210110 - Guerrilla e-marketing Bristol/Gloucester/Salisbury
A seminar looking at business opportunities provided by email, SMS marketing and social networking websites.
Speaker: Andy Poulton
Redundant, seeking a career change or wish to find greater meaning to work?
There is only one way to secure your future and that is to find your Life's Work.
An evening presentation made to the Salisbury FSB on May 12th covering a variety of web marketing opportunities including Facebook, LinkedIn, Twitter and YouTube whilst touching on location based opportunities such as Google Places, FourSquare etc
Redundant, seeking a career change or wish to find greater meaning to work?
There is only one way to secure your future and that is to find your Life's Work.
An evening presentation made to the Salisbury FSB on May 12th covering a variety of web marketing opportunities including Facebook, LinkedIn, Twitter and YouTube whilst touching on location based opportunities such as Google Places, FourSquare etc
A presentation delivered during the "Wiltshire - Open for Business" event on May 11th offering business opportunities, networking, information and advice
This agency lives for 3 rules:
Creativity, Passion, Results - they are the ingredients to every piece of work we ever produce - if we don't feel it we dont do it.
If your company is not using social media, you are simply ignoring the conversation already happening online. Customers, prospects, and thought leaders are talking about your company and industry using tools like Facebook, Twitter, and other social media sites. It is critical that you monitor and engage in these conversations to manage your brand online.
Check out why people work with the Bean Group to buy a home. This slideshow Bringing People Home will show you why to work with us to sell your house or condo. Contact me at 603 290 9800 to talk about your options.Or search on my website www.bobbynh.com.
Persuabilidad para vender más seguros onlineMultiplica
Desde Multiplica nos hemos propuesto recopilar y compartir 50 ideas con sus respectivos ejemplos para interiorizar cómo conceptualizar y diseñar un site en el sector asegurador.
La revisión y lectura del informe que te ofrecemos te ayudará a revisar si tu sitio cumple con aquellas cosas que son imprescindibles para vender más seguros online.
Delivering Excellent Support Customer Experiences in MarketingDavid Loia
How to improve Customer Support operations effectiveness and the Customer Experience through tighter collaboration with other departments, chiefly Marketing (who usually own mass communications channels)
A presentation delivered during the "Wiltshire - Open for Business" event on May 11th offering business opportunities, networking, information and advice
This agency lives for 3 rules:
Creativity, Passion, Results - they are the ingredients to every piece of work we ever produce - if we don't feel it we dont do it.
If your company is not using social media, you are simply ignoring the conversation already happening online. Customers, prospects, and thought leaders are talking about your company and industry using tools like Facebook, Twitter, and other social media sites. It is critical that you monitor and engage in these conversations to manage your brand online.
Check out why people work with the Bean Group to buy a home. This slideshow Bringing People Home will show you why to work with us to sell your house or condo. Contact me at 603 290 9800 to talk about your options.Or search on my website www.bobbynh.com.
Persuabilidad para vender más seguros onlineMultiplica
Desde Multiplica nos hemos propuesto recopilar y compartir 50 ideas con sus respectivos ejemplos para interiorizar cómo conceptualizar y diseñar un site en el sector asegurador.
La revisión y lectura del informe que te ofrecemos te ayudará a revisar si tu sitio cumple con aquellas cosas que son imprescindibles para vender más seguros online.
Delivering Excellent Support Customer Experiences in MarketingDavid Loia
How to improve Customer Support operations effectiveness and the Customer Experience through tighter collaboration with other departments, chiefly Marketing (who usually own mass communications channels)
This was a 30 minute talk I did for Bartercard. It focused on opportunities for SME's to use Social Media. Stay connected: www.twitter.com/danielpriestley
Investor repellers, i 10 errori da non fare – 21 giugno 2012– Andrea Baldini, Tomaso Rodriguez, Umberto De Feo
Vi riveleremo dalle nostre esperienze personali e con un po' di humor cosa (non) fare nel preparare e presentare pitch e business plan ad investitori!
