A simple concept about pointing all of your social media back to your website. The added benefits are better Google ranking as well as being able to capture your audiences details. You don't own Facebook, Twitter, LinkedIn or Youtube. You also don't own any of the business directories where many businesses advertise themselves...the point is...ALL roads lead to ROME - ROME being your website. All of your business marketing needs to point back to your website. This includes your social media, forum posts, articles, email signatures, blogs and other online advertising, as well as print media, invoices, newspaper advertising, magazine ads...even TV campaigns. Ensure all roads lead to ROME.

1. “Website & Social Media Strategy for SMEs”

2. All
Roads
Lead to
ROME

3. You own your website
• It is legally yours
• You have control over it
• It features your branding
• You can add features as your business grows
• It only advertises your business – No
Competitors

4. You are only renting
Your social media accounts & directory listings
are effectively being leased or rented.
You don’t own Facebook, Twitter, LinkedIn,
Pinterest, Instagram or any of the social media.
You also don’t own
Truelocal, Yellowpages,
Hotfrog.com.au or any of
the directories you’re on.

5. Lead them to ROME
Offer a carrot to make them want to visit your
web site then encourage them to sign up
• Twitter Followers
• Facebook Likers
• Facebook Friends
• LinkedIn Connections
• Youtube Subscribers
• And all other social media audiences

6. Lead them to ROME cont.
• Truelocal
• Hotfrog.com.au
• Dlook.com.au
• Yellowpages
• Gumtree
• Startlocal.com.au etc
Your No.1 objective is to retain
communication with your audience.

7. This is ROME
Your
website
IS
ROME

8. Conversion Ideas
• What happens when you lose your Likers/followers?
• How do you continue to market to them if something happens
to that social media account?
• Create a call to action! This is your Carrot!
• What promotion, pitch, offer (CARROT) will tempt your
audience to come visit your website, THEN feel comfortable to
leave their contact details.
– Competition – (visit website to enter) - Free download (ebook/ report)
– Online retail (Free postage, discount) - Share blog your article links
– Free sign up (newsletters)
– Free registration (events)
– BLOG articles

9. Benefits of ROME
It’s ALL about the destination
Analytics reporting – analyse and track where website visits
came from
Keeping record – of what “Carrots” worked and which ones
didn’t and for different audiences
Website review – ensure your website is capable of collecting
the details of your audience (online forms, subscriptions)
Continuously – lead your audience to ROME all of the time

10. THANK YOU!