Rap/hip hop conventions include casual or gangster clothing, references to violence, sex, drugs and explicit language. Colors are typically black, grey or brown. Pop features young singers performing exaggerated love songs aimed at teens, with bright clothing, dance beats and imagery that is sexual or about parties. Rock features tattooed male artists with long or short hair, dark magazine covers with unglamorous photos, and lyrics about hate. Dance includes club/party scenes, short skirts, makeup, flashing lights and consistent beats that increase and decrease pace.

2. RAP/HIP HOP CONVENTIONS
The conventions associated with rap music are that they will be dressed in usual
casual working clothes or if they are trying to show of which is more usual they
will be wearing gangster clothes such as baggy t-shirts, jewellery, hats etc. unless
the music video is themed. Usually rap and hip hop is associated with
violence, sex(speaking about women in a way that they are made to sound like
objects) and drugs. In terms of speech you expect there to be slang of some sort
aswell as swearing and explicit language and as mentioned before promoting
drugs and talking about women in rude ways. The colours associated with rap
could be black, grey, brown as they are usually talking about bad times or
problems they have sometimes though as a complete alternative they have really
bright colours and talk about how they have got to where they are now.

3. POP CONVENTIONS
In a pop song you expect to see a young man singing over exaggerated love
songs (aimed at teenage girls). The artist is usually very happy and content with
life and is wearing clothing which is in style but maybe is bright also. The song
length usually lasts roughly between 3-5 minutes and has a consistent beat. The
beat is usually dance orientated and the main singer will be dancing along in the
video. A lot of the imagery is either sexual or of party's in the hope that they
attracting the teens interests. In pop videos they usually have a section where
there is a rap this is because they are aiming at teens so they hope they can
bring in the other teens who aren't as interested by the pop part of the music but
like the rap

4. ROCK CONVENTIONS
The conventions associated with rock include male artists with lots of tattoo's,
extremely long/styled hair or very short hair(unusual). Rock magazines
generally have a dark colour scheme as it relates to the artist also the picture of
the artist on the front of a rock magazine are completely different to every other
genres front cover as the star is not posing it is a unglamorous shot of them.
The lyrics similar to rock are explicit however they are different as they are
usually about hate as appose to objectifying women or promoting themselves.
Another stereotypical convention about rock music is one of the artist
screaming at certain points of the song

5. DANCE CONVENTIONS
The typical conventions of dance music genre is clubbing and party
scenes to be the setting women to be wearing high heels, short skirts
and other night out clothing and to be wearing lots of make up. The
people in the song to be jumping around and lots of people drinking
alcohol. Also you expect to see the artists using UV paint as there is
usually points where it is fairly dark and this is how you can see them
and others. Also you expect to see a lot of flashing lights and usually
a character playing a DJ. Furthermore you expect to hear a consistent
beat but will gain pace and loose pace at certain points of the song.

6. JAZZ CONVENTIONS
Jazz music videos tend to contain a quiet upbeat emotion which makes the
audience happy/smile. The performance space is usually big and throughout
the music video the location will switch. The outfits worn by jazz musicians are
usually expensive and very sophisticated. The locations are much more old-
fashioned than other genres and the music videos usually take place in places
such as on the streets or shops and run down places. Also you expect to see
instruments such as trumpets, guitars and saxophones.

7. COUNTRY CONVENTIONS
Tend to have a strong narrative aspect. Set in very stereotypical locations, such
as rural areas. Mise-en-scen tends to be very traditional or set in an elder
generation, e.g. Victorian. The artist usually features within the video. There is
usually a male who sings about a woman but as appose to rap music he signs it
in a more respectful way. Country music usually has questions asked by the
artists as they are singing.