The document discusses guerrilla marketing as an advertising strategy that focuses on low-cost unconventional tactics to maximize results. It defines guerrilla marketing and lists nine types including ambient, viral, and street marketing. The principles and strategies of guerrilla marketing are outlined, such as utilizing social media and partnering with local businesses. Advantages include being cost-effective and allowing increased brand interaction, while disadvantages are difficulty measuring results and limited visibility.

1. PRESTIGE INSTITUTE OF MANAGEMENT
GWALIOR
Topic = Guerilla Marketing as an advertising strategy
Presented To -
Prof. Sonal Saxena
Presented By –
Anshu Dubey (14)
Naina Keswani (29)
Nandini Bansal (30)
Priyansh Shrivastava (35)

2. What is Guerilla Marketing ?
Guerrilla Marketing is an advertising strategy that
focuses on low-cost unconventional marketing tactics
that yield maximum results.
The main objective of Guerrilla Marketing is to get
maximum reach and brand engagement without causing
huge holes in the pocket.

3. Types Of Guerrilla Marketing
1. Ambient marketing
2. Ambush marketing
3. Stealth Marketing

4. 4. Viral/buzz marketing
5. Guerrilla projection advertising
6. Grassroots marketing

5. 7. Wild posting
8. Astroturfing
9. Street marketing

6. Principles of Guerrilla Marketing

7. Implementing Guerrilla Marketing Strategies
1. Utilization of social networking sites.
2. Partner with local businesses.

8. 3. Enlist member participation
4. Speak up
5. Create “free” mail boxes

9. Advantages of Guerilla Marketing
 Cost Effective
 Allowed increased interaction
 Brand recognition
 Unique and eye catching

10. Types Of Guerrilla Marketing
 Difficult to measure
 Limited visibility
 Maintaining creative age
 Subject to interpretation

11. THANK YOU