This document describes Maans Products, a family-owned company established in 1982 in Ahmedabad, India that produces and markets Nirdosh, a unique herbal smoking device. The company is owned by Mr. Natvarlal Bhavsar and employs 30-40 workers to manually produce Nirdosh from a mixture of 14 herbs. While Nirdosh has potential health benefits over tobacco products, the company faces challenges from seasonal materials, lack of investment, and competition.

2. Members:
Amrish Ratna (03)
Sree Ram(07)
Charan Tej (08)
Mohammed Naseer Khan (17)
oohasree (27)
Shiva Attili (37)
Vamsi Krishna(38)

3.  Owner : Mr.Natvarlal Bhavsar
 Company’s name : Maans Products
 Year:1982
 location : Ahmedabad
 Product : Nirdosh ( a unique nontobacco smoking device)
 Family owned proprietary organisation
 Biri Manufacturing and marketing enterprise.
 Running since past 2 decades.
 Total sales 10 lakhs.

4.  Bhavasar company consists of 30-40 workers.
 Operations are manual and no machinery was
involved.
 The location of shop is at Gheekanta road
(Ahmedabad).
 Mr bhavasar’s sons owned two scooters to move
around the factory.
 He used to sell biris and nirdosh but also loose
tea.

5.  Interested in developing an ayurvedic
herbal non-tobacco smoking device in
late 70’s.
 Idea of the product.
 Started experimenting
 Outcome was a good mix of some 14
herbs rolled into herbal beedi.

6.  Raw material : mixture of 14 herbs
• Filter
• Wrapper : tendu leaf,alternate to
develop special medicinal paper
 Pack : rectangle box,wrapped by
cellophane paper
• Pack Insert : an instruction leaflet
• Brand Name:Nirdosh meaning
“innocent”
• Print content on the pack : Bicets
coined by taking 2 letter from biris &
cigarettes

7. Workers under specially created hygienic
conditions.
 He Employed an engineer for a special mission
with a help of inputs.
 He invested time and money but he finally gave
up.
 Machinery.
 Expenditure.
 In early 90’s he has again given this task to an
engineer in bombay.

8.  Helps body's defense mechanism work
against diseases
 Real rejuvenator
 Induces a sense of well being & helps
concentrate mind due to herbal contents
 A throat cleaner, thus enhances sonority a
singer's voice
 No nicotine- no harm to the health
 No paper to burn-no harm to the health
 Long-lasting pleasant smell of smoke

9. PRODUCT
PRICE
PLACE
PROMOTION

10. SR.NO PACKING DETAILS RATE UNIT
1 10 pcs. In one packet 2.00 Packet
2 10 packets in one plastic
pack
20.00 10
packets
3 20 plastic packs in one carton 400 Carton
4 40 plastic packs in one carton 800 Carton
5 80 plastic packs in one carton 1600 Carton
Suggested consumer price per pack is Rs.2.50

11.  One main outlet in
Ahmedabad
 Various others towns &
cities of India

12.  Distribution of Free Samples
 Emphazing on the health
benefits
 Make the product more visible
using low cost advertising
medium .viz
-Newspaper
-Magazines
-Radio (or Doordarshan but costly)
-Outdoor Advertising
-Door – to – door selling

13.  Given free samples.
 He spent about 1.5 lakhs.
 He attended some seminars.
1.He had given free samples.
2. He had expected large orders

15.  Unique product in offering.
 Social cause to remove the harmful effect of
Nicotine.
 Well supported by the society.
 Niche market with probably no competition.
 Product is not only a replacement to tobacco but
also has health benefits associates with it.

16.  Seasonal availability characteristics
of raw material.
 Smoking may not accepted in India.
 Scare resource for investment in the
equipments.
 Placement of product in the market.

17.  Supplying the product to a much wider
audience.
 Can go national instead of just concentrating in
the state
 Can collaborate with Social houses and Indian
Government
 Can explore options of exporting the product by
maintaining the quality standards.Possibilities of
going international.

18.  No patent taken. This can lead to competition
and eventually downfall of the whole idea.
 The raw material like herbs is seasonal.
 Increase in production will require technology
involvement.
 Lack of intent and effort may lead to limiting the
growth perspective
 Competition from cheaper cigarettes

19.  Beneficial to your entire body
 Can be used to quite smoking
 It can be smoked in moderation to enhance
health.
 Niche product
 Potential to do well in the market
 A health remedy