Top 60 Marketing Tips

Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value? These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck. Let's talk about: ∙ Why Analytics matters in E-Commerce ∙ Improve your conversion tracking (#7/15) ∙ Manage your cookie consent well (#8/15) ∙ Better reporting means faster learning (#9/15) ∙ E-Commerce analytics - Q&A

Attraction Marketing

evelyn vereen

Website Must-Haves and the E-Commerce Reality

Your website is your #1 salesperson. So why would you not provide it all the tools for success? We’ll look and consumers expectations and the type of must have content/functionality to secure that customer. We’ll also take a look at the reality of ecommerce. It’s not just about online transactions. It’s about how consumers shop today, make decisions and purchase. We’ll look at realistic expectations and the realities of how consumers are shopping and buying online and how you can steer your online presence so that it generates sales.

The New Jewelry Salesperson - Your Next Hire

For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves… but what about how this technology should be changing the jewelry salesperson. Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained even certified in things like paid search, SEO, Facebook advertising, etc, you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively. We'll look at how taking a fresh approach to hiring staff and identifying their intangible traits that can help create more curated content and manage online assets such as the store website and product photography.

The bridge village

TheBridgeVillage1234

SLDC Sales Model

SalesLabDC

Pulling your audience into your Product Story | Pirate Skills

I recently read "Shoe Dog" the biography of the Nike founder Phil Knight. The next pair of sneakers I bought were Nikes. I felt so connected to the story that I wanted to bring a piece of that into my life. Today, your products can be copied within a couple of weeks. If you ever sold something on Amazon, you will sooner or later have made that experience. If all products do and look pretty much the same, what's the only thing that makes them stand out? With physical products that we sell online, we rarely have the luxury of letting our customers try the product before buying. 99% of online sales are based on trust built by the customers' information about the product. We are telling the product story through the descriptions, pictures, and videos we design. We have the opportunity to make the most out of this story in the eyes of our customers. Starting with the first ads people ever see and ending with the product experience itself, that should be worth sharing.

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Recognise when to let go of an employee

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Converting 1K€ ads into 5K€ revenue | Pirate Skills

Ads are the most fun in E-Commerce businesses because the money we spend is back in our pockets before our credit cards are charged. Plus, we can learn what's profitable day by day and what's not, compared to long sales cycles in B2B. The next three growth marketing tactics in our double you E-Commerce profits series are: #10 ToFu, MoFu, BoFu ad structure #11 Retargeting simply everywhere #12 Smarter shopping campaigns #10 – We need to solidify our ad campaign structure, no matter which ad platform we are using. Facebook, Instagram, Google, Pinterest, wherever! We'll show a reliable system you can apply to your products, categories, and your brand. #11 – Retargeting is your start into ads if your ad budget is low or you need to improve your E-Commerce conversion rates. It would help if you had many visitors in your online shop to spend significant money on retargeting them. I even call them "cheater campaigns" because it's so easy to make them profitable. #12 – Then there is another campaign type that seems to be working like magic for most online shops: Automated Shopping Campaigns. Google, Facebook, Pinterest. Most platforms offer some online shop data feed based campaigns. It's not simple to set them up, but once done, they do their promised magic. Of courses, these are just three out of many ideas to scale your E-Commerce business with paid ads. But if you haven't yet implemented these fully, they have, in my opinion, some of the highest success changes we can hope for.

How is everyone getting on - April 2010

eBusiness Champions

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Top 60 Marketing Tips

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Attraction Marketing

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Website Must-Haves and the E-Commerce Reality

The New Jewelry Salesperson - Your Next Hire

The bridge village

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SLDC Sales Model

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Pulling your audience into your Product Story | Pirate Skills

Making Eccomerce Sexy

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Recognise when to let go of an employee

Ricky Martin

Converting 1K€ ads into 5K€ revenue | Pirate Skills

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eBusiness Champions

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"Manage your leads: Best practices & common mistakes" by Clarissa Steinhöfel

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Generating Warm Leads with an Active Website

Translating Ideas Into Reality

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Honesty in business

Virtual Mall’s Online Purchase Step by Step - by Digital Mall

Analytics Configuration Strategies that Add Value for Your Clients - David Vo...

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Attraction Marketing

Website Must-Haves and the E-Commerce Reality

The New Jewelry Salesperson - Your Next Hire

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Pulling your audience into your Product Story | Pirate Skills

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Converting 1K€ ads into 5K€ revenue | Pirate Skills

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