Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
Stop Marketing, Start Helping! is a personal business manifesto.
It's also a call to arms for those who are in the business of helping others. Many people get caught up in the idea of "Marketing", moving further and further away from why they started doing what they're doing. It also moves them away from what's really important - and what actually works.
Instead of trying to convince others, I argue that by helping others you become someone who others know, like, trust and will work with.
It requires a leap of faith, but it has worked for my business and for many people who have worked with me.
I'd love to hear your views on this simple, helpful idea!
Rob Abbey
www.robabbey.com
Business West held the last in their roadshow of Marketing Workshops in Bristol on the 25th October.
This event covered Affilliate, Fusion, Joint Venture and GUerrilla Marketing along with giving you advice on SOcial Media Tools to implement these strategies on a budget!
Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
What Does Your Web Presence Say About You?Susan Merlo
This session will show you how to ensure you're making the best impression possible, how to position your business as "the" leader in its industry, and how to remain "top-of-mind" with your prospects when they're ready to buy, and after the sale.
Presented at the Spring 2014 APIC Conference in Scottsdale, Arizona, to teams of executives in the wholesale distribution industry. For more information about the APIC Conference, visit http://www.APICConference.com. For more information about Susan Merlo visit http://www.SusanMerlo.com
Stop Marketing, Start Helping! is a personal business manifesto.
It's also a call to arms for those who are in the business of helping others. Many people get caught up in the idea of "Marketing", moving further and further away from why they started doing what they're doing. It also moves them away from what's really important - and what actually works.
Instead of trying to convince others, I argue that by helping others you become someone who others know, like, trust and will work with.
It requires a leap of faith, but it has worked for my business and for many people who have worked with me.
I'd love to hear your views on this simple, helpful idea!
Rob Abbey
www.robabbey.com
Business West held the last in their roadshow of Marketing Workshops in Bristol on the 25th October.
This event covered Affilliate, Fusion, Joint Venture and GUerrilla Marketing along with giving you advice on SOcial Media Tools to implement these strategies on a budget!
Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
What Does Your Web Presence Say About You?Susan Merlo
This session will show you how to ensure you're making the best impression possible, how to position your business as "the" leader in its industry, and how to remain "top-of-mind" with your prospects when they're ready to buy, and after the sale.
Presented at the Spring 2014 APIC Conference in Scottsdale, Arizona, to teams of executives in the wholesale distribution industry. For more information about the APIC Conference, visit http://www.APICConference.com. For more information about Susan Merlo visit http://www.SusanMerlo.com
This presentation is geared towards professional service providers, small business owners, experts, authors and artists seeking to develop their brand, reputation and sales. The presentation outlines the path from concept to powerhouse marketer.
This presentation was prepared by John Watson of Accrue Performance Marketing Inc in Calgary, Alberta Canada in 2015.
IF YOUR AGENCY WERE AN ANIMAL...HOW INBOUND AGENCIES FIT INTO THE MARKETING S...HubSpot
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
Global Financial Solutions Asia Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Marketing ideas for 2014 for your businessSteve Mark
Marketing is key to the success of your business. Our guide features print and promotional products along with marketing tips to help you get 2014 off to a flying start.
Live Video Blog with Bill Stayart...
EXECUTIVE JOB SEARCH STUDY
Using the new Social Medias
Seeking Director Level, VP Sales/Mrkt, Natl.Regional or District Sale Mgr.
This is a comprehensive guide to TRUE branding for personal or business communications. It was presented to the Iowa Fruit & Vegetable Growers Association of Iowa on January 26th, 2017. More about TRUE Branding can be seen at www.thebrandchef.com or www.spokecom.com
Sticky Business- make what you do STICK. Referrals, Farming, ListingsKim Knapp
Learn to create and implement an effective customer centered business plan, increase sales and master successfully vetting and assembling a team who will exceed customers’ expectations. Learn tools for managing and successfully understanding different types of customers. Transition yourself from a salesperson making cold calls to a trusted professional. Past customers become advocates and raving fans. Learn repeatable building blocks for creating a referral-based business starting now. That only comes when you know what it takes to create a RAVING FAN.
Raving Fans are everywhere including social media. Master Social Media as a Real Estate Professionals and understanding the do’s and don’ts. How to use the latest social media technologies, such as Facebook, Twitter and Instagram, create an online presence vital to reaching today's hyper-connected consumers. Master successfully engaging with customers and peers. Learn the meaning of viral, sticky and how to speak the social language. Don’t get lost in the black hole of social media. Know when to play and when to walk away. Demonstrate to consumers you use the most advanced real estate technology to provide exceptional service.
