3. innovative marketing guerrilla marketing
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Guerrilla marketing is an unconventional marketing strategy that uses small, low-cost tactics inspired by guerrilla warfare. It was founded in 1984 by Jay Conrad Levinson as a way to promote products and services with limited funds. Guerrilla marketing employs creative, unexpected tactics that leverage time, energy, knowledge, and imagination to maximize results through guerrilla-like hits and retreats rather than through normal advertising methods.
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1. innovative marketing cause marketing
Cause marketing involves partnerships between non-profit and for-profit organizations. There are three main forms: traditional cause-related marketing where a portion of sales goes to a cause; consumer fundraising where customers donate to a cause; and event, initiative or program sponsorship. Examples given include Visa donating $1 million to children's literacy and Johnson & Johnson donating part of children's product sales to the World Wildlife Fund. Cause marketing is defined as a corporate social responsibility strategy where a company's promotional campaign both increases profits and benefits society. Association with a non-profit is not required for cause marketing.
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Marketing
Marketing involves planning and executing the pricing, promotion, and distribution of goods and services to create exchanges between buyers and sellers. The marketing mix consists of the 4 P's: product, price, place (distribution), and promotion. Successful companies tailor their unique combination of these elements to target specific customer groups. Correctly identifying the target market is key to a company's marketing success and sales revenue.
Marketing mix (price, place, promotion, product) marketing mix business studi...
The document discusses the marketing mix, which consists of the 4 Ps: product, price, place, and promotion. It provides examples of how different companies implement various elements of the marketing mix. Specifically, it discusses:
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- How Kellogg's balances the marketing mix elements of new product development, pricing strategy, promotion, and distribution channels.
- The role of price, distribution methods, and promotion in the marketing mix.
- Manchester United's global brand positioning and use of merchandising, venues, promotional activities, and premium pricing in their marketing mix.
Sustainable marketing Principles
This document outlines 5 principles of sustainable marketing: 1) Consumer-oriented marketing which focuses on customer needs and satisfaction, 2) Customer-value marketing which provides customers the best cost, product, or service, 3) Innovative marketing which introduces new marketing ideas and approaches, 4) Sense-of-mission marketing where a company's mission has a broader social context than just products, and 5) Societal marketing which takes into account society's long term welfare such as environmental campaigns. Examples are given for each principle.
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Do The Marketing Mix (4ps) Analysis Of boost
Boost is a popular health drink launched in 1975 in India by GlaxoSmithKline. It targets children ages 8-14, especially boys. South India is a major market. Boost uses a distribution network of depots, wholesalers, and retailers like grocery stores and supermarkets to get its products to consumers. It maintains competitive pricing similar to rivals to appeal to both rural and urban customers. Promotions focus on sports and feature cricketers endorsing Boost as the source of their energy.
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Marketing mix (price, place, promotion, product) marketing mix business studi...
The document discusses the marketing mix, which consists of the 4 Ps: product, price, place, and promotion. It provides examples of how different companies implement various elements of the marketing mix. Specifically, it discusses:
- The key elements that make up an effective marketing mix for a product according to marketing theory.
- How Kellogg's balances the marketing mix elements of new product development, pricing strategy, promotion, and distribution channels.
- The role of price, distribution methods, and promotion in the marketing mix.
- Manchester United's global brand positioning and use of merchandising, venues, promotional activities, and premium pricing in their marketing mix.
Sustainable marketing Principles
This document outlines 5 principles of sustainable marketing: 1) Consumer-oriented marketing which focuses on customer needs and satisfaction, 2) Customer-value marketing which provides customers the best cost, product, or service, 3) Innovative marketing which introduces new marketing ideas and approaches, 4) Sense-of-mission marketing where a company's mission has a broader social context than just products, and 5) Societal marketing which takes into account society's long term welfare such as environmental campaigns. Examples are given for each principle.
