Kababjees has been in the BBQ business in Karachi since 2015. They have expanded to 7 branches offering a variety menu including BBQ specialties. They target the upper and middle class markets. A SLEPT analysis identified political instability as a threat. A 5 forces analysis found supplier power and low buyer bargaining power. A SWOT analysis noted strengths in management and quality but weaknesses in pricing and online ordering. Segmentation targets demographics, psychographics, and behaviors. The 7 P's discuss pricing, placement, product variety, promotion, customer experience, and large workforce. Kababjees positions itself as high quality with high prices compared to competitors.
The document discusses McDonald's operations in India, including details about its supply chain and food safety measures. It provides information on McDonald's success through its focus on quality, service, cleanliness and value. The summary also outlines some of McDonald's strategies for customizing its menu and operations to better suit Indian customers.
Formalized sales and operations planning (S&OP)Tristan Wiggill
Formalized sales and operations planning (S&OP) KFC case study by Elizbe Rohde.
Presented at the 37th Annual SAPICS Conference and exhibition for supply chain professionals, held at Sun City Hotel and Casino, South Africa on 1 June.
Kolachi is a successful restaurant in Karachi founded by three partners. It depicts the old name of Karachi and offers a relaxing environment and high quality, tasty food. Through focusing on customer service and experience over fast food, Kolachi has developed a strong brand with higher margins than competitors. It manages inventory manually but effectively to ensure fresh ingredients and proper tracking of supplies. While facing challenges around capacity and discounts, recommendations include expanding through mobile ordering and new outlets, developing signature dishes, and boosting social media presence.
Past analysis and five forces model of fast (2)Kimia Anwary
The document discusses PEST analysis and Five Forces model for the fast food and confectionery industries in Bangladesh. For fast food, it identifies political, economic, social and technological factors in the PEST analysis. In Five Forces, it finds high competitive rivalry and bargaining power of buyers, low bargaining power of suppliers, and moderate-high threat of substitutes and new entrants. For confectionery, the PEST analysis similarly examines political, economic, social and technological factors. The Five Forces model finds high competitive rivalry and bargaining power of buyers, and lower bargaining power of suppliers and threat of new entrants. It then compares the core competencies and competitive advantages of Swiss Bakery and Mr. Baker.
KFC is a global fast food restaurant chain founded in 1952 in Kentucky by Colonel Harland Sanders. It now has over 11,000 outlets in over 85 countries. KFC ensures food safety and quality through stringent controls like HACCP programs, supplier audits, mystery shopper programs, and staff training. Key people include David Novak as CEO of parent company Yum! Brands and Cheryl Bachelder as President of KFC. The company has grown from $105 in 1952 to a $7.2 billion market cap today.
McDonald's is the world's largest restaurant chain with over 31,000 locations globally. As analyzed using Porter's Five Forces model, McDonald's faces high rivalry from competitors like Burger King and KFC. However, the bargaining power of suppliers is low as McDonald's is a major purchaser. Potential new entrants face regulatory barriers while substitutes offer low to moderate threats. McDonald's maintains strength through its brand image and value but also faces weaknesses like targeting children and slow drive-thrus. Opportunities include partnerships and healthier options, though threats include commodity prices, new fast food chains, and promotional costs from competitors.
ENGLISH BISCUITS MANUFACTURERS -supply chain managementSamreen Lodhi
English Biscuit Manufacturers (Private) Limited was established as a joint
venture company in 1965 with the name of Peek Freans
Pakistan Limited
EBM provide Pakistani consumers with nutritious and
hygienically packed biscuits of the highest quality.
The brand name 'Peek Freans' is a household name, and
people trust and believe in the quality of the products produced
under this brand
EBM is also the first biscuit company in Pakistan to have achieved
ISO - 9001 Certification in correspondence with its institutional
slogan 'The Legend Leads'.
EBM is also the only food company to have been awarded
Environmental Excellence Award for seven successive years 2004 to 2010
Kababjees has been in the BBQ business in Karachi since 2015. They have expanded to 7 branches offering a variety menu including BBQ specialties. They target the upper and middle class markets. A SLEPT analysis identified political instability as a threat. A 5 forces analysis found supplier power and low buyer bargaining power. A SWOT analysis noted strengths in management and quality but weaknesses in pricing and online ordering. Segmentation targets demographics, psychographics, and behaviors. The 7 P's discuss pricing, placement, product variety, promotion, customer experience, and large workforce. Kababjees positions itself as high quality with high prices compared to competitors.
