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User Investigation for Energy Feedback in Homes

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Energy Feedback INITIAL USER STUDY
How can we motivate users to reduce energy consumption in their homes? ,[object Object],[object Object],[object Object],[object Object],[object Object]
INSIGHTS AND IMPERATIVES It should frame consumption as a shared experience It should foster manipulation and exploration ,[object Object],Reframe trade-offs as values GROUP SACRIFICE IDENTITY norms values self-def
USER-CENTERED APPROACH ,[object Object],Find industry analogs Focus on leisure + “tribes” Track down users who express their values through behavior Focus on the home + identity
USER-CENTERED APPROACH Comparing Apple ™ to apples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAC USERS ORGANIC SHOPPERS
USER-CENTERED APPROACH “ What would you most like to do to modernize your home? “ If Apple were to design a home, what would you expect from it?” “ Where does your reusable bag live? Where does it go?” MAC USERS ORGANIC SHOPPERS
My home? A bigger TV. ,[object Object],[object Object],[object Object],[object Object],“ Does Apple make one yet?” I don’t have to figure out what I did wrong. Aesthetic unity and coherence Fits into their lifestyle vision Social products within an Apple tribe OBSERVATIONS
Modernize? Go green! “ I’m planning on it, but…” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OBSERVATIONS
We began to analyze peoples’ behaviors: what they say and what they do.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discontinuities ANALYSIS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEXT STEPS

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User Investigation for Energy Feedback in Homes

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. USER-CENTERED APPROACH “ What would you most like to do to modernize your home? “ If Apple were to design a home, what would you expect from it?” “ Where does your reusable bag live? Where does it go?” MAC USERS ORGANIC SHOPPERS
  • 7.
  • 8.
  • 9. We began to analyze peoples’ behaviors: what they say and what they do.
  • 10.
  • 11.