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1a. the 4 ps of marketing
The 4 P's of Marketing refers to the four elements that make up a marketing mix - Product, Price, Place, and Promotion. All four elements are essential to the success of a marketing plan. The Product element refers to the benefits, quality, features, design, and packaging of a product. Price considers the costs to produce and market a product as well as different pricing strategies. Place is about how and where a product will be distributed and sold. Promotion covers the various ways of communicating the benefits of a product to the target market, such as advertising, public relations, and word-of-mouth marketing. An effective marketing mix balances each of the 4 P's to best reach the target market.
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The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
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The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
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Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society. It is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior customer value. Customer perceived value is determined by comparing the prospective customer's evaluation of the total benefits versus the total costs of an offering against alternative options.
Marketing mix
The 4 P's of marketing are product, place, promotion, and price. These elements work together to achieve customer satisfaction and meet organizational goals. Product refers to the tangible good or service itself and includes decisions around brand name, quality, packaging, and accessories. Place involves getting products to customers through distribution channels, market coverage, inventory management, and transportation. Promotion represents marketing communication efforts like advertising, personal selling, sales promotions, and public relations. Price is the value consumers pay and includes pricing strategy, discounts, and flexibility. Together these 4 P's form the marketing mix that companies use to influence consumer purchase decisions.
societal marketing Abheri das
1) The document discusses the societal marketing concept, which considers consumers' wants, the company's requirements, and society's long-term interests in marketing decisions. It aims to build long-term customer relationships and a positive company image.
2) Three considerations of societal marketing are deficient, pleasing, salutary, and desirable products.
3) Indian Tobacco Corporation is used as an example, with social initiatives like e-Choupal, social and farm forestry, agricultural development programs, and supporting small businesses and NGOs.
Nalli silk sarees
Nalli Silk Sarees is a 95 million dollar company founded in 1928 that sells women's clothing including sarees. It has 22 retail stores across India and plans to open 12 more. While it dominates the saree market due to its national presence, increasing growth has made management more complex. Uniform pricing across stores increased costs. Competition and a changing market with more western influences also presents challenges. The company needs to address issues like limited brand awareness, lack of promotions and discounts, and changing customer preferences to remain successful.
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The 4Ps of Bata (Marketing presentation)
The 4Ps of marketing refers to the four elements of a marketing mix - product, price, place, and promotion. The marketing mix has been defined as the set of marketing tools used by a firm to achieve its marketing objectives. Bata is a shoe company that was founded in 1894 and uses various 4P strategies. It has a large product portfolio of shoes and accessories sold at affordable prices using psychological pricing strategies. Bata has over 400 retail outlets located based on extensive market research. It promotes through seasonal sales, religious events, and celebrity endorsements.
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The study of this thesis highlights the direct importance of Sustainable Development in businesses. Sustainability presented here is concerned about the future based on three dimensions: Society, Economy and Environment. For this reason it employs the Societal Marketing Concept instead of the traditionally used Selling Concept as a marketing strategy. Selling products is not the only concern of companies anymore. They need to understand the needs of consumers and of society in order to satisfy them. It also utilizes the Corporate Social Responsibility model as one of the fundamental tools for the company to develop its business. Furthermore, this study exposes the essential meaning of Business Ethics when dealing with Sustainability. It is extremely significant for a company to practice Business Ethics otherwise it will have negative results resulting from its behavior. This thesis not only emphasizes Societal Marketing and Sustainability as two disconnected scopes; it also highlights the synergy between them. Synergy is defined as the sum of two and two equaling to five - Yes, five. This means that synergy is a method of combining different business sectors in a way that delivers unexpected results, innovation, and a competitive advantage that all companies seek. Understanding the essential need of synergy and the application with Sustainability and Societal Marketing this study forges a Sustainability Sweet Spot. This synergy between Sustainability and Societal Marketing works in real companies by achieving new products and management methods, as shown in a case study of Natura Cosmetics, a successful Brazilian Company that a leads its industry.
Ppt marketing mix
This document discusses the marketing mix and its effect on organizational performance. It begins with an outline introducing the topics of what the marketing mix is, the 4Ps (product, price, place, promotion), examples of companies that have succeeded using marketing mix, and recommended reading. Each of the 4Ps are then defined in more detail with examples. The document provides illustrations of marketing mix strategies for several famous brands such as Coca-Cola, Nestle, Starbucks, and recommends further reading on specific company marketing mixes.