The document discusses McDonald's operations in India, including details about its supply chain and food safety measures. It provides information on McDonald's success through its focus on quality, service, cleanliness and value. The summary also outlines some of McDonald's strategies for customizing its menu and operations to better suit Indian customers.
Formalized sales and operations planning (S&OP)Tristan Wiggill
Formalized sales and operations planning (S&OP) KFC case study by Elizbe Rohde.
Presented at the 37th Annual SAPICS Conference and exhibition for supply chain professionals, held at Sun City Hotel and Casino, South Africa on 1 June.
Kolachi is a successful restaurant in Karachi founded by three partners. It depicts the old name of Karachi and offers a relaxing environment and high quality, tasty food. Through focusing on customer service and experience over fast food, Kolachi has developed a strong brand with higher margins than competitors. It manages inventory manually but effectively to ensure fresh ingredients and proper tracking of supplies. While facing challenges around capacity and discounts, recommendations include expanding through mobile ordering and new outlets, developing signature dishes, and boosting social media presence.
Past analysis and five forces model of fast (2)Kimia Anwary
The document discusses PEST analysis and Five Forces model for the fast food and confectionery industries in Bangladesh. For fast food, it identifies political, economic, social and technological factors in the PEST analysis. In Five Forces, it finds high competitive rivalry and bargaining power of buyers, low bargaining power of suppliers, and moderate-high threat of substitutes and new entrants. For confectionery, the PEST analysis similarly examines political, economic, social and technological factors. The Five Forces model finds high competitive rivalry and bargaining power of buyers, and lower bargaining power of suppliers and threat of new entrants. It then compares the core competencies and competitive advantages of Swiss Bakery and Mr. Baker.
KFC is a global fast food restaurant chain founded in 1952 in Kentucky by Colonel Harland Sanders. It now has over 11,000 outlets in over 85 countries. KFC ensures food safety and quality through stringent controls like HACCP programs, supplier audits, mystery shopper programs, and staff training. Key people include David Novak as CEO of parent company Yum! Brands and Cheryl Bachelder as President of KFC. The company has grown from $105 in 1952 to a $7.2 billion market cap today.
McDonald's is the world's largest restaurant chain with over 31,000 locations globally. As analyzed using Porter's Five Forces model, McDonald's faces high rivalry from competitors like Burger King and KFC. However, the bargaining power of suppliers is low as McDonald's is a major purchaser. Potential new entrants face regulatory barriers while substitutes offer low to moderate threats. McDonald's maintains strength through its brand image and value but also faces weaknesses like targeting children and slow drive-thrus. Opportunities include partnerships and healthier options, though threats include commodity prices, new fast food chains, and promotional costs from competitors.
ENGLISH BISCUITS MANUFACTURERS -supply chain managementSamreen Lodhi
English Biscuit Manufacturers (Private) Limited was established as a joint
venture company in 1965 with the name of Peek Freans
Pakistan Limited
EBM provide Pakistani consumers with nutritious and
hygienically packed biscuits of the highest quality.
The brand name 'Peek Freans' is a household name, and
people trust and believe in the quality of the products produced
under this brand
EBM is also the first biscuit company in Pakistan to have achieved
ISO - 9001 Certification in correspondence with its institutional
slogan 'The Legend Leads'.
EBM is also the only food company to have been awarded
Environmental Excellence Award for seven successive years 2004 to 2010
The company was founded in 1867 and merged with another company in 1905, becoming one of the world's largest food companies. It has a comprehensive distribution network that transports raw materials from 7 manufacturing facilities to distributors, stockists, wholesalers and retailers through a system of godowns, agents and transport by road. The company sets sales targets and provides incentives like commissions and awards to motivate its distribution channels.
KFC's operation strategies document discusses the company's vision, mission, products, SWOT analysis, and value chain. It also compares KFC and McDonald's strategies. Some key points:
- KFC's vision is to be the leading integrated food services group in ASEAN delivering quality products and excellent customer service.
- A SWOT analysis identifies strengths like its famous chicken recipe but also weaknesses such as unhealthy menu options.
- KFC focuses on service, number of outlets, price, and menu variety in its strategic map.
- It compares strategies with McDonald's, such as KFC specializing in chicken while McDonald's has lower prices and targets all income levels.
The document provides an overview of McDonald's strategic management from 1955 to the present. It discusses key leaders and their contributions, such as Ray Kroc establishing the self-service and quick-service model in the 1950s. It also outlines challenges McDonald's faced, such as health concerns in the late 1990s/early 2000s. The document further analyzes McDonald's external environment, industry competitiveness, internal factors and provides a SWOT analysis. It concludes with strategies around vision, mission, operations, marketing, human resources, and more.
