The document outlines the business plan for Ayurveda Toothpaste pvt.ltd, an herbal toothpaste company in Nepal. It describes the company's products made from natural ingredients like neem and clove, market strategies, SWOT analysis, production process, future products including ayurvedic food and dairy, and aims to supply products throughout Nepal and develop a mobile app. The business plan provides details on the company's herbal toothpaste for niche natural markets as a competitive advantage over traditional toothpastes.

1. Prepared for: prepared by:
Alina Shakya 1. Gaurab Ghimire
2. Dikshya Timilsina
3. Dikshya Basyal
4.Khem Adhikari
5.Gaukul Basyal

2. 1.Company Name:
Ayurveda Toothpaste pvt.ltd
2.Business firm:
Partnership Business
Butwal-13 Belwas
Ph:067285431

3. 3.Raw Material:
Lwaung
Sukmel
Tulsipatta
Himalayan Jadibuti
4.Target Age Group:
Different-different age group
4.1. Target AREA
Lumbani Province
5.Uses of product:
 Generally, this product is used in our daily life to keep us
Hygiene.
 Our product has 0% chemical level. Which will not harm to any
age group.
 This product is based on Nepali Natural Herbal.

4. 6.Market Strategies:
 First of all, we should advertise about our product in YouTube
ads, Television, and other social media.
 we will provide product sample in different area through
marketing.
 we will try our best to convince people to buy our product.
 We will try to sell our product in satisfice price with best
quality.
 We will focus on customer satisfaction.
8.SWOT Analysis:

5. Strengths:
 All natural ingredients
 No harsh chemicals or artificial colors
 Health benefits from herbal ingredients
 Attractive to consumers who prefer natural products
Weaknesses:
 Limited flavor options

6.  Herbal ingredients may be unfamiliar to some consumers
 more expensive than traditional toothpaste
Opportunities:
 Growing demand for natural and organic products
 Opportunity to differentiate from traditional toothpaste brands
 Potential to target niche markets, such as those interested in holistic
health
Threats:
 Competition from other natural toothpaste brands
 Perception that natural products are not as effective as traditional
products
 Limited distribution channels compared to larger, established brands
9.Competative advantage analysis:
There are a few competitive advantages that a herbal toothpaste may
have over traditional toothpaste:
 All natural ingredients: Many consumers are seeking out natural and
organic products, and an herbal toothpaste made with all natural
ingredients may appeal to this market.

7.  Health benefits: Some herbal ingredients, such as neem and clove, have
natural antimicrobial properties and may help to improve oral health.
This could give a herbal toothpaste a competitive advantage over
traditional toothpaste.
 No harsh chemicals: Traditional toothpaste may contain chemicals such
as sodium lauryl sulfate and artificial sweeteners, which some
consumers may be trying to avoid. An herbal toothpaste that is free of
these chemicals could be a selling point.
 Differentiation: A herbal toothpaste that uses unique herbal ingredients
or has a distinctive flavor profile could help to differentiate it from other
toothpaste options on the market.
 Niche market targeting: By targeting a specific niche market, such as
those interested in holistic health, an herbal toothpaste brand may be
able to carve out a unique market position and gain a competitive
advantage.
10.Product feature:
 It is used for eliminating harmful bacteria in our mouth naturally
without using harmful chemical.
 They are 100%free of artificial flavors and dyes 2 certain
chemicals.
 It does not cause any kind of irritation or sensitivity where it is
formed from all-natural herbal.

8.  It has natural ingredients which are known to have teeth whitening
properties, such as charcoal and coconut oil.
 It is used for the people with certain dietary restriction, such as
gluten free or nut free.
 Packing of product with eco-friendly material also such as recycled
plastic or paper which can also attract more customers.
 It contains natural ingredients like mint and other herbs to fresher
our mouth as well.
11.Consumer Benefits:
o It is saves consumer from saver dental issue.
o This keeps mouth and breath fresh after brushing.
o It prevents gum infection cavities and teeth loss.
o It is trust worth product in reason able price.
o Its element the bacteria in your mouth naturally without using
harmful chemical.
o It is good for hole in teeth, broken teeth and sensitives teeth.
o It is very good for bleeding gum problem.

9. o It helps to stop you from removing your teeth.
12. Patent and trademark protection:
file a patent application with the United States Patent and
Trademark Office (USPTO). The process of obtaining a to
obtain
patent protection for your herbal toothpaste, we will need to
patent can be complex and time-consuming, so it is often
advisable to seek the assistance of a patent attorney.
In your patent application, we will need to describe your
invention in sufficient detail to enable someone skilled in the
relevant field to understand how it works and how to make
and
use it. we will also need to explain why your invention is
novel
and non-obvious compared to existing toothpaste products
on the market.
If our patent application is successful, we will be granted a
patent
that gives we the exclusive right to make, use, sell, and
import us

10. toothpaste for a certain period of time (typically 20 years
from the date of filing).
To obtain trademark protection for our toothpaste, we will
need
to file a trademark application with the USPTO. In our
application,
you will need to specify what we are seeking to protect (e.g.,
the
name of your toothpaste, a logo, or a slogan). If our
trademark
application is approved, we will be granted a trademark that
gives
the exclusive right to use the protected elements in
connection with our toothpaste.
13.Description of production Process:
Ayurveda is such an industry where immense number of
raw materials are consumed for production of various
classical as well as proprietary medicines, namely herbal
origin, animal origin, metals & minerals and other items like
packing materials, etc…
A major share of raw materials is of plant origin. It includes
herbs, shrubs, leaves, barks, heartwood, flowers, seeds,

11. fruits, fruit kernel, oils, gums, resins etc. Animal origin:
Animal byproducts like ghee, milk, honey etc are inevitable
for most of the Ayurvedic products.
14.Future products & Aim:
In future we will produce many more ayurveda product
and we will provide good quality product in satisfied price
Range.
Our possible future products are given below:
 Ayurveda food
 Ayurveda dairy product
Our future aim is given below:
 We will supply our product all over the Nepal.
 Lunching mobile application and provide basic
information….. etc