Marketing Management ii unit iii sales promotion
This document discusses various sales promotion techniques and personal selling. It provides definitions of sales promotion as activities that provide extra value or incentives to stimulate immediate sales. Personal selling is defined as presenting goods and services face-to-face to convince customers to buy. Key aspects of personal selling discussed are the personal interaction, persuasion abilities of salespeople, and flexibility of their approach. The AIDAS formula is also mentioned as a framework for effective personal selling.
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In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer demands through creativity and their budget. In recent times bulk marketing in the sales process of company gain maximum benefit at the minimum cost. Therefore, the term “Guerrilla marketing” is used to describe an unusual system of promotions on a very low budget, relying on time, energy, and the imagination instead of big marketing budgets. This is nothing but to describe aggressive, unusual marketing methods generically. The paper serves to explore the uses and needs for the Guerrilla marketing approach and how they are superior and different from the traditional marketing tactics. In this paper we will describe cost cutting and bearing maximum impact on the consumer will also be highlighted. This paper also will try and understand the terminology, its literature, application to the small business and profitability.
An Introduction to Guerrilla Marketing
This document is a term paper report submitted by Anuj Gupta towards fulfilling his undergraduate degree in business administration. It discusses guerrilla marketing and includes an executive summary, research methodology, introduction, history and origin of guerrilla marketing, its principles, pros and cons, types of guerrilla marketing campaigns, comparisons to traditional marketing, examples of guerrilla campaigns, and a case study. The paper was written under the guidance of faculty member Abhilasha Singh and includes acknowledgments, table of contents, and references.
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Holistic marketing
Holistic marketing is a strategy that considers all aspects of a business, its relationships, and its place within the broader economy and society. It recognizes the interdependence between all stakeholders, including products, brands, and customers. A competitive advantage exists when a firm implements a value-creating strategy that competitors cannot duplicate. This advantage is sustainable if assets like invisible resources prevent imitation. For example, when Pizza Hut entered India, it expanded its menu from just pizza to include popular Indian dishes, beverages, and cuisines. This holistic approach helped Pizza Hut reach more customers while retaining its original customers, giving it a competitive edge.
1a. the 4 ps of marketing
The 4 P's of Marketing refers to the four elements that make up a marketing mix - Product, Price, Place, and Promotion. All four elements are essential to the success of a marketing plan. The Product element refers to the benefits, quality, features, design, and packaging of a product. Price considers the costs to produce and market a product as well as different pricing strategies. Place is about how and where a product will be distributed and sold. Promotion covers the various ways of communicating the benefits of a product to the target market, such as advertising, public relations, and word-of-mouth marketing. An effective marketing mix balances each of the 4 P's to best reach the target market.
Presentation on 4 p's
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
Holistic marketing
The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
Marketing Mix - 4Ps of Marketing and STP in Marketing
This is an introduction to essential learnings of marketing. A case study of Freebowler company is taken for better explanation.
Case study on 4 p's
The document discusses determining the marketing mix, known as the 4 P's of marketing, for a new small business enterprise. The 4 P's are product, price, place, and promotion. An example is given of manufacturing wax crayons and potential marketing strategies are identified, such as offering a variety of products at different price points and promoting through advertising in schools. However, the marketing mix still needs to be confirmed before finalizing plans and implementation. Determining the right marketing mix is important for success but also poses challenges for a new enterprise.
Holistic Marketing Era
Evolution of Marketing/ Holistic Marketing era / Relationship Marketing / Integrated Marketing / Internal Marketing/ Social responsibility Marketing/ 4Ps of Marketing/ Marketing Mix/ Communication Mix/ Product,Price,Promotion,place
Marketing mix
The document discusses the marketing mix, which refers to the set of controllable marketing tactics used by a company. The traditional marketing mix includes the 4Ps - Product, Price, Place (distribution), and Promotion. Some expand this to the 7Ps by adding People, Physical Evidence, and Process. The marketing mix involves determining the right product to meet customer needs, setting the proper price, making the product available in the right places, and promoting it effectively to potential customers. A company must consider internal and external factors that influence how it sets its marketing mix strategies.
