This document discusses how guerrilla marketing approaches can help raise awareness for water safety and drowning prevention. It introduces guerrilla marketing and provides research showing it is effective for small organizations with limited budgets. Guerrilla marketing campaigns are unconventional, interactive, and target small groups. The presentation then discusses how the Joshua Collingsworth Memorial Foundation has successfully used guerrilla techniques like their Josh the Otter sticker campaign and Otter Spotter Day to engage communities and change water safety behaviors in a fun, memorable way. Rotary International clubs across North America have also helped spread the Foundation's message to over 30,000 students through guerrilla-style outreach since 2010.
Business competition is at an all-time high these days. Businesses want consumers to spend their money on their products, so consumers receive a lot of junk mail, spam email and unwanted phone calls.
Consumers are so used to these traditional tactics that businesses sometimes have to think of other ways to get their attention. Thus, companies today have to find new and different ways to influence the decisions of the customers.
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
Business competition is at an all-time high these days. Businesses want consumers to spend their money on their products, so consumers receive a lot of junk mail, spam email and unwanted phone calls.
Consumers are so used to these traditional tactics that businesses sometimes have to think of other ways to get their attention. Thus, companies today have to find new and different ways to influence the decisions of the customers.
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
UNDERCOVER MARKETING- INDIAN PERSPECTIVESimran Soni
UNDERCOVER MARKETING- ALSO KNOWN AS BUZZ MARKETING, STEALTH MARKETING IS A NEW TREND IN THE MARKETING TECHNIQUES ADOPTED BY INDIAN MARKETING ATMOSPHERE.
this presentation showcases the classification, types, examples of undercover marketing in india.
What is Guerrilla Marketing? w/ Red Bull and Coke Case StudiesBrad Wollman
This is a brief overview of Guerrilla Marketing. What is it? Where did it come from? How have some of the biggest companies executed Guerrilla Marketing? What are the main ways your business can benefit?
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
This is an example of creative plan. We'll use BestBuy as our client. The thoughts and ideas you find on this site are merely my personal opinions and do not reflect the views of any brands, company or organization that I am affiliated with.
Definition of Guerrilla marketing. types, advantages, and disadvantages
some basic principles of Guerrilla marketing
How to set up a Guerrilla marketing plan
What's the Difference Between Publicity and Public Relations?Tristan Loo
The terms publicity and public relations (PR) are often used interchangeably, but they are in fact two very distinct and separate disciplines. If you want to leverage the power of the media in your marketing mix then I suggest you start with knowing what the differences between publicity and PR really are. We’ll cover that in this article.
Guerrilla Marketing - Innovative and Futuristic Approach towards MarketingIJAEMSJORNAL
In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer demands through creativity and their budget. In recent times bulk marketing in the sales process of company gain maximum benefit at the minimum cost. Therefore, the term “Guerrilla marketing” is used to describe an unusual system of promotions on a very low budget, relying on time, energy, and the imagination instead of big marketing budgets. This is nothing but to describe aggressive, unusual marketing methods generically. The paper serves to explore the uses and needs for the Guerrilla marketing approach and how they are superior and different from the traditional marketing tactics. In this paper we will describe cost cutting and bearing maximum impact on the consumer will also be highlighted. This paper also will try and understand the terminology, its literature, application to the small business and profitability.
UNDERCOVER MARKETING- INDIAN PERSPECTIVESimran Soni
UNDERCOVER MARKETING- ALSO KNOWN AS BUZZ MARKETING, STEALTH MARKETING IS A NEW TREND IN THE MARKETING TECHNIQUES ADOPTED BY INDIAN MARKETING ATMOSPHERE.
this presentation showcases the classification, types, examples of undercover marketing in india.
What is Guerrilla Marketing? w/ Red Bull and Coke Case StudiesBrad Wollman
This is a brief overview of Guerrilla Marketing. What is it? Where did it come from? How have some of the biggest companies executed Guerrilla Marketing? What are the main ways your business can benefit?
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
This is an example of creative plan. We'll use BestBuy as our client. The thoughts and ideas you find on this site are merely my personal opinions and do not reflect the views of any brands, company or organization that I am affiliated with.
Definition of Guerrilla marketing. types, advantages, and disadvantages
some basic principles of Guerrilla marketing
How to set up a Guerrilla marketing plan
What's the Difference Between Publicity and Public Relations?Tristan Loo
The terms publicity and public relations (PR) are often used interchangeably, but they are in fact two very distinct and separate disciplines. If you want to leverage the power of the media in your marketing mix then I suggest you start with knowing what the differences between publicity and PR really are. We’ll cover that in this article.
Guerrilla Marketing - Innovative and Futuristic Approach towards MarketingIJAEMSJORNAL
In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer demands through creativity and their budget. In recent times bulk marketing in the sales process of company gain maximum benefit at the minimum cost. Therefore, the term “Guerrilla marketing” is used to describe an unusual system of promotions on a very low budget, relying on time, energy, and the imagination instead of big marketing budgets. This is nothing but to describe aggressive, unusual marketing methods generically. The paper serves to explore the uses and needs for the Guerrilla marketing approach and how they are superior and different from the traditional marketing tactics. In this paper we will describe cost cutting and bearing maximum impact on the consumer will also be highlighted. This paper also will try and understand the terminology, its literature, application to the small business and profitability.
Marketing and propaganda are not two subjects from separate books. There is a huge overlap.
All marketing is not propaganda and all propaganda is not marketing. Propaganda is a technique of doing marketing.
