Everything You Do Is Marketing

ABOUT ME
• Comedy Magician
• Information Marketer
• Talent agency
• Professional Youth and
Human Services Speaker
www.MarketingWithTim.com // Tim@MarketingWithTim.com
Everything You Do is MARKETING

“If we did all the things we are
capable of, we would literally
astound ourselves.”
- Thomas Edison

EVERYTHING you do is marketing.
• OFFLINE Advertising: newspaper, other
media, sponsorships in event programs
• Your “Customer’s EXPERIENCE”
• ONLINE: website, social media, blog
• The MESSAGE on your answering machine

You Must Work Harder
ON Your Business
Than IN Your Business.

Your Product or Service is
NOT
The Most Important Thing in Your Business.
IS THE MOST IMPORTANT THING
IN YOUR BUSINESS!
MARKETING

#1 MARKETING MISTAKE:
Developing a product or service
and then going out and
trying to find someone to buy it.

Starting Point: your “MARKETING MINDSET”
You are a MARKETER
Of Your Product
or Service!

The #1 Thing You MUST Have
if You’re Going to Be in Business:
A GOOD Product or Service

“MYTH” of the Best…
• Who is Your
Ideal Customer?

• Unique Selling Proposition
The 3 Magic Letters that will Transform Your Business:
USP
• Customers ask the question: “Why should I do
business with you as opposed to anybody else
in your industry or field?”

• Tangible and to the point.
Your USP Should Explain a Tangible BENEFIT for Your
Customer.
• It must be short.
• You want people to respond, “how do you do
that?”
• Examples: Walmart, FedEx, Domino’s Pizza.

• What’s the competition up to?
How to Develop a USP…
• Frame your product or service in a unique way.
• Features vs. benefits.
• Branding?

• SWIIFT:
Everybody’s Favorite Radio Station USED to Be:
WII-FM
(See What’s In It For Them.)

• Credibility in the marketplace.
Your Website…
• Should be in ADDITION to social media profiles.
• Cheaper than you think.
• GoDaddy and Wix – free and inexpensive
website builders.

8 Elements of a Good Website:
5. Video1. Responsive*
(*Can be viewed on any device; smartphone, tablet, desktop computer.)
8. About Page
7. Testimonials
6. Sizzling Copy
4. Photos with Caption
3. Lead Magnet
2. Headline

Resources for design, copywriting,
administrative work:
www.Fiverr.com
and
www.Upwork.com

“Content marketing
is the
Only marketing left.”
- Seth Godin

BLOGGING
For
DOLLARS…

• Educate customers and prospects.
Blog to:
• Offer specials and discounts to your “list”.
• Drive them to a “special offer” on your website.

Blog “Formula”
1) Have a benefit-driven title.
2) 600-900 words per post.
3) 2 links back to your website.
4) 2 links to external content
relevant to your blog post.
5) Title should contain a keyword.
6) Article should use the keyword
3-5 times in the body.
7) Use one “image.”*
(*DO NOT just Google and use them –
this is illegal! www.123rf.com)
8) Article should end with a
“Call to Action” (CTA).
9) Post 1-3 times per week,
same day and time.
10) www.bufferapp.com and
www.hootsuite.com

Social Media
• YouTube
• Pinterest (if marketing to women)
• Instagram
• “The Big 4” – Facebook, Twitter, LinkedIn, Google+
• Which to use?

The KEY is to Post Regularly.
• Personal info.
• Content relevant to your business or industry.
• “Post your blog on each.
• Pick one or two that you can manage effectively.

Facebook Ads?

Personal YouTube Channel
• SEO (Search Engine Optimization)
• Easy-to-do videos
• Content is KING!
• Interactive
• Video marketing will get BIGGER

The “Customer Experience”:
A Business Trend
that Can
Be Your USP

The “Customer Experience”: A business trend that can
be your USP.
• Every “touch point” in between can make or break their
experience.
• The end-to-end customer experience — from the time your
customer starts a relationship with you until they leave.
• “Great customer service” and “service after the sale” are
outdated and don’t work.
• How Disney got it right.
• The need to adopt a “culture” of customer-focus at ALL
levels of your business.

The Power of a Press Release!
• Develop relationships with reporters.
• Paul Hartunian and “The Brooklyn Bridge.”
• Media outlets are looking to fill “space.”
• FREE publicity!

Direct Mail Still Works!
• Sales letter vs. postcard.
• Not as much “snail mail”
anymore because people
are marketing more online.
• Out-pulls email by up to 20-1.

“Postcard Marketing…
• Give them a REASON to go to your website (lead magnet –
something of value.
• Tell them just enough to pique interest to go to your website.
• “Offline-to-online” marketing method.
• Cheap and effective.
• Don’t try to sell them with the postcard; send them to a landing
page or website.
• www.postcardmania.com

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www.MarketingWithTim.com
Tim@MarketingWithTim.com

Everything You Do Is Marketing

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