services offered by Women Strategy.
To develop your company healthily, You need an internal cultureBianca Gângă
To ensure your company’s environment is anything but toxic, you need to lay down a stable foundation with healthy principles. How do you do it? Simply. By creating a company culture.
Read the entire article written by Oves Enterprise's CEO at https://ovesenterprise.com/blog/develop-a-healthy-company-culture/
BIG CLIENT IDEAS AND HOW TO MAKE THEM HAPPEN [INBOUND 2014]HubSpot
After a number of successful creative campaigns as an SEO consultant, Mark founded the creative team at Distilled, and has since grown it into a ten-person strong team of developers, animators, data scientists and graphic designers in less than two years. In his presentation, Mark will share with you the lessons he’s learned along the way. The session will cover the value of big ideas, how to know if your idea’s a winner, and how to discover and pitch ideas. He’ll also cover the skills and the team you need to bring your ideas to life.
THE AGENCY BOOK: FROM IDEA TO PUBLISHED IN 6 MONTHSHubSpot
Agencies win new business based on awareness, expertise, creativity and credibility. Few agency programs can deliver all of these better than an agency’s own book. Think this it’s hard to do? It isn’t and every savvy agency should have a book in the pipeline. Peter Levitan, is the author of two books including, The Levitan Pitch. Buy This Book. Win more Pitches. He will show you how to select a strategic business-building subject, write and design the book, publication options and how to use inbound marketing to sell your own eBook, paperback and audio book. From start to finish in 6 months.
Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Attendees will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.
LEADS VS. TRIALS: A CASE STUDY ON WHEN YOU NEED CONTENT MARKETING AND WHEN YO...HubSpot
The join.me marketing team at LogMeIn was driving tens of thousands of trials for its instant online meeting product every day, with minimal investment in content. Attend this session to learn why they recently decided to use content marketing to shift some of the focus and funds away from "trials" and toward "leads."
WHO TO TARGET & HOW TO IMPROVE YOUR SALES FORECASTING [INBOUND 2014]HubSpot
We know from our practice that too many companies end up with inaccurate sales forecasts which is frustrating for managers and executives alike. So, how can you get reliable forecasting information? In this session, we will show you a three things you must do: 1) How to select better prospects. To do that, you need a very specific Ideal Customer Profile so your people are investing time with only the best prospects and not wasting time on prospects that can’t or won’t buy from you. We will show how to do that. 2) Slow down your proposals. Yes, we said, slow down. We will show you how working with the prospect on trial balloons, works in progress, assignments, etc. will keep them involved in the sales process and how they will help you actually design the proposal. Slowing down the proposal almost always speeds up the sales process. 3)Help salespeople ask themselves the right questions. Are they addressing an urgent need inside the prospect’s business? Is there funding available for the project? Who are the decision makers involved? What is our relationship like with this prospect? Who is our competition for this order? Are there any internal issues within the prospect’s organization that could delay your proposed project? Too often salespeople are oblivious to some of the key issues that affect their success and they end up submitting projections that are too optimistic.
3 years ago, a simple request changed Marcus Sheridan's life. A CMO (chief marketing officer) from a manufacturing company said to him, "Marcus, I believe in inbound marketing. I believe in HubSpot. But I just can't get buy-in from everyone in management and sales to help me in this process. So I need you to come out to our company and convince everyone that they want to be a part of this." That statement led to Marcus Sheridan giving what was his first Inbound Marketing Workshop, something he has done many, many times since then to organizations of all sizes. In this passionate and interactive session, Sheridan will show: 1. The steps to giving an effective workshop so that everyone is engaged, illuminated, and bought-in to the essence of inbound marketing. 2. How to use the workshop to turn everyone on the team into a content producer 3. How add workshops to your service offerings so as to lead to stronger client relations and better profits for Inbound Agencies
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
HUBSPOT MEDIA PARTNER PROGRAM [INBOUND 2014] HubSpot
Do you ever wish the trade journals in your client’s industry knew the value of inbound marketing? Or that local news sites would run meaningful campaigns that combined inbound best practices and native advertising instead of just banner ads and pop ups? You would have a reliable traffic source. Lead quality would go up. Clients would be happier, faster. Attend this session to witness the launch of HubSpot’s Media Partner program. Melanie Collins, Sales Director for HubSpot’s Media Partner Program, and Peter Caputa, VP Sales at HubSpot, will explain how HubSpot’s Media Partners use inbound how HubSpot Agency Partners can leverage these pre-existing relationships with Media Partners to drive client results faster.
Learn actionable tactics to boost your conversion rates and get more ROI out of existing marketing efforts. Includes checklists for optimized call-to-action buttons, landing page essential elements, templates for requesting client testimonials, and more!