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written in which satisfied customers tell other people how much they like a business, product, service, or event.
The Competitive Edge - Inbound Marketing and Competitive AnalysisHubSpot
In this free webinar you'll learn how social media listening is the first step in an inbound marketing plan for your business and how this relates to your competitive analysis efforts for marketing.
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
How to Use Social Media for Lead GenerationHubSpot
Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company.
Selling on the Web 2008.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers. This presentation will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
Seminar presentation from HMRC Business Advice Open Day Swindon 29.03.11 'Top tips to win more business'. Seminar run by Andy Poulton of Business Link.
Presentation from Business Link's 'Boost your marketing strategy' event at Center Parcs Longleat Forest on 2nd March 2011. Dr. Jeff Kenna's (Camco) presentation looks at green energy futures and how businesses can make the most of current and up and coming opportunities.
Presentation slides from Business Link's 'Boost your marketing strategy event' at Center Parcs Longleat Forest on 2nd March 2011. Andy Poulton's (Business Link IT Adviser) presentation looks at the benefits of e-marketing and social media marketing and networking for business and how to integrate these strategies into your marketing plans.
Looking to sell your business? This presentation maybe just what you're looking for!
I'm a stakeholder... get me out of here!
This is the full presentation, which took place on 01.03.11 and Eastwood Park Training & Conference Centre, Falfield, Wotton-Under-Edge (South Gloucestershire).
Speakers included:
- Chris Brill
- Will Abbott
- Peter Mardon
- Stewart Barnes
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
1. Your Business Success is Our
Business Objective
Business Link
Customer Information Centre
08456 00 99 66
enquiry@businesslinksw.co.uk
www.businesslinksw.co.uk
1
2. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
2
3. World Wide Web – The World Wide WHY!
Vast Market Opportunity
Lots of money spent online
Online spend rising 35% annually
17% of the retail £ is spent online
3
5. World Wide Web – The World Wide WHY!
Vast Market Opportunity
Lots of money spent online
Online spend rising 35% annually
17% of the retail £ is spent online
People spend more and more time online
New ways of working
5
8. Choosing a name
• What name could you use?
Business name
Service name
Product name
• Short is good
• Think about how and where it will be used
Print
In conversation
8
9. Choosing a name – The Good
www.diy.com
www.bbc.co.uk
www.cadbury.co.uk
www.wispa.co.uk
www.formula1.com
www.tesco.co.uk
9
10. Choosing a name – The Bad
www.phones4u.co.uk
www.toys2wish4.com
www.4learning.com
www.any-domain-with-too-many-hyphens.co.uk
10
19. Design rudiment No. 3
Compelling Content
WHY?
Visitors don’t read – they scan
Visitors need to “get it” almost instantly
Visitors need to know you can meet their needs
Visitors need to know WHY they should use you
Visitors need to TOLD what to do
19
20. Grab the Attention
A – Grab their ATTENTION
I – Generate an INTEREST
D – Build the DESIRE
A – Promote the ACTION
20
21. Marketing – what we know
In 1873, John Wanamaker, father of the department store said
50% of marketing works
We don’t know which 50%
…….however, this is the traditional view in a pre-internet world!
21
22. Marketing – what we know
Everything on the internet can be measured
You just have to know how
If it can’t be measured – it’s probably not worth doing
22
28. Who are “Generation Y”?
• Baby Boomers – 1946 to 1964
• Generation X – 1965 – 1982
• Generation Y
• born after 1984
• 8m in UK alone
• Techno “savvy”
• Technology is embedded in lifestyle
28
29. Social Networks – Business Benefits
• Reach out to new audiences and markets
• Reach out to existing markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
29
30. Social Networks – Build your profile
Have a good look around and see how things work
Set up an account and build your profile
30
32. Social Networks – Build your profile
Have a good look around and see how things work
Set up an account and build your profile
Look for “friends” to invite and link with
Post to your wall
32
33. Social Networks – Build your profile - Groups
• Search for Groups
• Join some groups
• Start your own group
• Post comments on Discussion Boards
• Link back to your website
33
34. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
34
48. Video Marketing
You’ve been framed!
