Harnessing the power of marketing: 10 steps to social media successYay!Starter Marketing
Yay!Starter’s Founder Yana Lapitskaya talks about the intricacies of startup marketing, focusing on the power of social media. You will also get key 5 takeaway points to implement right after the workshop.
Startup Day’n’Nite is the first invite-only conference by Burda Bootcamp and Hubert Burda Media for founders and investors to learn from each other and network.
Yay!Starter is a marketing practice that helps to accelerate growth, engage customers and attract investment.
What do you do when all your marketing results stink? Sometimes you have a problem that is underpinning all of your marketing efforts. This presentation talks about testing you can do to see if you have a problem with your underlying positioning and strategy.
Harnessing the power of marketing: 10 steps to social media successYay!Starter Marketing
Yay!Starter’s Founder Yana Lapitskaya talks about the intricacies of startup marketing, focusing on the power of social media. You will also get key 5 takeaway points to implement right after the workshop.
Startup Day’n’Nite is the first invite-only conference by Burda Bootcamp and Hubert Burda Media for founders and investors to learn from each other and network.
Yay!Starter is a marketing practice that helps to accelerate growth, engage customers and attract investment.
What do you do when all your marketing results stink? Sometimes you have a problem that is underpinning all of your marketing efforts. This presentation talks about testing you can do to see if you have a problem with your underlying positioning and strategy.
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
Startup Yatra Presented by Nurture Talent Academy - 1st session on Product Ma...Amit Grover
Nurture Talent organised StartupYatra with the aim of connecting entrepreneurs with Gurus who have been there done that. 7 sessions hosted by experts from ixigo, Indiamart, IHO, Value360, Delhivery, Payu and 5ideas were hosted by respective CEOs and founders in their offices. This presentation contains Aloke Bajpai's insights for startups on product management.
What is product marketing in a tech company, is it even a real thing, what are the key challenges, how are things changing and what are key takeaways. The session will draw on my 20+ years product marketing experience working for telcos and technology companies in Ireland, UK and Silicon Valley. Session from Product Camp Dublin, June 2017
How Startups Can Create Powerful MessagingME Consulting
A look at how startups can create clear and well-articulated messaging. This presentation explores the value and challenges in creating messaging, as well the processes to create it.
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Dotun Olowoporoku
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
Designing impactful experiences - starting with non-usersFranco Papeschi
Slides from my presentation at Design by Fire cafe' - on the 18th of November 2013 (http://designbyfire.nl/cafe/030).
AirBnb, Skype, Nintendo Wii, Netflix, Tata Nano,… Recent evolutions in technologies are fostering new services and experiences, which shake incumbent companies and business models. Of all contexts where this has happened, the most radical and disruptive is probably the African one. Despite the many challenges — dumbphones instead of smartphones, low literacy level, scarcity of PCs — we have seen innovation flourish in the past few years. Starting with the creation of services for underserved populations and niches of people who don't use the typical or current solutions.
Showcasing some of the most innovative start-ups in the African continent, Franco presented some of challenges of designing products and services when driven by impact rather than features. He also reflected on the learnings and how these can be applied to user experience projects for products in European contexts.
5 steps to create a website that helps your business grow and thriveWebvriksha
With so much consumer traffic online, businesses really can’t do without a website. To embrace the competition, a web platform is mandatory to sell products and solutions. If you can ensure that your web presence is interactive enough, there is nothing that can stop you from getting ahead of competitors in leaps and bounds.
However, ensuring that your website is competitive enough is a matter of creative and strategic superiority.
Preparing for your move to an elearning platform. Analyzing the values proposition of developing your platform internally vs. licensing an external solution.
Small Business Resource Network, Southwest Florida, July 2012
A short introduction on business related aspect of a Facebook presence for small business owners.
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
Startup Yatra Presented by Nurture Talent Academy - 1st session on Product Ma...Amit Grover
Nurture Talent organised StartupYatra with the aim of connecting entrepreneurs with Gurus who have been there done that. 7 sessions hosted by experts from ixigo, Indiamart, IHO, Value360, Delhivery, Payu and 5ideas were hosted by respective CEOs and founders in their offices. This presentation contains Aloke Bajpai's insights for startups on product management.
What is product marketing in a tech company, is it even a real thing, what are the key challenges, how are things changing and what are key takeaways. The session will draw on my 20+ years product marketing experience working for telcos and technology companies in Ireland, UK and Silicon Valley. Session from Product Camp Dublin, June 2017
How Startups Can Create Powerful MessagingME Consulting
A look at how startups can create clear and well-articulated messaging. This presentation explores the value and challenges in creating messaging, as well the processes to create it.
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Dotun Olowoporoku
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
Designing impactful experiences - starting with non-usersFranco Papeschi
Slides from my presentation at Design by Fire cafe' - on the 18th of November 2013 (http://designbyfire.nl/cafe/030).
AirBnb, Skype, Nintendo Wii, Netflix, Tata Nano,… Recent evolutions in technologies are fostering new services and experiences, which shake incumbent companies and business models. Of all contexts where this has happened, the most radical and disruptive is probably the African one. Despite the many challenges — dumbphones instead of smartphones, low literacy level, scarcity of PCs — we have seen innovation flourish in the past few years. Starting with the creation of services for underserved populations and niches of people who don't use the typical or current solutions.
Showcasing some of the most innovative start-ups in the African continent, Franco presented some of challenges of designing products and services when driven by impact rather than features. He also reflected on the learnings and how these can be applied to user experience projects for products in European contexts.
5 steps to create a website that helps your business grow and thriveWebvriksha
With so much consumer traffic online, businesses really can’t do without a website. To embrace the competition, a web platform is mandatory to sell products and solutions. If you can ensure that your web presence is interactive enough, there is nothing that can stop you from getting ahead of competitors in leaps and bounds.