Presented at Interactivity Digital (#ID2013) in South Beach, FL on May 15, 2013.
A physical address is a strategic asset in local searchMiShop.local Ltd
Different ways to leverage a physical address in local search.
Brands with a physical high-street presence have a strategic advantage in local search over brands that do not.
This presentation talks about different types of local presence scenarios and how to leverage them in search, including: concession brands, service area businesses and conventional retail premises.
WINNING THROUGH DIFFERENTIATION AND TARGETING [INBOUND 2014]HubSpot
Pricing your agencies services is part science, part philosophy. List your prices too low and your margins take a hit; too high and the competition undercuts you. Does publishing pricing of your services limit the value your agency can deliver? This session, led by HubSpot’s Partner Program VP Arjun Moorthy, will help your agency build a sustainable strategy around not only about how your services are priced, but how you position and calculate the value and ROI of your work in marketing collateral and the sale process.
Best-selling author and award-winning speaker Mike Paton has helped thousands of entrepreneurs "GET A GRIP" on their businesses. He'll share a complete system -full of simple concepts and practical, actionable tools - that will help you and your team clarify, simplify and achieve your company's vision. No theories, no abstract concepts, no management fads - just a set of useful tools and disciplines that have helped thousands of entrepreneurs improve their businesses and their lives.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
How to Measure the Real Success of Content Marketing - BrightonSEO 2015 Impactana
Most marketers look at Buzz signals like Facebook Shares, Tweets or Google+ every time they measure the success of a content marketing campaign.
But there’s more to content marketing success than that. Buzz doesn’t say much about user engagement. To measure the long-term effects of content, marketers need to look at different metrics. We call that “Impact.” It includes downloads, backlinks, and comments.
FIXING LUNCH: RE-SOLVING A BIG PROBLEM [INBOUND 2014]HubSpot
Ever heard the phrase the "unknown knowns", or "the knowledge that doesn't know itself"? Sometimes, the very way we see a problem can be an obstacle to its solution. Come hear about an example: why school lunches are so bad, and what can be done about it if you ask some different questions. Like, umm, why is it the school's job to serve lunch, anyway? Emily Green leads a fast-growing venture-backed startup taking lunches off the plate of schools with a creative, 21st-century business model. Turns out (spoiler alert) that if you don't assume the school has to do it -- you can make everyone happy. This TEDx Northeastern talk is a fast, fun look at more thoughtful problem-solving for a very worthy problem: feeding kids.
GO BEYOND: STARE YOUR FEAR IN THE FACE AND BOLDLY GO FOR IT! [INBOUND 2014]HubSpot
Is fear holding you back from striving for your potential and living your life more fully? By sharing her terrifying yet exhilarating experience ziplining high above a downtown city block, Glenda demonstrates how to face your fear head on and going beyond to live a more fulfilling life. The goal is not to get you on a zipline (unless that's you're dying-to-but terrified-of thing), but rather that the next time you are wavering on the edge of an opportunity, you boldly go for it!
People make for lousy managers - with few exceptions. This is not a depressing message; it's incredibly liberating and the door to an enormous competitive advantage. That's right, sucking at something creates huge opportunities. Learn about Relentless Simplicity, the Power of No, the Village Baker and the era of the Small Big Brand.
RAISING MARGINS THROUGH VALUE BASED PRICING [INBOUND 2014]HubSpot
Pricing your agencies services is part science, part philosophy. List your prices too low and your margins take a hit; too high and the competition undercuts you. Does publishing pricing of your services limit the value your agency can deliver? This session, led by HubSpot’s Partner Program VP Arjun Moorthy, will help your agency build a sustainable strategy around not only about how your services are priced, but how you position and calculate the value and ROI of your work in marketing collateral and the sale process.
Practical, actionable tips to execute PR, branding and positioning in unison to grow your startup or small business. Focused on teams with limited resources. Given at Hubspot's INBOUND 2016 in Boston.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Our marketing programs help CPG companies bring out the best in their in-house marketing teams. We assessing marketing capability and conduct program that works for those objectives .
Marketing Fundamental - Rio Raditya .pdfRio Raditya
Recently I was invited as the instructor for Mastering Marketing Program at Qubisa. I share the basic theory, the fundamental of marketing to the audiences.
Elephants, Deer & Rabbits - Choosing the right customer for your productsJeremy Horn
Slides Andy Wadhwa recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Many product teams make the mistake of trying to serve too many different customer segments particularly early on in the product's existence. As a result, they struggle to deliver on the features and functionality to keep all customers happy. In this talk, we explore why successful product managers need to clearly define what target customers their products will serve and how they can lead their teams to stay focused on meeting the needs of these customers.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Selfast understands your business.nowpptxSimon William
Marketing
Our level of operation is tailored to our clients’ requirements. For some we act as support to the marketing function, whereas for others we assume responsibility for all elements of the marketing mix and are heavily involved in general management decisions such as long-term business strategy, pricing, product development direction and, in some cases, profit and loss responsibility.