Discover the importance of comprehensive seller systems. Improve the customer experience, increase business and find more balance. Learn rapport building skills and how to better understand the Seller’s needs. How to successfully set expectations, including establishing everyone’s role in the transaction. Learn the most important qualities Seller’s are looking for and the most common concerns when choosing a real estate professional today.
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage to the audience. See how a content marketing can drive sales through this presentation.
5 secrets of inbound marketing. secrets of inbound marketing, inbound marketing tips, Learn inbound marketing tips and strategies, Inbound marketing secrets from the best seo company, blogging, internet marketing,
Advertista agency is a squad of marvelous women mad about advertising.
We do our homework & research your brand, competitors and target audience.
Our creative process includes: design, copywriting & marketing campaign launch.
Our focus is set on result-driven marketing campaign execution for Facebook, Instagram, Google, LinkedIn, E-mail Marketing, Web Design and Development, Chatbots, etc.
Say Hi!
This presentation is geared towards professional service providers, small business owners, experts, authors and artists seeking to develop their brand, reputation and sales. The presentation outlines the path from concept to powerhouse marketer.
This presentation was prepared by John Watson of Accrue Performance Marketing Inc in Calgary, Alberta Canada in 2015.
IF YOUR AGENCY WERE AN ANIMAL...HOW INBOUND AGENCIES FIT INTO THE MARKETING S...HubSpot
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
Global Financial Solutions Asia Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Marketing ideas for 2014 for your businessSteve Mark
Marketing is key to the success of your business. Our guide features print and promotional products along with marketing tips to help you get 2014 off to a flying start.
Live Video Blog with Bill Stayart...
EXECUTIVE JOB SEARCH STUDY
Using the new Social Medias
Seeking Director Level, VP Sales/Mrkt, Natl.Regional or District Sale Mgr.
This is a comprehensive guide to TRUE branding for personal or business communications. It was presented to the Iowa Fruit & Vegetable Growers Association of Iowa on January 26th, 2017. More about TRUE Branding can be seen at www.thebrandchef.com or www.spokecom.com
Sticky Business- make what you do STICK. Referrals, Farming, ListingsKim Knapp
Learn to create and implement an effective customer centered business plan, increase sales and master successfully vetting and assembling a team who will exceed customers’ expectations. Learn tools for managing and successfully understanding different types of customers. Transition yourself from a salesperson making cold calls to a trusted professional. Past customers become advocates and raving fans. Learn repeatable building blocks for creating a referral-based business starting now. That only comes when you know what it takes to create a RAVING FAN.
Raving Fans are everywhere including social media. Master Social Media as a Real Estate Professionals and understanding the do’s and don’ts. How to use the latest social media technologies, such as Facebook, Twitter and Instagram, create an online presence vital to reaching today's hyper-connected consumers. Master successfully engaging with customers and peers. Learn the meaning of viral, sticky and how to speak the social language. Don’t get lost in the black hole of social media. Know when to play and when to walk away. Demonstrate to consumers you use the most advanced real estate technology to provide exceptional service.
Discover the importance of comprehensive seller systems. Improve the customer experience, increase business and find more balance. Learn rapport building skills and how to better understand the Seller’s needs. How to successfully set expectations, including establishing everyone’s role in the transaction. Learn the most important qualities Seller’s are looking for and the most common concerns when choosing a real estate professional today.
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage to the audience. See how a content marketing can drive sales through this presentation.
5 secrets of inbound marketing. secrets of inbound marketing, inbound marketing tips, Learn inbound marketing tips and strategies, Inbound marketing secrets from the best seo company, blogging, internet marketing,
Advertista agency is a squad of marvelous women mad about advertising.
We do our homework & research your brand, competitors and target audience.
Our creative process includes: design, copywriting & marketing campaign launch.
Our focus is set on result-driven marketing campaign execution for Facebook, Instagram, Google, LinkedIn, E-mail Marketing, Web Design and Development, Chatbots, etc.
Say Hi!
Where are we and where are we going with marketing for a small business? Simpley put we have come a long way in a short time and the power of the Internet is available to today's busy business owner. The tools are available and this presentation will help you plan your next step in how to use them.
Street Fight Summit 2015: The Evolution of Selling to Local BusinessesStreet Fight
Alignable CEO Eric Groves: Finding the optimal mix of acquisition strategies is both an art and a science. Groves, who led Constant Contact’s go-to-market strategies for over a decade, will share some of the key learnings from their success and some thoughts about the future.