Introduction to Societal Marketing
Societal marketing considers consumers' wants and long-term interests, the company's requirements, and society's long-run interests. It differs from social marketing which uses marketing for social issues. An example is The Body Shop, which balances consumers' satisfaction, company profits, and society's long-term interests through socially responsible decisions that enhance its brand image.
Mrktg concepts
This document outlines different concepts companies use to orient themselves in the marketplace. It discusses production, product, selling, and marketing concepts as well as more modern holistic concepts like relationship marketing, integrated marketing, internal marketing, and socially responsible marketing. The marketing concept emphasizes understanding customer needs and integrating marketing activities to satisfy customers profitably.
Concept of marketing
Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society. It is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior customer value. Customer perceived value is determined by comparing the prospective customer's evaluation of the total benefits versus the total costs of an offering against alternative options.
Marketing mix
The 4 P's of marketing are product, place, promotion, and price. These elements work together to achieve customer satisfaction and meet organizational goals. Product refers to the tangible good or service itself and includes decisions around brand name, quality, packaging, and accessories. Place involves getting products to customers through distribution channels, market coverage, inventory management, and transportation. Promotion represents marketing communication efforts like advertising, personal selling, sales promotions, and public relations. Price is the value consumers pay and includes pricing strategy, discounts, and flexibility. Together these 4 P's form the marketing mix that companies use to influence consumer purchase decisions.
societal marketing Abheri das
1) The document discusses the societal marketing concept, which considers consumers' wants, the company's requirements, and society's long-term interests in marketing decisions. It aims to build long-term customer relationships and a positive company image.
2) Three considerations of societal marketing are deficient, pleasing, salutary, and desirable products.
3) Indian Tobacco Corporation is used as an example, with social initiatives like e-Choupal, social and farm forestry, agricultural development programs, and supporting small businesses and NGOs.
Nalli silk sarees
Nalli Silk Sarees is a 95 million dollar company founded in 1928 that sells women's clothing including sarees. It has 22 retail stores across India and plans to open 12 more. While it dominates the saree market due to its national presence, increasing growth has made management more complex. Uniform pricing across stores increased costs. Competition and a changing market with more western influences also presents challenges. The company needs to address issues like limited brand awareness, lack of promotions and discounts, and changing customer preferences to remain successful.
cadbury project of TYBMS
This document discusses Cadbury's sales promotion strategy. It begins by outlining the objectives of the report, which are to study Cadbury's sales promotion strategies for children. It then provides definitions and characteristics of sales promotion techniques. Key points include that sales promotions are short-term marketing events to stimulate purchase. They involve communication of an incentive or deal along with a call to action. The document outlines pull and push promotion strategies and how they differ. It also discusses applying strategies over the product lifecycle and provides examples of common consumer and trade promotion techniques.
The 4Ps of Bata (Marketing presentation)
The 4Ps of marketing refers to the four elements of a marketing mix - product, price, place, and promotion. The marketing mix has been defined as the set of marketing tools used by a firm to achieve its marketing objectives. Bata is a shoe company that was founded in 1894 and uses various 4P strategies. It has a large product portfolio of shoes and accessories sold at affordable prices using psychological pricing strategies. Bata has over 400 retail outlets located based on extensive market research. It promotes through seasonal sales, religious events, and celebrity endorsements.