Formalized sales and operations planning (S&OP)Tristan Wiggill
Formalised Sales & Operations planning (S&OP) – KFC case study by ELIZBE ROHDE.
Presented during the 37th annual SAPICS conference and exhibition for supply chain professionals, held at Sun City, South Africa on 1 June 2015.
KFC is a global chicken restaurant chain founded in 1952 by Colonel Harland Sanders. It is now owned by Yum! Brands and has over 11,000 outlets in 85 countries. The document discusses KFC's history, growth from $105 to a $7.2 billion market cap, and international presence. It analyzes KFC's finances, operations, marketing, and external factors. Alternatives proposed include KFC cafeterias and grocery products. The recommended alternative is for KFC to deliver hospice dinners to terminally ill patients to improve its social image and reputation.
Whole Foods Market operates 311 natural and organic supermarkets in the United States, holding a 15% market share of the growing $65 billion natural and organic foods segment. It has experienced stable top-line growth of 11.28% annually and increasing profitability through efficiency gains. While returns have doubled in five years, further improvement is needed. However, as the first certified organic retailer and segment leader, Whole Foods is well positioned to capitalize on continued consumer demand for healthy, organic options.
- Dawn Group of Companies was founded in 1981 in Karachi, Pakistan and has since expanded to include multiple production plants across Pakistan.
- It operates as a parent company called Dawn Bread with subsidiary companies like Bread and Beyond and Dawn Foods Mezban.
- Dawn bread and Dawn frozen foods deal in ready-to-cook and ready-to-eat products like breads, buns, and frozen meals containing beef, chicken and wheat.
- The company has achieved maturity in the market and aims to further expand its distribution channels and market share locally and abroad.
This document discusses PepsiCo India's sales management and distribution systems. It outlines PepsiCo's 16 brands in India and major competitors. It then describes PepsiCo's various beverage delivery channels and sales techniques. The document also discusses challenges, distribution operations through different systems like Direct Store Delivery and Broker Warehouse Distribution. It notes problems faced and provides recommendations around supply chain and logistics.
KFC is a global fast food chain founded in the US in 1930. This document analyzes the KFC location in Vikrampuri, Hyderabad, India. It identifies gaps in service quality using a SERVUCTION and integrated gap model. Key gaps include a lack of welcoming, limited variety and delivery area, and unclear self-service processes. Recommendations include designating greeters, expanding affordable options and delivery zones, and clarifying service types.
The document describes Haldiram's supply chain and distribution network for delivering snacks from factories to customers. Key aspects include:
1) Haldiram uses a multi-tier distribution system with corporate offices, factories, distributors, C&F agents, retailers and customers. Orders flow from retailers to the corporate office to factories.
2) Products are packaged in various sizes for different store types from small retailers to modern trade stores.
3) Transportation of products involves vendors, warehouses and different vehicles like trucks, tempos and others, with associated costs that vary by vehicle type.
McDonald's entered the Indian market in 1995 and has since grown to become one of the largest food service organizations in the world with over 3,000 restaurants across 119 countries. [McDonald's is committed to quality across its operations through policies around food quality, cleanliness and hygiene, quality supply chain management, and customer service. It conducts regular quality checks and maintains strict standards for employee hygiene and food safety.] McDonald's sees opportunities for further growth in India through expanding into new markets while also facing threats from changing customer tastes and increasing competition.
Competition in the fast food industry is high due to major competitors like Burger King and YumBrand that have significant advertising capabilities and large numbers of outlet locations. Potential for new entrants is also high because of low startup costs and easy market access as shown by Subway's success. McDonald's has low supplier power due to its size and bargaining power over suppliers that rely on McDonald's for business. Customer power is also low since buyers have little influence and are loyal to the brand due to differentiation and convenience. Threat of substitutes is low to moderate as McDonald's introduces local products but other options are available.
This document discusses strategies for effective distribution in the fast moving consumer goods (FMCG) sector. It outlines the critical role distribution plays in FMCG and shares experiences from the beverage industry. Key aspects covered include designing channel structures, selecting and leveraging channel partners, motivating partners, and measuring distribution effectiveness. The overall message is that distribution is vital for FMCG companies to deliver products to consumers conveniently and compete successfully.
Young's Food started in 1988 in Karachi and launched its first product, mayonnaise. It has since expanded its product line and internationally. The company's vision is to be a brand of choice for halal, convenient food products globally. It aims to provide high quality, safe, and nutritious products through customer focus and excellence. Young's manufactures mayonnaise, spreads, sauces and honey through three hygienic production plants in Pakistan and markets its products internationally in Asia, Africa, and other regions.
