This document provides key questions to consider when branding a startup. It asks questions about passion, expertise, competitors, customer needs, target audience, branding attributes, logo, colors, and more. It then introduces Creatives That Work, a branding and marketing agency that can help answer these questions and develop a cohesive brand strategy through research, creativity, and technology. Their services include startup branding, event branding, personal branding, and marketing communications.

1. Key Questions to Brand Your Start-up!
Joshua
Rozario
Co-­‐Founder,
Crea-ves
That
Work
www.joshuarozario.com

2. Key Questions to Ask
while Building your Startup Brand?

3. What are You and your Startup
Deeply Passionate About?

4. What are your Startups Expertise
and Key Value Proposition?

5. Who are your Competitors?

6. Why should your customers Choose
you over your competitors?

7. What ‘Attributes’ & ‘Values’ do you want
your Startup Brand to stand for?

8. Who is your Target Audience?

9. What ‘Need’ do you cater to
for your ‘Target Audience’?

10. What memorable ‘Headline or Byline’
speaks of your Startup Brand?

11. What do you want people to ‘Think-Feel-Perceive’
about your Startup Brand?

12. What Unique name will represent your
Brand Best?

13. What Colors will represent your Brand
Attributes?

14. What kind of Visual Image (Logo) will
represent your Brand Best?

15. Need Help Building your Startup Brand?
Talk to us

16. Who are we?
We are a a boutique Branding & Marketing Communication Agency
that strives to create Brands that people will Love, Remember,
Buy & Advocate. Through our magical blend of Research, Strategy,
Creativity and Technology, we help you Discover and
Unleash the true potential of your brand
Our Expertise
• Start-up Branding
• Event Branding
• Personal Branding
• Marketing Communication
• Online & Social Media Marketing
• Web Strategy, Design & Develoment

17. Why Choose Us?
We believe that if you don’t have a Strategy, any campaign can take you there,
that’s why we study your brand, the stakeholders, the competitors, the market,
your existing marketing strategy etc. and help create a singular, recognizable
identity and that is showcased across our designs and work
We at Creatives That Work Bridge
The Gap between Left Brain (Strategy)
and Right Brain (Creativity)

18. Contact us
Creatives That Work
# 111, 10th Main, 1st Floor, Nandanam Layout, Hormavu Main Road,
Kalyan Nagar PO, Bangalore-560 043, Karnataka- India
Telephone: +91 80 4145 6612 : Mobile: +91-92430 22442
Email: connect@creativesthatwork.com
www.creativesthatwork.com
crea-veswow

19. If
it
doesn't’t
Sell,
it
isn't
Crea-ve-­‐
David
Ogilvy