Why Disney failed in Europe?
Issues:-
1. Fewer visitors in winter .
2. Change of name 5 times in pairs
Disney land.
3. Euro Disney 20 miles far from Paris.
Cultural issues:-
1.Americans spend twice as long in theme parks
Than the French people.
2.Admissions fees costing tourists 30% more then Disney in
America.
3.Banning the sale of all alcoholic beverages.
4.Serving American catered food menus.
5.Refusal to sell cigarettes and chewing gums.

Disney in euro failure

  • 2.
    Why Disney failedin Europe? Issues:- 1. Fewer visitors in winter . 2. Change of name 5 times in pairs Disney land. 3. Euro Disney 20 miles far from Paris. Cultural issues:- 1.Americans spend twice as long in theme parks Than the French people. 2.Admissions fees costing tourists 30% more then Disney in America. 3.Banning the sale of all alcoholic beverages. 4.Serving American catered food menus. 5.Refusal to sell cigarettes and chewing gums.