The document provides an overview of the supply chain management processes at English Biscuits Manufacturers (EBM). It describes the key departments involved including material management, finance, production, marketing and sales. It outlines the business processes from acquiring raw materials to manufacturing biscuits to distribution. It also provides details about how biscuits are made and the roles of different departments like managing suppliers, storing raw materials, production planning, quality control, warehousing finished goods and order fulfillment.
FoD - Food on Demand the amazing new dining experience for College and Universities. FoD blends awesome culinary creations along with innovative ordering technology to deliver an industry leading dynamic dining experience. Click now to learn more...
This document outlines the mission, vision, and core values of an organization focused on refreshing people's minds, bodies, and spirits through creating value and making a difference. It also provides strategic, tactical, and operational details for the organization's manufacturing processes, quality control measures, and logistics operations. Recommendations are made to strengthen the organization's brand and increase sales, earnings, and shareholder wealth through promotional strategies and business intelligence.
The marketing plan document outlines the mission, vision, values and goals for a new detergent brand. It analyzes the competitive landscape of the detergent market in terms of size, growth trends, major players and their market shares. Segmentation and targeting strategies are proposed based on user profiles. Product features, pricing strategies, placement channels and promotion ideas are recommended. The marketing strategy involves initially testing the product in Mumbai before a phased pan-India launch with ongoing monitoring and improvements.
This document provides information about Dawn Bread, a family-owned Pakistani bread company. It discusses Dawn Bread's history, mission to provide good-looking and tasting bread, and goal to ensure quality, freshness and service. It outlines Dawn Bread's production processes, distribution network, quality standards, ingredients used, and health benefits of its products. The document also discusses Dawn Bread's market segmentation, target markets, product portfolio, positioning strategies, competitors, pricing strategies, product life cycle, levels of product, and BCG matrix analysis. It concludes with details about Dawn Bread's marketing mix, including its price, placement, and promotion strategies.
McDonald's is the world's largest fast food chain founded in 1940. It operates over 30,000 restaurants globally serving over 47 million customers daily. McDonald's pioneered the franchise model and focuses on quality, service, cleanliness and value. While it faces competition from other fast food chains and healthier alternatives, McDonald's leverages brand recognition, competitive pricing, and extensive use of IT systems to process orders efficiently across its large global operations.
The document summarizes the results of a market research survey of micro-businesses in the Farnham area. It finds that most micro-businesses are sole proprietorships or have fewer than 4 employees and work from home or in multiple locations. These micro-businesses make good use of coffee shops, spending an average of £5-10 per week, and prefer sitting over takeaway. The businesses are highly engaged with technology, having websites and using social media, though many want access to more digital skills training. An overwhelming majority expressed interest in a "Business Café" that would provide workspace and services for local micro-businesses.
The company was founded in 1867 and merged with another company in 1905, becoming one of the world's largest food companies. It has a comprehensive distribution network that transports raw materials from 7 manufacturing facilities to distributors, stockists, wholesalers and retailers through a system of godowns, agents and transport by road. The company sets sales targets and provides incentives like commissions and awards to motivate its distribution channels.
KFC's operation strategies document discusses the company's vision, mission, products, SWOT analysis, and value chain. It also compares KFC and McDonald's strategies. Some key points:
- KFC's vision is to be the leading integrated food services group in ASEAN delivering quality products and excellent customer service.
- A SWOT analysis identifies strengths like its famous chicken recipe but also weaknesses such as unhealthy menu options.
- KFC focuses on service, number of outlets, price, and menu variety in its strategic map.
- It compares strategies with McDonald's, such as KFC specializing in chicken while McDonald's has lower prices and targets all income levels.
The document provides an overview of McDonald's strategic management from 1955 to the present. It discusses key leaders and their contributions, such as Ray Kroc establishing the self-service and quick-service model in the 1950s. It also outlines challenges McDonald's faced, such as health concerns in the late 1990s/early 2000s. The document further analyzes McDonald's external environment, industry competitiveness, internal factors and provides a SWOT analysis. It concludes with strategies around vision, mission, operations, marketing, human resources, and more.
Formalized sales and operations planning (S&OP)Tristan Wiggill
Formalised Sales & Operations planning (S&OP) – KFC case study by ELIZBE ROHDE.
Presented during the 37th annual SAPICS conference and exhibition for supply chain professionals, held at Sun City, South Africa on 1 June 2015.