=
Business Opportunity
2nd most searched site on the internet
• YouTube – 1Bn videos watched………..DAILY
• Video results appearing in Google Search
48
51. Social Networks – YouTube case study
www.beadsbylili.com
North Wilts based (Chippenham)
Launched November 2005
Selling beads for jewellery on line
Working from home
Features self produced video tutorials
Videos posted to YouTube
Was a “featured video” on global YouTube home page
Video views jumped from 24,499 to 232,389 in 24 hours
Website visitors jumped from 200 / day to 3,000 per day for 3 days
51
52. Video Marketing
Your Video
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
52
54. Video Marketing
Your Video
• Prepare prepare prepare
• Prepare and learn your script
• use cue cards
•Prepare your location
• quiet and free from disturbance
• Prepare yourself
• Get filming
54
55. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
55
57. Why Email Marketing?
• Build Loyalty
• Remind former clients that you are still around
• Advise clients of full range of services
• Provide easy access to latest – news/advice/offers
57
61. Why Email Marketing?
• over 95% of site visitors = “Window Shoppers”
• x 6 – the cost of winning new clients
• Web users like them (over 95% have subscribed)
• 65% have made a purchasing decision
• 37% find the invaluable
61
62. Email Marketing – Key Elements to success
• Develop your database
• Existing Client Data
• Encourage Subscription through website
Offer enticement to subscribe
Exclusive deals, Top Tips, early access to information
• Subscription through other routes
62
63. Email Marketing – Key Elements to success
Quality Content
• Relevant
• Tailored
• GRAB attention
• Frequency
• Monitor, Monitor, Monitor
• Legal
63
64. Email Marketing – Measure by Measure
What can be measured
• Number of emails sent
• Number of bounces
• Number opened
• Number deleted without opening
• Action taken
64
66. Email Marketing – The Law
• Pre-existing relationship
• Opt in or Double Opt in
• Sender is clearly identified
• Unsubscribe instructions with EVERY email
• No consent = SPAM
• Anti-Spam laws apply to Individuals
andy.poulton@hotmail.com = individual
andy.poulton@businesslinksw.co.uk = corporate
66
70. Blogging – Why
• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
70
71. Blogging – When
When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
71
72. It’s really easy to set up and run a blog
1/ Sign up
2/ Choose a look
3/ Get typing
72
73. Blogging – Where
www.typepad.com
www.blogger.com
www.movabletype.com
www.wordpress.com
73
74. Agenda
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
74
82. iPhone
SMS
Twitter – Updating
140 Characters only
Web
SmartPhone
Email
Applications
82
83. Twitter – Who
Respected News Services
International companies
BBC
Cisco
CNN
IBM
Daily Telegraph
Dell
Swindon Evening Advertiser
Celebrities
Informational Services Demi Moore
Nasa Oprah
Marketing Donut Stephen Fry
Startup Donut Jonathan Ross
Britney Spears
Small Businesses
William Grant – FoxGrant
Warren Cass – Business Scene
Lindsay Smith – Team Pixie Politicians
Fiona Davies – Flame Interiors Anne Snelgrove
Anthony Lloyd – Fallowfields Hotel David Drew
Neil Ryder – If Only Jim Knight
Bryony Thomas – Clear Thought Kerry McCarthy
Consulting Parmjit Dhanda
83
88. Twitter – How
Retweeting – Going Viral on Twitter
579
912
------
1,491
1,491
30,744
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32,235
88
89. Summary
• Introduction
• Marketing – what we know
• Social Networks
• Business Networks
• Viral
• Video Marketing
• Email Marketing
• Blogging
• Twitter
89
90. Thank You
Andy Poulton
Business Link
M: 07966 547146
E: andy.poulton@businesslinksw.co.uk
Slides available from
www.businesslink.gov.uk/southwest/eventspresentations
90