Brad Rosen, CEO of Drync, introduces the concept of "Uberization of Wine" - applying the on-demand, collaborative economic model used by companies like Uber to the wine industry. He notes key trends driving this change, such as the ubiquity of smartphones and growing e-commerce/mobile commerce. Drync aims to provide actionable sales and advertising opportunities for wineries to connect with customers by curating winery details, sharing their story, hosting sampling programs and events, and making recommendations that reach new customers. Rosen concludes by stating the wine industry must adapt to survive in this new on-demand model.

1. Uberization of Wine
Brad Rosen, CEO of Drync

2. Welcome to
THE AGE OF NOW

3. Adults ages 21-35
87%
smartphone
never leaves
their side
80%
check phone
first when
they wake
MOBILE HAS CHANGED US
SOURCE: MARY MEEKER, KCPB INTERNET TRENDS REPORT 2015; TECHCRUNCH 12/26/14
60%
Amazon ’14
holiday sales
were mobile

4. - ondemandeconomy.org
“We believe mobile spending will
represent the fastest and most
transformational shift in consumer
spending seen in history.”
Source: Source: eMarketer
mComm growth in Billions
$14B
$25B
$42B
$57B
$75B
$97B
$116B
2011 2012 2013 2014 2015 2016 2017
Mobile Commerce
30% of all
e-commerce!

5. MAGIC
the new standard

6. 8am 9-11am all day
12pm 1pm 2pm 8pm 10pm
A day of magic in my life…
5am
11:30am
6am 7am

7. ME

8. UBERization
On-demand meets collaborative economy

9. The forces have aligned.

10. Labor
37% US workers are 1099
essential to collaborative
models
Technology
50% digital time on smartphones
80% smartphone time on apps
High speed data
Personalization
On-DemandCollaborative
Lean
Operations
cheap business
resources
quick and easy upstarts
collaborative funding
Expectations
immediately accessible
personalized
valuable
$6.3 B
invested

11. On-demand for Beverage Alcohol
actionable sales and advertising opportunities

12. What wine drinkers are doing now…
Learning Saving Discovering Sharing Buying

13. Curate winery details
Tell your story
Connect with customers
Sampling programs
Events
Recommendations
Consumer trends
Reach new customers

14. Survival of the
most ADAPTABLE

15. You make the move.
It’s your move.

16. Brad Rosen
Founder/CEO
@pbrosen
brad@drync.com
THANK YOU