KFC is a global chicken restaurant chain founded in 1952 by Colonel Harland Sanders. It is now owned by Yum! Brands and has over 11,000 outlets in 85 countries. The document discusses KFC's history, growth from $105 to a $7.2 billion market cap, and international presence. It analyzes KFC's finances, operations, marketing, and external factors. Alternatives proposed include KFC cafeterias and grocery products. The recommended alternative is for KFC to deliver hospice dinners to terminally ill patients to improve its social image and reputation.
Whole Foods Market operates 311 natural and organic supermarkets in the United States, holding a 15% market share of the growing $65 billion natural and organic foods segment. It has experienced stable top-line growth of 11.28% annually and increasing profitability through efficiency gains. While returns have doubled in five years, further improvement is needed. However, as the first certified organic retailer and segment leader, Whole Foods is well positioned to capitalize on continued consumer demand for healthy, organic options.
- Dawn Group of Companies was founded in 1981 in Karachi, Pakistan and has since expanded to include multiple production plants across Pakistan.
- It operates as a parent company called Dawn Bread with subsidiary companies like Bread and Beyond and Dawn Foods Mezban.
- Dawn bread and Dawn frozen foods deal in ready-to-cook and ready-to-eat products like breads, buns, and frozen meals containing beef, chicken and wheat.
- The company has achieved maturity in the market and aims to further expand its distribution channels and market share locally and abroad.
This document discusses PepsiCo India's sales management and distribution systems. It outlines PepsiCo's 16 brands in India and major competitors. It then describes PepsiCo's various beverage delivery channels and sales techniques. The document also discusses challenges, distribution operations through different systems like Direct Store Delivery and Broker Warehouse Distribution. It notes problems faced and provides recommendations around supply chain and logistics.
KFC is a global fast food chain founded in the US in 1930. This document analyzes the KFC location in Vikrampuri, Hyderabad, India. It identifies gaps in service quality using a SERVUCTION and integrated gap model. Key gaps include a lack of welcoming, limited variety and delivery area, and unclear self-service processes. Recommendations include designating greeters, expanding affordable options and delivery zones, and clarifying service types.
The document describes Haldiram's supply chain and distribution network for delivering snacks from factories to customers. Key aspects include:
1) Haldiram uses a multi-tier distribution system with corporate offices, factories, distributors, C&F agents, retailers and customers. Orders flow from retailers to the corporate office to factories.
2) Products are packaged in various sizes for different store types from small retailers to modern trade stores.
3) Transportation of products involves vendors, warehouses and different vehicles like trucks, tempos and others, with associated costs that vary by vehicle type.
McDonald's entered the Indian market in 1995 and has since grown to become one of the largest food service organizations in the world with over 3,000 restaurants across 119 countries. [McDonald's is committed to quality across its operations through policies around food quality, cleanliness and hygiene, quality supply chain management, and customer service. It conducts regular quality checks and maintains strict standards for employee hygiene and food safety.] McDonald's sees opportunities for further growth in India through expanding into new markets while also facing threats from changing customer tastes and increasing competition.
Competition in the fast food industry is high due to major competitors like Burger King and YumBrand that have significant advertising capabilities and large numbers of outlet locations. Potential for new entrants is also high because of low startup costs and easy market access as shown by Subway's success. McDonald's has low supplier power due to its size and bargaining power over suppliers that rely on McDonald's for business. Customer power is also low since buyers have little influence and are loyal to the brand due to differentiation and convenience. Threat of substitutes is low to moderate as McDonald's introduces local products but other options are available.
This document discusses strategies for effective distribution in the fast moving consumer goods (FMCG) sector. It outlines the critical role distribution plays in FMCG and shares experiences from the beverage industry. Key aspects covered include designing channel structures, selecting and leveraging channel partners, motivating partners, and measuring distribution effectiveness. The overall message is that distribution is vital for FMCG companies to deliver products to consumers conveniently and compete successfully.
Young's Food started in 1988 in Karachi and launched its first product, mayonnaise. It has since expanded its product line and internationally. The company's vision is to be a brand of choice for halal, convenient food products globally. It aims to provide high quality, safe, and nutritious products through customer focus and excellence. Young's manufactures mayonnaise, spreads, sauces and honey through three hygienic production plants in Pakistan and markets its products internationally in Asia, Africa, and other regions.
The document provides an overview of the supply chain management processes at English Biscuits Manufacturers (EBM). It describes the key departments involved including material management, finance, production, marketing and sales. It outlines the business processes from acquiring raw materials to manufacturing biscuits to distribution. It also provides details about how biscuits are made and the roles of different departments like managing suppliers, storing raw materials, production planning, quality control, warehousing finished goods and order fulfillment.