The Synergy of Sustainability and Societal Marketing
The study of this thesis highlights the direct importance of Sustainable Development in businesses. Sustainability presented here is concerned about the future based on three dimensions: Society, Economy and Environment. For this reason it employs the Societal Marketing Concept instead of the traditionally used Selling Concept as a marketing strategy. Selling products is not the only concern of companies anymore. They need to understand the needs of consumers and of society in order to satisfy them. It also utilizes the Corporate Social Responsibility model as one of the fundamental tools for the company to develop its business. Furthermore, this study exposes the essential meaning of Business Ethics when dealing with Sustainability. It is extremely significant for a company to practice Business Ethics otherwise it will have negative results resulting from its behavior. This thesis not only emphasizes Societal Marketing and Sustainability as two disconnected scopes; it also highlights the synergy between them. Synergy is defined as the sum of two and two equaling to five - Yes, five. This means that synergy is a method of combining different business sectors in a way that delivers unexpected results, innovation, and a competitive advantage that all companies seek. Understanding the essential need of synergy and the application with Sustainability and Societal Marketing this study forges a Sustainability Sweet Spot. This synergy between Sustainability and Societal Marketing works in real companies by achieving new products and management methods, as shown in a case study of Natura Cosmetics, a successful Brazilian Company that a leads its industry.
Ppt marketing mix
This document discusses the marketing mix and its effect on organizational performance. It begins with an outline introducing the topics of what the marketing mix is, the 4Ps (product, price, place, promotion), examples of companies that have succeeded using marketing mix, and recommended reading. Each of the 4Ps are then defined in more detail with examples. The document provides illustrations of marketing mix strategies for several famous brands such as Coca-Cola, Nestle, Starbucks, and recommends further reading on specific company marketing mixes.
Marketing Management ii unit iii sales promotion
This document discusses various sales promotion techniques and personal selling. It provides definitions of sales promotion as activities that provide extra value or incentives to stimulate immediate sales. Personal selling is defined as presenting goods and services face-to-face to convince customers to buy. Key aspects of personal selling discussed are the personal interaction, persuasion abilities of salespeople, and flexibility of their approach. The AIDAS formula is also mentioned as a framework for effective personal selling.
Rural marketing
This document summarizes a survey of promotion strategies used in rural retail shops. It visited three villages - Brajabiharipur, Sandhapur, and Badakera. The survey found that most rural retail shops do not employ formal promotion strategies and receive little promotional support from companies. Shops in Brajabiharipur used no promotion at all. In Sandhapur, companies used banners and wall paintings but retailers did no promotion. In Badakera, a recharge shop used banners but others did no promotion. The survey concludes the rural market is growing rapidly but retailers are not adequately promoting products.
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Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing
In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer demands through creativity and their budget. In recent times bulk marketing in the sales process of company gain maximum benefit at the minimum cost. Therefore, the term “Guerrilla marketing” is used to describe an unusual system of promotions on a very low budget, relying on time, energy, and the imagination instead of big marketing budgets. This is nothing but to describe aggressive, unusual marketing methods generically. The paper serves to explore the uses and needs for the Guerrilla marketing approach and how they are superior and different from the traditional marketing tactics. In this paper we will describe cost cutting and bearing maximum impact on the consumer will also be highlighted. This paper also will try and understand the terminology, its literature, application to the small business and profitability.
An Introduction to Guerrilla Marketing
This document is a term paper report submitted by Anuj Gupta towards fulfilling his undergraduate degree in business administration. It discusses guerrilla marketing and includes an executive summary, research methodology, introduction, history and origin of guerrilla marketing, its principles, pros and cons, types of guerrilla marketing campaigns, comparisons to traditional marketing, examples of guerrilla campaigns, and a case study. The paper was written under the guidance of faculty member Abhilasha Singh and includes acknowledgments, table of contents, and references.
Guerrilla marketing
Guerrilla marketing is an unconventional advertising strategy that uses low-cost tactics inspired by guerrilla warfare to maximize results. The term was coined by Jay Conrad Levinson in 1984 to describe small-scale marketing approaches. Guerrilla marketing employs smarter methods rather than larger budgets to increase sales, consumer perception of value, and brand memory through entertainment and community understanding.
IMC Presentation
Guerrilla marketing is an unconventional marketing tactic that uses surprise and creativity to promote products and services. It aims to generate buzz and engagement rather than rely primarily on large advertising budgets. Some key types of guerrilla marketing include viral marketing, which spreads through social networks, street marketing which engages directly with the public, and grassroots marketing which leverages personal relationships. Guerrilla marketing has historically relied more on engagement than traditional education-focused advertising and can be a low-cost yet impactful way to raise brand awareness.