Let’s define these concepts before we talk about the differences, overlaps and where you stand.
https://stephenrtaylor.co.uk/how-propaganda-works-for-businesses-by-stephen-taylor/
BigHeads uses open-source collaboration and crowdsourcing principles to bring companies together with sources from DIVERSE disciplines, experiences, talents and interests to uncover the unique inspiration, unexpected connections and lateral wisdom needed to create truly GAME CHANGING ideas.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
Breath Holding - Physiology, Hazards & Community Education by Neal W. Pollock...
A Guerrilla Marketing Approach to Drowning Awareness and Prevention
1. A Guerrilla Marketing
Approach to Drowning
Awareness and Prevention
Joshua Collingsworth Memorial Foundation
Presented by Blake Collingsworth and Laura
Thomas
2. Goals of the Presentation
Introduce Guerrilla Marketing
Provide Research on Guerrilla Marketing
Inform How Guerrilla Marketing can help in Water Safety
Awareness Efforts
Discuss how Guerrilla Marketing has helped JCMF
Inspire Out-of-the-Box Thinking for Water Safety
Out-of-the-
3. What is Guerilla Marketing?
“Guerilla Marketing is an advertising strategy in which low-cost
unconventional means (graffiti, sticker bombing, flash mobs) are utilized,
often in a localized fashion or large network of individual cells, to convey
or promote a product or an IDEA.”
“It should be based on human psychology rather than experience,
judgment, and guesswork.”
“Forget about the competition and concentrate more on
cooperating with other businesses.”
“Messages are aimed at individuals or small, groups, the smaller the
better.”
“Typically, guerrilla marketing campaigns are unexpected and
unconventional, potentially interactive, and consumers are
targeted in unexpected places.” (Source: Wikipedia)
4. What does it look like?
Source: http://weburbanist.com/2009/05/06/12-extremely-effective-guerrilla-marketing-stunts/
5. Research on
Guerrilla Marketing
Abstract from “More Than the Consumer Eye Can See:
Guerrilla Advertising From an Agency Standpoint”
“…It was found to be ideal for small, unestablished
companies with a limited budget since the campaigns are
focused on creativity at a modest cost.”
(Source: Megan Wanner, Elon University)
6. Research on
Guerrilla Marketing
Findings/Results of “More Than the Consumer Eye Can
See: Guerrilla Advertising From an Agency
Standpoint”
Is guerrilla advertising an effective alternative to
traditional advertising?
Guerrilla advertising is intriguing, witty and clever, catching
consumers’ attention in a complimentary way.
Guerrilla marketing can help small brands stretch their budget
efficiently, reaping the greatest results and benefits for their brand.
Rather than spending their budget to run three commercial slots on
television, a small company can spend their budget on a guerrilla
advertising campaign that will bring their brand more
awareness than those commercials since that one campaign will
reach more people than those three commercials.
7. Research on
Guerrilla Marketing
Findings/Results of “More Than the Consumer Eye Can
See: Guerrilla Advertising From an Agency
Standpoint”
What type of client is guerrilla advertising most
effective for?
Guerrilla advertising campaigns are typically low-budget
endeavors focusing more on the creative work than the
medium, making them ideal for small brands with a small
budget (personal communications, November 15-19,
2010).
8. Research on
Guerrilla Marketing
Findings/Results of “More Than the Consumer Eye Can
See: Guerrilla Advertising From an Agency
Standpoint”
What benefits does guerrilla advertising have for its
campaigners?
Great for growing brand awareness.
Social media has brought a whole new meaning to the idea
of spreading news by word of mouth.
Guerrilla marketing gives a brand new energy that
traditional media cannot offer.
9. Why are we talking about
Guerrilla Marketing at NDPA?
10. Why are we talking about
Guerrilla Marketing at NDPA?
With all of our traditional strategies, the
fact remains, the line is not moving…
(Safe Kids USA)
11. Why are we talking about
Guerrilla Marketing at NDPA?
New Strategy for Drowning Prevention
It is Interactive- “Not trying to give all the answers, you
Interactive-
are wanting them to ask more questions.”
Brings New Energy to the Topic
Only Small Budget Needed
Focuses on Cooperation
Aimed at Individuals and Small Groups
AND IT’S FUN!
12. Why Josh the Otter
Was Created?
Joshua’s Story
Joshua Collingsworth Memorial Foundation
What We Do & Why We Do It
As with Guerrilla Marketing, we want to
EMPOWER children and adults
ENGAGE our audience
INTERACT with our audience
CHANGE behavior
SAVE LIVES!
13. Children CAN Change
Adult Behavior
Seat Belt Research: “Children's traffic safety program:
influence of early elementary school safety education on
family seat belt use.”
Authors: Hazinski MF, Eddy VA, Morris JA Jr.
Dec 1995
Department of Surgery, Vanderbilt University School of Medicine,
Nashville, Tennessee 37212, USA.
14. Children CAN Change
Adult Behavior
HYPOTHESIS:
Young children can learn safety behavior in the public
school system. These children will modify family seat belt
use.
METHODS: Targeted K-2 Students/Community Media
Campaign
CONCLUSION: K-2 Safety Education improves family seat
belt use.
18. Rotary International
Rotarians in over 30 states and three
countries involved since 2010
introduction of the program
Nearly 200 individual clubs involved
Over 30,000 students have been
presented to since 2010 with Rotary
2013 is scheduled to be the largest
year-to-
year-to-date of participation among
Rotary International
Clubs infuse creativity, individuality,
and passion into the program