However, ensuring that your website is competitive enough is a matter of creative and strategic superiority.
Preparing for your move to an elearning platform. Analyzing the values proposition of developing your platform internally vs. licensing an external solution.
Small Business Resource Network, Southwest Florida, July 2012
A short introduction on business related aspect of a Facebook presence for small business owners.
Demystify the World of Digital Marketing - What is it and How do I Use it.Keith Duffy
Digital Marketing What is It? How your small business can start to utilise this new form of marketing to reach new customers. Optimise your website for sales.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
One of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
After 15 Years and 1000 Buyers What Matters Anymore in Value Propositions and...AIPMM Administration
In 2004, with the help of the AIPMM, I launched “The Value Proposition Toolkit: Finding the Elusive Killer Value Proposition.” It offered a roadmap to identifying the unique value your product offers the market, how to measure that against what customers value, and what to do if there is a mismatch.
Over the last 15 years, my colleagues and I have been fortunate to interview and work with over 1,000 B2B buyers’ to understand what THEY valued most, why they bought slow or fast, and what didn’t matter at all.
While the fundamentals of crafting and communicating an effective value proposition may be similar, some important things have changed.
Come join us as we cover:
1. The surprising truths around what buyers value today
2. Where the best value propositions come from
3. The difference between positioning and a value proposition
4. The #1 mistake marketers make when creating their value proposition
5. How to validate what customers and buyers value in your market
6. The ring of enlightenment- the key stages in a buyer’s journey to purchase, and how a mismatched value proposition and marketing slow or outright stop a sale
7. How to use these insights to create content and messaging that matters
…and more.
Summary slides from the SPARK Co-Lab Actuator Series session providing entry-level guidance on what medtech start-ups need to consider when developing a marketing and communications strategy.
21st Century marketing for startups (...and grown-up cos too)Lora Kratchounova
Startip Institite Marketing Boston track Scartch delievered in October of 2014: New marketing defined, mission/ vision/ positioning; customer segmentation; go-to-market plan components, marketing KPIs
How to Spot Social Buying Signals - Turning Social Media into RevenueSendible Web
How to spot social buying signals through effective Social Media Management.
From Chat to Checkout: In a recent study, 72% of retailers said that social media had a significant effect on sales. Find out how to generate leads to your eCommerce site through social media and how to convert them to sales by optimising the purchase experience for your customers.
Event Details
Date & Time: 20th August 2013, 2pm-6pm
Level: Beginner/Intermediate
Price: FREE
Location: Google Campus, 4-5 Bonhill Street, London, EC2A 4BX
Read more: http://sendible.com/insights/free-event-google-campus-london-from-chat-to-checkout/#ixzz2chuEK4xq
The Secrets to Increasing Customer Retention and RenewalsSocious
Learn how to create a sustainable system for boosting customer retention and renewals.
In this presentation, you’ll learn:
- How to leverage higher engagement
- 6 key elements of B2B customer retention
- Actionable strategies to increase customer retention and renewals
Find out if your business has all of the major symptoms of high customer churn.
Watch the video: http://web.socious.com/secrets-to-increasing-customer-retention-renewals
ROI & Social webinar with Craig Rosenberg & Jason MillerViralheat
Listen to Topo Co-Founder Craig Rosenberg and LinkedIn Senior Manager of Content Marketing & Social present on social media, ROI, and how to leverage the emerging technology to increase leads and turn them into transactions.
Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...wired_sussex
The Digital Catapult Centre Brighton is about collaborative R&D and enabling breakthrough innovations.
At this event we introduced Store of the Future - a physical space in the Netherlands that hosts innovative retail products and services.
http://storeofthefuture.nl/
Watch for an introductory Store of the Future talk by it’s Retail Research Director John Terra.
Follow us on Twitter to get involved in the conversation
https://twitter.com/Digicatbrighton
If you want to learn more about the Digital Catapult Centre Brighton, check out the website here: http://www.digitalcatapultcentre.org....
Don't forget to follow us on Twitter to join in the conversation and to receive live updates: https://twitter.com/Digicatbrighton
We also have a Linkedin group, please join to engage and share ideas with other participants interested in the Digital Catapult Centre Brighton: https://www.linkedin.com/grp/home?gid...
If you would like to be added to our Slack group, got any questions about any of our events or have just any questions in general, feel free to drop us an email at any time.
Rosalie@wiredsussex.com
How do you find opportunities? By scanning information being generated globally and tracking trends. In this talk we discuss several ways to find opportunities and how we can use emerging technology trends.
A look at various types of information an organization needs and how to obtain it. The focus is on external sources (as opposed to internal sources as in BI).
We look at information using the 6W framework - why, what, where, when, who and why
How do you plan your product strategies? How do you know what skill sets you want to build or how to leverage several of the emerging technology trends? This presentation covers some trends and a few tools to track trends. It is based on a talk I gave at TiE Chennai recently.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
8. Questions! Questions!
• Funded or Bootstrapped?
• Products or Services?
• Breadth or Depth?
• Low-end or high-end?
• Use a platform? Or Be a platform?
• Tools or Applications?
• Improve Existing Product or Build New Product?
• Incremental Innovation or Radical Innovation?
• Established Categories or New Categories?
• Direct Sales or through internet?
9. And More Questions
• What is the business model?
• How does the world know we exist?
• How do we keep up with information?
• How do we validate an idea?
• How do we know what it is worth?
• How do we know that there is a market?
• How do we get your first customer?
• How can we be different?
• What if I am a marketing guy?
• What if I am a techie with no marketing expertise?
• How can we ride a wave? How do I catch one?