IMC Presentation.pptx
Guerrilla marketing is an unconventional marketing tactic that uses surprise and creativity to promote products and services. It aims to generate buzz and engagement rather than rely primarily on large advertising budgets. Some key types of guerrilla marketing include viral marketing, which spreads through social networks, street marketing which engages directly with the public, and grassroots marketing which leverages personal relationships. Guerrilla marketing has historically relied more on engagement than traditional education-focused advertising and can be a cost-effective promotion strategy through tactics like social media, web videos, and alternative television advertising.
IMC Presentation
Guerrilla marketing is an unconventional marketing tactic that uses surprise and creativity to promote products and services. It aims to generate buzz and engagement rather than rely primarily on large advertising budgets. Some key types of guerrilla marketing include viral marketing, which spreads through social networks, street marketing which engages directly with the public, and grassroots marketing which leverages personal relationships. Guerrilla marketing has historically relied more on engagement than education and has grown in popularity since the 1970s as mass advertising became less effective.
IMC Presentation
Guerrilla marketing is an unconventional marketing tactic that uses surprise and creativity to promote products and services. It aims to generate buzz and engagement with audiences rather than rely on large advertising budgets. Some key types of guerrilla marketing include viral marketing, which spreads messaging through social networks, street marketing which engages directly with the public, and grassroots marketing which leverages personal relationships. While lower-cost than traditional advertising, guerrilla marketing requires significant time, energy, and imagination from marketers and may not produce immediate results.
IMC Presentation
Guerrilla marketing is an unconventional marketing tactic that uses surprise and creativity to promote products and services. It aims to generate buzz and engagement rather than rely primarily on large advertising budgets. Some key types of guerrilla marketing include viral marketing, which spreads through social networks, street marketing which engages directly with the public, and grassroots marketing which leverages personal relationships. Guerrilla marketing has historically relied more on engagement than education and has grown in popularity since the 1970s as mass advertising became less effective.
Guerrilla marketing
This document provides an overview of guerrilla marketing. It begins by defining guerrilla marketing as unconventional marketing tactics that yield maximum results with low costs. Various marketing warfare strategies like defensive, offensive frontal, and offensive flanking are described. The principles of guerrilla marketing including being cheap, humorous, completely unexpected, and focused on building goodwill are outlined. Types of guerrilla marketing like ambient and grassroots marketing are defined. The key elements that make guerrilla marketing successful including cost advantages, ability to stand out, brand building, and lasting impressions are summarized.
Guerilla marketing
Guerrilla marketing involves unconventional marketing tactics that rely on creativity and minimal resources. It was first described by Jay Conrad Levinson in his 1984 book. Guerrilla marketing aims to find new communication channels to reach customers who ignore traditional advertising. It focuses on maximum impact with minimum budget. Tactics include word-of-mouth marketing, viral marketing, and live events. The goal is to creatively attract customers' attention and trigger their desire to purchase through innovative low-cost approaches. Guerrilla marketing proves effective for small businesses that can't compete head-on with larger rivals through conventional advertising.
Guerrilla marketing
Definition of Guerrilla marketing. types, advantages, and disadvantages
some basic principles of Guerrilla marketing
How to set up a Guerrilla marketing plan
Guerilla Marketing Communication Tools and Ethical Problems in Guerilla Adve...
Guerrilla marketing is an unconventional marketing strategy that relies on low-cost tactics to maximize results. It was coined in 1984 and draws inspiration from guerrilla warfare tactics. Some key tactics include street promotions, public relations stunts, and intercepting people in public places. While guerrilla marketing can be an effective strategy for small businesses, some tactics raise ethical issues. Examples discussed in the document include using fake cockroaches and fear appeals that could cause anxiety or negatively impact children. Overall, the document provides an overview of guerrilla marketing strategies and tactics as well as potential ethical problems with some unconventional approaches.