FoD - Food on Demand the amazing new dining experience for College and Universities. FoD blends awesome culinary creations along with innovative ordering technology to deliver an industry leading dynamic dining experience. Click now to learn more...
This document outlines the mission, vision, and core values of an organization focused on refreshing people's minds, bodies, and spirits through creating value and making a difference. It also provides strategic, tactical, and operational details for the organization's manufacturing processes, quality control measures, and logistics operations. Recommendations are made to strengthen the organization's brand and increase sales, earnings, and shareholder wealth through promotional strategies and business intelligence.
The marketing plan document outlines the mission, vision, values and goals for a new detergent brand. It analyzes the competitive landscape of the detergent market in terms of size, growth trends, major players and their market shares. Segmentation and targeting strategies are proposed based on user profiles. Product features, pricing strategies, placement channels and promotion ideas are recommended. The marketing strategy involves initially testing the product in Mumbai before a phased pan-India launch with ongoing monitoring and improvements.
This document provides information about Dawn Bread, a family-owned Pakistani bread company. It discusses Dawn Bread's history, mission to provide good-looking and tasting bread, and goal to ensure quality, freshness and service. It outlines Dawn Bread's production processes, distribution network, quality standards, ingredients used, and health benefits of its products. The document also discusses Dawn Bread's market segmentation, target markets, product portfolio, positioning strategies, competitors, pricing strategies, product life cycle, levels of product, and BCG matrix analysis. It concludes with details about Dawn Bread's marketing mix, including its price, placement, and promotion strategies.
McDonald's is the world's largest fast food chain founded in 1940. It operates over 30,000 restaurants globally serving over 47 million customers daily. McDonald's pioneered the franchise model and focuses on quality, service, cleanliness and value. While it faces competition from other fast food chains and healthier alternatives, McDonald's leverages brand recognition, competitive pricing, and extensive use of IT systems to process orders efficiently across its large global operations.
The document summarizes the results of a market research survey of micro-businesses in the Farnham area. It finds that most micro-businesses are sole proprietorships or have fewer than 4 employees and work from home or in multiple locations. These micro-businesses make good use of coffee shops, spending an average of £5-10 per week, and prefer sitting over takeaway. The businesses are highly engaged with technology, having websites and using social media, though many want access to more digital skills training. An overwhelming majority expressed interest in a "Business Café" that would provide workspace and services for local micro-businesses.
Analysis and design document of Restaurant Automation project for Object Oriented Software Engineering.
Engineered requirements, created use case, sequence, class and system architecture diagram using Rational Rhapsody
Applied various design patterns such as Creator, Controller, Low coupling & High cohesion, Information Expert in design phase
Implemented using Java in compliance with design specifications using OOP concepts such as inheritance, abstraction, function and operator overloading etc.
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
The World Café aims to become one of the most premium coffee brands in India. It plans to capture 10% market share within one year. The organized café market in India is valued at Rs.1100 crore and growing at 25% annually. Young consumers aged 15-25 years form the largest demographic. Competition includes Coffee Day, Starbucks, and Barista. The World Café will differentiate itself by offering coffee from around the world. Its target segments are consumers seeking status, ambience, and good service in the income groups of Rs.3-50 lacs. The marketing strategy involves establishing the brand as a place to relax and enjoy worldwide coffee varieties through an integrated marketing campaign with a budget of Rs.3 lacs.
Café Coffee Day is the largest coffee chain in India, starting in 1996 in Bangalore. It now has over 900 outlets across India and plans international expansion. While its main competitors are Barista, Café Mocha, and Costa Coffee, it positions itself as affordable and targets youth through its café culture experience. Coffee consumption in India is growing at 5-6% annually, with CCD aiming to expand further in tier 2/3 cities through various promotional activities and loyalty programs to attract its main demographic of students and young professionals.
discuss about System system analysis, system design, system analyst's role, Development of System through analysis, SDLC, Case Tools of SAD, Implementation, etc.
This document outlines a case study of Jollibee, a Philippine fast food company. It discusses Jollibee's story timeline, values, mission, vision, 3Bs, 5 forces analysis, key success factors, strategic group map, operational excellence in serving customers, employees, franchises, and the country. It also covers leadership, globalization efforts, and proposes discussion questions.
