3. discusses and explains the data
collection and analysis methods you
used in your research.
explains what you did and how you did it,
allowing readers to evaluate the
reliability and validity of your research
and your dissertation topic.
1
2
3
METHODOLOGY
RESEARCH CONGRESS 2024
A key part of your thesis,
dissertation, or research paper
(McCombes & George, 2022)
4. Research methodology simply
refers to the practical “how” of any
given piece of research.
More specifically, it’s about how a
researcher systematically designs
a study to ensure valid and reliable
results that address the research
aims and objectives.
1
METHODOLOGY
RESEARCH CONGRESS 2024
(Jansen & Warren, 2020)
5. DECISION MAKING IN
METHODOLOGY
data to collect
and what data to
ignore
to collect it from
"sampling
design"
to collect it
"data collection
methods"
to analyze
"data analysis
methods"
RESEARCH CONGRESS 2024
(Jansen & Warren, 2020)
8. MAIN DATA COLLECTION
METHODS
RESEARCH CONGRESS 2024
Interviews (unstructured, semi-structured or structured)
Focus groups and group interviews
Surveys (online or physical surveys)
Observations
Documents and records
Case studies
(Jansen & Warren, 2020)
9. MAIN DATA ANALYSIS
METHODS
Qualitative
Quantitative
Qualitative content
analysis
Thematic Analysis
Discourse analysis
Narrative analysis
Grounded Theory
IPA
Qualitative data analysis all begins with data coding, after
which one (or more) analysis technique is applied.
Descriptive
statistics (means,
medians, modes)
Inferential statistics
(correlation,
regression,
structural equation
modelling)
(Jansen & Warren, 2020)