Marketing management
this presentation helps you to know how to make your ads different from others....by creativity & innovation
Ambush marketing
This document provides an overview of guerrilla marketing. It begins with a brief history, explaining that the term was coined in 1983 to describe unconventional marketing techniques for small businesses to compete against larger competitors. It then explores various guerrilla marketing techniques like ambient marketing, viral marketing, and mobile marketing. The document also discusses challenges like avoiding offense while seeking attention. It notes that guerrilla marketing remains effective for both small and large companies due to its ability to cut through advertising clutter and engage customers.
Guerrilla marketing
Introduction to Guerilla marketing
Principles of Guerilla marketing
Characteristics of Guerilla marketing
Anatomy of Guerilla marketing
Examples of effective guerilla marketing
Examples of shocking guerilla marketing
Positives and negatives of guerilla marketing
Guerrilla marketing
It is the very good way of doing marketing. it is easiest way of doing the advertisement & also the cheapest way.
Guerilla marketing
This document summarizes a seminar presentation on guerrilla marketing. It defines guerrilla marketing as an unconventional marketing tactic that uses surprise and personal interactions to promote products with smaller budgets compared to traditional marketing. Examples of guerrilla marketing campaigns from companies like Nike, Jeep, and FedEx are provided. Both the pros and cons of guerrilla marketing are discussed. While it allows for creativity and publicity, it also carries risks of backlash or misunderstanding if not implemented carefully. In conclusion, guerrilla marketing works best for risk-taking businesses, especially with social media enabling widespread promotion.
GUERRILLA MARKETING.pptx
We all know that the marketing itself is huge term, so is its techniques. It is not limited to few steps, but covers almost 80 percent of a business-manufacturing plan. Guerrilla marketing is one of the oldest but still the best form of marketing techniques. In depth description is provided throughout the ppt.
Guerrilla marketing
This document provides an overview of guerrilla marketing presented by students Nisha and Chanderlata. It defines guerrilla marketing as unconventional promotion methods that generate buzz. The history section notes it was coined by Jay Conrad Levinson in 1984 to help smaller companies compete. Core concepts include entertaining over educating and thinking outside the box. Examples are given of different types like ambient, grassroots, and wild posting marketing. Advantages include low cost and increasing brand perception, while disadvantages are entertainment focus only and potential for negative public response.
Impacts of guerrilla advertising on consumer buying behavior
The International Institute for Science, Technology and Education (IISTE). Science, Technology and Medicine Journals Call for Academic Manuscripts
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Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing
Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing
Guerilla Marketing Communication Tools and Ethical Problems in Guerilla Adve...
Guerilla Marketing Communication Tools and Ethical Problems in Guerilla Adve...
Impacts of guerrilla advertising on consumer buying behavior
Impacts of guerrilla advertising on consumer buying behavior
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3. innovative marketing guerrilla marketing
- 1. Marketing Innovations Bijubodheswar Government Arts College, Thiruvananthapuram
- 3. GUERRILLA MARKETING An unconventional methods and techniques to promote a product, service and/or organization.
- 4. which is a form of irregular warfare and relates to the small tactics strategies used by armed civilians The term guerrilla marketing was inspired by Guerrilla warfare Like guerrilla warfare, Guerrilla marketing uses the same sort of tactics in the marketing industry.
- 5. HISTORY OF GUERRILLA MARKETING The term guerrilla marketing founded by Jay Conrad Levinson, in 1984
- 15. Is it cost effective….?
- 16. Do you expect…? Is it humours ……? Is it unique…?
- 17. Is it Normal way ….?
- 18. Did you expect…?
- 24. Studies shows consumers are 30% more receptive to advertising while waiting
- 25. Studies shows consumers are 30% more receptive to advertising while waiting
- 27. Guerrilla marketing is done through the full use of Time Energy Information Knowledge & most of all, imagination
- 28. Guerrilla marketing has a major orientation and emphasis on profit Guerrilla marketers don’t have unlimited funds but uses smart ways to work
- 31. Guerrilla Marketing is •an advertising strategy •that focuses on low-cost •unconventional marketing tactics •that yield maximum results.