Growing Your WordPress Site Business

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Looking for ways to grow your small business WordPress Agency? Here are the slides from the 2017 Lehigh Valley WordCamp by Paul B. Taubman of http://DigitalMaestro.com

Business

http://DigitalMaestro.com
Twitter
Remember to tweet:
#WCLVPA
@WPSiteHelp & @WCLVPA
@WPSiteHelp 2

http://DigitalMaestro.com
Question #1?
If you could work from home and have a successful
business…
…would you want that?
@WPSiteHelp 3

http://DigitalMaestro.com
Question #2?
If you are going to start your own
full-time business…
@WPSiteHelp 4

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Question #2?
If you are going to start your own
successful, full-time business…
…would you want to know?
@WPSiteHelp 5

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Topics
This afternoon:
• My Story
• Fact or Fiction?
• Services
• Ideal Customers
• Business Entities
• Your Business Team
• Tools
• Words of Wisdom… @WPSiteHelp 6

http://DigitalMaestro.com
Who Am I?
An International Speaker / Trainer
Website & Online Strategy
Published Author
Founder of:
– http://DigitalMaestro.com
@WPSiteHelp 7
Paul B. Taubman, II

http://DigitalMaestro.com
About Me
@WPSiteHelp 8

http://DigitalMaestro.com
About Me
@WPSiteHelp 9

http://DigitalMaestro.com
Entrepreneurs: Defined
“Entrepreneurs are willing to work 80 hours a week to
avoid working 40 hours a week.”
@WPSiteHelp 10

http://DigitalMaestro.com
Important!
This presentation is based on Me.
My Path.
What I did/Am doing.
It does not mean it is right or best for you.
Your mileage may vary.
Dealer Contribution may affect final price.
You better think... Think about what you’re trying to do…
@WPSiteHelp 11

http://DigitalMaestro.com
Fact or Fiction?
1. Laptop Lifestyle – I can work anywhere…
2. Working from home is awesome…
3. I get to work with people I want to work with…
4. I can go on vacation anytime I want…
5. “The plumber is going to come tomorrow since you
will be home…”
6. I can work in my PJs…
@WPSiteHelp 12

http://DigitalMaestro.com
Services
My Main Service started as:
Website Builds using WordPress
@WPSiteHelp 13

http://DigitalMaestro.com
Services
Other Services you can offer:
Security
Social Media
Email marketing
Training
Other Things you can do
@WPSiteHelp 14

http://DigitalMaestro.com
Services
• If you don’t do web services, what else can do offer
to clients?
• What services do you offer/do your clients need that
you can get some extra $$ (affiliate commissions)
@WPSiteHelp 15

http://DigitalMaestro.com
Services
Why me?
Why should people trust me with their money?
Why you?
@WPSiteHelp 16

http://DigitalMaestro.com
Ideal Customer
• Who specifically buys your product/service? Who do you
like to work with?
• What do you help your customers avoid?
• What do you help your customers achieve?
• Value Proposition (What do you offer that others don’t?)
• Why do customers buy from you instead of an
alternative?
@WPSiteHelp 17

http://DigitalMaestro.com
Ideal Customer – Finding Them
• Speaking Events / Sponsorships
• Trainings
• Webinars
• Associations / Memberships
• MeetUps
• Referrals
• Opt-ins / Freebies / Ethical Bribes / Lead Magnets
– Traffic / Marketing / FB Ads
• Print advertising
@WPSiteHelp 18

http://DigitalMaestro.com
Business Entities
Sole Proprietor
LLC
S-Corp
C-Corp
@WPSiteHelp 19

http://DigitalMaestro.com
Team
Surround yourself with GOOD People:
Attorney
Accountant / CPA
Banker
Coach (Business, Mindset, Technical)
Associations / Groups (iThemes, WPMU Dev, etc.)
@WPSiteHelp 20

http://DigitalMaestro.com
Tools
Tools I use:
• TimeTrade
• “Theme Subscriptions”
• ESP – Email Service providers
– AWeber, Constant Contact, iContact, Infusionsoft, etc.
• DropBox
@WPSiteHelp 21

http://DigitalMaestro.com
More Tools
More Tools I use:
• Evernote
• PicUp
• Plugins, Themes, etc. (BoldGrid, WooCommerce, etc.)
• TeamWorks
• HipChat & Slack
• GoToWebinar / Zoom
• Send Out Cards
• ZenDesk
@WPSiteHelp 22

http://DigitalMaestro.com
Words o’Widsom & Pitfalls
• 9-5 job is EASY
• Attrition will happen
• Keep the funnel full – always be on the look out
• Routine is good
• Get family buy-in
• Always keep learning
• Stay Positive
@WPSiteHelp 23

http://DigitalMaestro.com
You Are Better Than You Think
4 SEO Tips Every Entrepreneur Should Follow
@WPSiteHelp 24

http://DigitalMaestro.com
Thank You!
@WPSiteHelp 25
Hopefully You got a lot out of this discussion!
Now, GO OUT AND IMPLEMENT THESE THINGS!

http://DigitalMaestro.com
Let’s Do This!
@WPSiteHelp 26
• If you have questions…
• Still Unsure of what to do or how to do it...
http://DigitalMaestro.com/15mins

http://DigitalMaestro.com
Questions?
Get your One-On-One
Business Chat
Paul B. Taubman, II
http://DigitalMaestro.com/15mins

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[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants. Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes. This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals. INCLUDED FRAMEWORKS/MODELS: 1. Stanford’s Design Thinking 2. IDEO’s Human-Centered Design 3. Strategyzer’s Business Model Innovation 4. Lean Startup Methodology 5. Agile Innovation Framework 6. Doblin’s Ten Types of Innovation 7. McKinsey’s Three Horizons of Growth 8. Customer Journey Map 9. Christensen’s Disruptive Innovation Theory 10. Blue Ocean Strategy 11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map 12. Design Sprint Framework 13. The Double Diamond 14. Lean Six Sigma DMAIC 15. TRIZ Problem-Solving Framework 16. Edward de Bono’s Six Thinking Hats 17. Stage-Gate Model 18. Toyota’s Six Steps of Kaizen 19. Microsoft’s Digital Transformation Framework 20. Design for Six Sigma (DFSS) To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations

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HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.

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In World Expo 2010 Shanghai – the most visited Expo in the World History https://www.britannica.com/event/Expo-Shanghai-2010 China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.

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