Selfast pro is an experimental marketing firm specializing in unique consumer engagements that build brand awareness ,drive sales and create brand loyalty .We connect people and brands in meaningful ways by creating ideas people like and share. Don’t walk alone. Get into business with the right partner.
Regards
Simon William
selfastpro@gmail.com
Dear Sir
Selfast pro is an experimental marketing firm specializing in unique consumer engagements that build brand awareness ,drive sales and create brand loyalty .We connect people and brands in meaningful ways by creating ideas people like and share.
Regards
Simon William
selfast@gmail.com
If you own or manage the marketing for a Restaurant or Food Service Business, this is a presentation you cannot afford to miss.
Discover the biggest Restaurant Marketing Mistakes being made, and how you can avoid them.
*drumroll please* It's our brand-spanking new Associate Guide! Whether you're in the Daymonverse, you're thinking about joining, or your in our orbit, we hope this guide will give you a 360-degree view of our company, our services, and most importantly, our people! http://www.daymon.com
Similar to IF YOU WERE AN ANIMAL...[INBOUND 2014] (20)
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
12. 1 Inbound Marketing Agency – Lean and Mean!
2 Specialty focus: industry, discipline, location
3 Creative is often outsourced, strategy insourced
4 We work alone – keep clients to ourselves on retainer
5 Growing, highly competitive sector, $1-10m revenues
#INBOUND14
How to Be a Tiger
13. “We're 10 minutes outside of NYC and
it seems like weekly we meet with big
prospects and we go up against some
of the biggest traditional agencies in
the country for new business.
I don't fear those agencies...
I think they fear us.”
- Jason Diller, The DSM Group
#INBOUND14
14. U.S. agency revenue
increased 3.7% to
$39.1 billion in 2013
- AdAge
#INBOUND14
15. #INBOUND14
How to Be a Lion
1 “Boutique” agency – do 1 or 2 things VERY WELL
2 Emphasis on creative
3 Go-to agency for one or more Bears
4 Often work together under Bear Management
5 60-100+ employees, $20-100m revenues
16. “I believe the [large] ad agencies do a
tremendous job of creative and campaign
ideation and as a smaller agency we can't
hope to compete for that type of business.
We have had a lot of success actually
working alongside these agencies to help
them quantify the campaign itself and
how effective it was.”
- Drew Himel, The DSM Group
#INBOUND14
17. #INBOUND14
How to Be a Bear
1 Agency of Record for large brands
2 NYC, LA, Chicago, Miami, London, Paris…
3 Billions in revenues (Omnicon – $9.74b)
4 Clients come to you (or at least they used to…)
5 Lion Tamers!
18. “I have collaborated with several larger
agencies - some traditional and broad-based,
others that are very vertical in a
particular channel - and if they're open to
the idea of aligning creative product with
business results, then they'll listen.”
- Ilene Rosenthal, White Space Marketing Group
#INBOUND14
20. Over 45% want more
choice in agencies.
Source: RSW/US 2014
#INBOUND14
21. #INBOUND14
Clients are learning…
• Clarify your goals
• Evaluate several agencies
• Large or small agency?
• Craft an effective RFP
• See their work
• Seek compatible work processes
• Require references
• Compare pricing & deliverables
22. #INBOUND14
Over 50% rate
agency specialty as
very important.
Source: RSW/US 2014
23. “Agencies lose their way because they
don't know what business to say 'no' to. I
think too often in our business a scarcity
mindset exists and we say yes to crappy
work. We have found that the more
intentional we've become about the type
of work we know we can hit out of the
park, the more success we experience.”
- Tiffany Sauder, Element Three
#INBOUND14
24. It used to be marketers
sought advertising ideas.
Now they just want ideas.
Maureen Morrison, AdAge
#INBOUND14
27. #INBOUND14
Get your client service act together
þ Know when to look it up; know when to
make it up
þ What happens when I screw up?
þ Respect what it takes to do great creative
þ In a high-tech world, be low-tech
þ Be brief, be bright, be gone
29. #INBOUND14
Pitch and sell ideas, not programs
þ Workshop to Get to Know You
þ Base Retainer to Hire You
þ Pitch New Ideas Each Month
þ Get Creative With the Pitch
þ Put Time & Money Into It
þ Involve Your Sales Team
30. " Think like a Lion or at least change your stripes!
" Reach out to other Tigers and Lion Agencies
" Get your client service act together
" Pitch like a pro – or learn how
#INBOUND14
It’s up to you…