The document discusses how The Brandt Group utilizes advanced online marketing strategies, including social media and syndication, to market homes to a wider audience beyond just other real estate agents. It notes that traditional methods only reach about half of potential buyers, while The Brandt Group leverages platforms like Facebook, YouTube, and LinkedIn to access over 200 million potential buyers. By syndicating listings on Google and various classified sites, it aims to provide maximum exposure and sell homes for the best price.