Media Buying and selling in recessionary timesNaman Sharma
The document discusses media buying and selling during recessions. It defines a recession as a period of reduced economic activity lasting more than a few months. Recessions are caused by downward economic spirals that can be triggered by financial, political, or climate shocks. During recessions, demand decreases while supply remains high, driving down prices. The document then analyzes the causes of the late 2000s recession in the US and its global impacts. It outlines various manifestations of a recession, both generally and for the media industry specifically, such as delayed payments, budget cuts, and increased competition. The document concludes by providing recommendations for advertisers, media agencies, and broadcasters to follow during recessionary times, focusing on principles like measurement,
The document describes a proposed cooperative for restaurant owners in San Diego. The cooperative would allow restaurant owners to work together to leverage their purchasing power for supplies, coordinate marketing efforts, and share best practices. It would provide value to members through lower costs, increased publicity and revenue. The cooperative aims to support local farms and food producers while providing diners with higher quality, fresher ingredients and promoting a sense of community.
Impact of recession on Advertising industryNaman Sharma
The document discusses definitions and causes of recession. It notes that recession is a period of reduced economic activity defined as at least two consecutive quarters of declining GDP. Recessions are usually caused by downward economic spirals that follow periods of overinvestment and unsustainable growth. The housing bubble in the US fueled by easy credit and rising asset prices is cited as a key cause of the recent global recession, which spread through financial crisis and falling demand. The document outlines some effects of recession on media businesses, including delayed/cancelled campaigns, budget cuts, payment delays, and increased competition. It provides recommendations for advertisers, agencies, and broadcasters to focus on measurement, accountability, innovation, cost control, and value in recession times.
Urban Farm Cafe Marketing Plan (Winter 2010)Grace Cheung
The document outlines a marketing plan for a new restaurant called Urban Farm Café. The café aims to provide healthy, locally-sourced meals in Woodland Hills, CA. Key points of the plan include:
- Targeting health-conscious professionals and families in the area.
- Offering all organic ingredients and promoting sustainability.
- Locating in a busy area with ample parking and renting space for $3.25 per square foot.
- Using various promotional tactics like social media, events, and partnerships to reach over 32 million impressions annually with a $40,800 budget.
- Calculating the break-even point at 59,225 customers spending an average of $15 per visit to
Warren Dietel, CEO of Puff 'n Stuff Catering, shares tactics to combat rising food and operations costs. He discusses developing standardized systems to reduce waste, using menu engineering to design cost-effective menus, and determining true production and overhead costs. Other tactics include strategically raising prices considering various factors, effective purchasing practices, and leveraging technology and small efficiencies to streamline operations. The presentation aims to help combat rising costs while protecting and increasing margins.
Documento 4.5 strategy and competitive advantageChristian Rivera
The document discusses strategies for achieving competitive advantage, including low-cost leadership, differentiation, and best-cost provider strategies. It defines competitive advantage as delivering something of value to customers better than competitors. Firms can develop competitive advantages by lowering costs or differentiating their products/services in ways customers perceive as valuable. The best-cost provider strategy combines aspects of low-cost and differentiation by offering superior value through good attributes at a lower price than competitors.
The document provides an analysis of the fast food restaurant industry. It begins with an overview of the history and growth of the industry. It then discusses key features such as segments, production and distribution systems, and demand determinants. Porter's Five Forces model is applied to analyze industry competition. Financial data on industry revenue from 2010-2015 is presented globally and for the United States. The document also includes analyses of specific companies Chipotle, Papa Johns, and Starbucks.
This document discusses various topics related to pork production quality and valuation, including:
- The importance of quality, consistency, and attention to detail in meeting customer expectations.
- Factors that can degrade commodity pork quality like cheap feed ingredients.
- Regulatory responsibilities around price reporting and payment timelines.
- Alternative methods for valuing livestock when negotiated trades are limited.
- The need for the industry to improve production processes and standards to regain customer trust.
This document summarizes NigerSpices' marketing plan for onion powder. It analyzes their costs, product/service performance, company reputation, and overall competitiveness compared to rivals. NigerSpices has advantages in taste and yield but needs to improve quality to boost reputation. The plan is to get trial imports, build a factory with quality emphasis, launch locally with authorities/media, and invite clients to boost reputation over 6 months to become #1 supplier in Nigeria.
pricing involves the customer demand schedule, the cost function, and competitors’ prices. The question is how should a company integrate cost-, demand-, and competition-based pricing considerations? In setting a price the firm, for example Kodak, will have to consider the following cost-, demand-, and competition-based pricing decisions:
The document discusses several topics related to marketing including product quality, market share, product line breadth, vertical integration, expenditures, marketing communication elements, new products, research and development expenditures, standardization vs adaptation, the 4Ps of marketing, and people, process and physical aspects. It provides information on how these topics relate to profitability and competitive advantage.