Today’s consumers gauge who they’ll hire by more than price or proximity. Learn what purpose-driven marketing is, why it’s important to today’s consumer, and how to get in on the action with real-world examples and easy-to-implement strategies.
The new reality of marketing is that it's more than strategy, analytics and tactics. But how do we define and encapsulate marketing in the age of real-time analytics, mobile, social and viral strategies and tactics. Our information highway has become a twisting, turning toll way that will take more than a GPS to navigate.
Let's explore the new realities of marketing in this interactive session because like Dorothy and Toto, we're not in Kansas anymore.
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Recruiting in the Digital Age: A Social Media Masterclass
Guerrilla Marketing - Cheap Marketing Basics
1. The ‘Gorilla’ of
“Cheap” Marketing
Putting Guerrilla Marketing to
Work For Your Business
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
2. Is “Cheap”
Marketing
Right for You?
Every marketing strategy — cheap or not —
has BENEFITS...
Melinda A. Caughill, Partner
... and DRAWBACKS.
franchise.third-person.net
@thirdpersoninc 414-221-9810
3. The best way
to choose “cheap”
1. Understand the 8 Elements of Marketing
2. Identify Your Strengths & Weaknesses
3. Review #1 and #2 to identify your
ideal “cheap” marketing method
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
4. The 8 Elements
of Marketing
Defining the Audience
Crafting an Offer
Developing a Campaign
Writing the Message
Designing the Piece
Producing the Piece
Delivering the Piece
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
Measuring the Results
5. Identify Your
Strengths & Weaknesses
How well do you KNOW YOUR BUSINESS?
• What makes your product/service unique?
• What do your customers like about your
business and product/service?
• What does your business offer that your
competitors do not?
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
6. Identify Your
Strengths & Weaknesses
How well do you KNOW YOUR AUDIENCE?
• Location • Family
• Age • Home
• Gender • Marital Status
• Income • Interests
• Education • Employment
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
7. Identify Your
Strengths & Weaknesses
What is your MARKETING BUDGET?
• No matter what your budget is --
$5 or $500,000 -- define it.
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
8. Identify Your
Strengths & Weaknesses
Do you have TIME TO DO THE WORK?
Assess of your priorities.
• What do you do that no one else can?
• Are your unique skills critical to your
business success?
• What can you have other people do?
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
9. Identify Your
Strengths & Weaknesses
Do you have the SKILLS TO DO THE WORK?
Assess your abilities.
• What marketing elements can you
adequately accomplish?
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
10. Identify Your
Strengths & Weaknesses
Does your marketing have a DEADLINE?
Do you need to have your marketing
completed by a certain crucial date?
If so, identify your deadline.
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
11. Is Guerrilla
Marketing
Right for You?
What is it?
Unconventional marketing that relies
heavily on energy and imagination, rather
than big budgets and flashy effects.
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
12. Is Guerrilla
Marketing
Right for You?
What is it?
• unexpected
• unconventional
• targeted
• memorable
• buzz-worthy
• spreads virally
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
14. Is Guerrilla
Marketing
Right for You?
Surprise is everything.
Understand what is expected, then do the opposite.
• Unexpected placement
• Unexpected timing
• Unexpected message
Melinda A. Caughill, Partner
franchise.third-person.net
@thirdpersoninc 414-221-9810
23. Is Guerrilla
Marketing
Right for You?
•
Attracts attention
Much less expensive than
•
paying for media placements
With low quantities, you
can often produce it yourself
Melinda A. Caughill, Partner
•
franchise.third-person.net
@thirdpersoninc 414-221-9810
24. Is Guerrilla
Marketing
Right for You?
•
You must know your audience & product
Ideas must be creative & unexpected
•
Design must be of high quality
•
Distribution/set-up requires time
•
ROI can be difficult to measure
•
25. Is Guerrilla
Marketing
Right for You?
Suggestions for Use
• “Break the rules” (within reason)
• Let creativity run wild
• Don’t be timid
• Include a call to action
• Have fun!
Editor's Notes
Ground rules: \nWave if use confusing lingo\nRaise your hand any time with ?\nPlease interact\n• Not so simple as “cheap” -- is cheap right for you? \nWill you get results? Do you have the skills to pull it off?\n
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Marketing that takes consumers by surprise, popping up where and when least expected, to make an indelible impression.\nMarketing that’s ideal for small businesses that need to ensure their message is received and big companies that need a grassroots component in mass media campaigns.\n