The document discusses marketing strategies for promoting an indie rock band's new music video. As the band ThunderBunsen is small, unconventional approaches are needed. The strategies proposed include placing posters and flyers in clubs, universities, and supermarkets to target the audience. Merchandise with the band's logo would also help promote recognition. Additionally, social media campaigns, hashtags, magazines, music channels, billboards, and radio coverage could spread awareness of both the video and song in a cost-effective manner for the small marketing company.
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
2. Marketing
There are many forms of marketing and advertising. The
variety of exposure is greatly dependent upon the size of the
company promoting. The size of the company in this case is
moderately small and the subject of what we are trying to
market is the music video Goodbye by ThunderBunsen. As this
is an indie/ rock band their target market is more selective
and would not usually get the same type of promotion that a
pop band would generally get. Therefore as a company trying
to promote this music video, we would have to come up with
multiple marketing strategies.
3. What are our strategies?
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Use Posters, Flyers, and place them in areas which the target audience
would see it; e.g. Clubs, supermarkets, universities, etc.
Produce a range of merchandise, which can further promote the bad by
just being used. E.g. A fan wearing a t-shirt can create exposure, for the
band as it can be seen by others who don’t know about ThunderBusen
As well as posters and merchandise, to further promote the band we could
use social media, hashtags, magazines, music channels; for example YouTube
and Vevo, billboards on the signs of buses and at bus stops and finally radio
coverage for both the band and the song. By promoting the music video it
also gives the song exposure and vice versa. However in this case social media
could play a huge part in promoting our music video. This is because it is
cheap way of getting exposure and a following of the band. Also to a small
marketing company like Blaze Studios it would be cost effective.