This document discusses various factors and strategies for setting prices. It outlines 6 general pricing approaches: 1) factors affecting prices, 2) general pricing approaches, 3) new product pricing strategies, 4) product mix pricing strategies, 5) price adjustment strategies, and 6) factors to consider when setting prices. Some key strategies mentioned include cost-based, value-based, and competition-based pricing as well as market skimming, penetration pricing, product-bundle pricing, and geographical pricing.
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Understanding how timely GST payments influence a lender's decision to approve loans, this topic explores the correlation between GST compliance and creditworthiness. It highlights how consistent GST payments can enhance a business's financial credibility, potentially leading to higher chances of loan approval.
1. CAJUN TOWN CAFÉ
ANALYSIS
Consultants:
Younes Aitouazdi
Enosadeba Osazuwa
Marissa Elizondo
Felicia Irving
Maria Antelo
2. INTRODUCTION
Cajun Town Café:
• Location: North side
• Years in business: 7
• Size: 250 seating
• Employees: 28
• Legal form: partnership
between Marquez Moises &
Javier Leon.
3. INTRODUCTION
Mission: Cajun Town Café strives to offer the best value of
Cajun style dishes in a quick-serve casual dining
atmosphere.
Vision: Cajun Town Café aims to become a local favorite
Cajun Café that is known for pleasing the customer through
consistency in the taste of the food served and efficiency in
the service provided, every single time.
Goals: Open a new location within 5 years, improve
customer service, and determine new marketing techniques
4. EXTERNAL ANALYSIS
Analysis of general environment
•Demographic trends
•Economic Trends
•Political, legal trends
•Socio-cultural trends
•Technological trends
•Global trends
5. EXTERNAL ANALYSIS
Analysis the industry environment
Entry barriers of Power of suppliers Rivalry among Power of buyers Threats of
new competitors competitors substitutes
Low Low High High High
No government Many sources of Very competitive Customer Readily available
restrictions supply exist and saturated indifference to and attractively
market products and priced substitutes
services
low capital Products have Diverse Company is Buyers believe
requirements variable prices and competitors- rules dependent of the substitutes have
are subject to mild of the game not buyers for a comparable or
fluctuations always known significant portion better features
of its sales
No switching costs Oversea Competition The demand for High threat from
competition with against big chain restaurant meals is other prepared
better prices firms elastic food outlets
no economic of Local market price war no switching costs Take-home
scale requirement supplier with better packaged foods and
prices home-prepared
food
No switching costs
6. INTERNAL ANALYSIS
Management need to understand what the firm’s tangible
resources, Intangible resources, and core competencies are:
• Tangible Resources
• Intangible
Resources
• Strengths
• Weaknesses
7. COMPETITIVE ADVANTAGE
• Core competencies: They develop their own
Cajun food recipes, and the food preparation
experience.
• Competitive advantage is the consistency and
integrity of recipes and food quality combined
with the convenient location and affordable
prices.
8. STRATEGIC ALTERNATIVES
•Adopt a new strategy: Best-Cost Provider Strategy
•Use of organizational structure: simple and functional
•Increase the marketing budget and other sales
marketing
•Training employees to up sell, and offer more options to
increase sale
•Use technology implementation such as P.O.S system,
computerized stock management and time clock
management
•Promoting a green policy by using recyclable, and
friendly degradable material.
9. STRATEGIC CHOICE
• Best-cost Provider Strategy
• Implementation of a marketing
• Use of technology implementation
• Simple and functional structure
Owner /
Manager
Back of the Front of the Human
Procurement Accounting
House House resource
10. STRATEGY IMPLEMENTATION
Primary Activities
• Operations
• Marketing and sales
• Customer Service
Support Activities
• Procurement
• Human Resource Management
• Technology Development
• Firm Infrastructure
11. STRATEGY IMPLEMENTATION
Break-Even Analysis
Total Costs $928,073.69 / yr
Break Even $ $815,207.32 / Yr $2,233.44 / Day
Break Even Q * 50951 Meals 140 Meals / Day
•Assuming an average of $16 per meal.
•Breakeven $ = Fixed cost / 1-(Total variable cost / total sales)
•Breakeven Q = Fixed cost / price - variable cost per unit.
12. CONCLUSION
To meet the goals of the restaurant we
strongly recommend:
• Implementation of the best-cost provider
strategy.
• A simple and functional structure.
• The implementation of a marketing strategy.
• Use technology implementation
• Introducing health conscious and organic menu
• Entertainment inside the
• promote a green policy
With the implementation of these recommendations,
managers will benefit by reducing the cost of
operations, improving the quality and control of the
food, free up more time by reducing paperwork which
allow them to focus more on the customer instead.