Joy of Life is a unique concept based on two guiding objectives: Improving the human body’s natural resistance against physical, mental and spiritual problems, i.e. improving the human body’s aura. Improving the human body’s self healing power, i.e. balancing the Chakras.

1. Lifestyle Wellness Garments
Truly Sustainable, as per Global Organic Textiles Standards,
using our Patented, Green Technology
Launching brands for “Organic Herbal Lingerie, Innerwear and
Yoga Wear with skin fortifying finishes, developed in technical
collaboration with IIT Delhi.

2. Launching brands for “Organic Herbal Lingerie, Innerwear and Yoga Wear
with skin fortifying finishes”
“Ultimate Luxury Wellness Garments” which are soothing, durable,
comfortable, hygienic with a healing touch for the most sensitive organs of
the human body; have already created buzz worldwide
http://www.advantagenature.com/aont-press-room.htm
Create Marketing & Distribution Network worldwide; do White labeling
Low Carbon Foot Print, Green/ Clean Technology will earn Carbon Credits,
tested & perfected in IIT Delhi
US & Indian Patent already granted and more pending at EPO & India
Ultimate technical team, top technologist from IIT Delhi as stakeholders
Promote Organic Cultivation for backward integration of our raw material
needs on contractual basis under PPP model
Compliments the CSR perspective of all our business associates
AONT: Highlights
Revived “Ayurvastra” the ancient science of clothing using Modern Bio
Technology Interventions (Ayurvastra is Ayur + Vastra; Ayur means Health
and Vastra means Garment i.e. Health Garment).

3. Business Vision: Road to Success
Approx. 8000 sq. mts. will be utilized for Herbal Extraction, Dyeing,
Printing & Finishing
Plant Building ready
8000 sq. mts. for a world class Ayurvedic Health Resort in tie-up with the
State Govt. Hospital, for Clinical Trials of our products
Ambitious but very well evaluated plans for Organic Cultivation of Herbs in
at least 1000 acres of land in H.P. to start with under PPP model, for our
future raw material requirements
AONT main focus & philosophy is to continuously develop Innovative
Organic Herbal Wellness Products, seek their International Patent rights
and commercialize them in the near future.
State of the Art integrated facility in H.P., in very
green & serene environment to have a centralized
Manufacturing, Process & Products Development,
Backward Integration, continuous R&D with a vision
to use it as a showcase to establish the truly
Commercial, Human & Eco friendly approach of our
business model to the world
Acquired land measuring 15990 sq. mts. with all the
necessary clearances from the State Government

4. Technology Description
Features
Synthetic
Dyes
(Hazardous)
First of its kind, Green, Proprietary Textiles Processing Technology to
produce Organic Herbal Garments with Skin Fortifying & Wellness
properties using Biotechnology Applications and by Bio-engineering
Natural/ Organic Herbal ingredients only. Truly Sustainable, avoids
using any hazardous, harmful synthetic dyes or ingredients.

5. Products & Features
Treated with USFDA approved (Safe List) Herbs & other Bio-
materials for Anti-Microbial, Invigorating & Moisture Regulating
properties, Encapsulated with Healing Herbs, Vitamins & Aromas.
Lifestyle Garments
MaternityActive & Yoga
Wear
Kids
Wear
Hospital Scrubs & Maternity
Wear
InnerwearLingerie
ht Wear
Thermal
Wear

6. forms for harsh environments Burn & Wound
Feminine Care ProductsDiapers
Kids Adults
Sanitary Pads
Tampons
Products- Future Targets

8. Garments means Protection……
But Conventional Garments…?
Laurel House, Celebrity Writer From Planet green,
discovery.com, says
Working out strengthens your body, fortifies your bones, and improves
your immune system. But don't forget that as you sweat, your pores are
opening, making you more prone to outside invaders slipping in through
your skin. Problem is, many of the trendy exercise clothes are made from
chemically treated fabric that, yes, when we sweat can be purged. Why
work so hard to be healthy, all the while swaddling ourselves with
something so potentially unhealthy?
http://planetgreen.discovery.com/food-health/surprising-green-exercise-fabrics.html
We, at Joy of Life fully agree with this philosophy, just imagine-
how the residue of conventional textiles dyeing and processing
harms the immune system of Mother Earth & kills the natural flora
where it falls therefore how much harm it might be doing to our
bodies as well because subconsciously we are also eating these
harmful chemicals.
Spurred on by the success of Greenpeace’s Detox
Campaign, exposing the links between textile manufacturing
facilities using toxic chemicals and water pollution, this new
report further investigates 20 global fashion brands including
Armani, Levi’s and Zara, and their use of hazardous
chemicals
http://linkingsustainability.com/2012/11/23/report-toxic-threads-the-big-fashion-stitc

9. Why …….... Garments???
Conventional versus Joy of Life!!!
Criteria Conventional Garments Joy of Life Garments
Toxic
pH
5.5
Apple Cider Vinegar
Microbial Growth Inhibitor Neem & Tulsi
Hygienic & Freshening Neem, Tulsi,
& Methi Dana
Skin Protecting &
Rejuvenating
Neem, Tulsi, ACV
& Methi Dana
Insects & Moth Repellent Neem & Tulsi
All the garments of Joy of Life are processed from a concoction of Neem (Azadirachta indica) , Tulsi
commonly known as Holy Basil Ocimum tenuiflorum and Apple Cider Vinegar.

10. Marketing Strategy: Multi Dimensional
Continuous R&D for better and newer product line & technology
superiority
Top professional execution team with best incentives in the market
Generating awareness & Concept selling through Social Media
channels
Participating in Global Yoga Conferences
http://www.yjevents.com/ep/marketplace.php
& Green Festivals http://www.greenfestivals.org/
Make a online Showroom ~ ePortal,
targeting Yoga Studios, Stores, Teachers &
other Holistic Fitness Therapists with
franchise & marketing offers; they not only
truly appreciate our concept but are
already promoting it.
Create “distribution network & shop-in-
shop” in multi-brand outlets for our
Innerwear & Yoga Wear, across INDIA .
White labeling for the existing brands and fulfill the Dyeing &
Processing needs of other manufacturers.

11. Truly Sustainable
Social
well being
Technological
well being
Environmental
well being
Economic
well being
Sustainable
Development
Indicators
This project caters to the guidelines of CDM India, UK, USA & Rest of
the world also as per UNFCCC guidelines.
http://www.tfsgreen.com/united-states-markets/
http://www.environmentagency.gov.uk/static/documents/Business/UK_Guidance_on_CDM_project_approval.pdf
https://cdm.unfccc.int/methodologies/index.html

12. Anti- microbial Test Reports, of IIT Delhi
Using International Testing Procedures, AATCC- 30 &147

13. IPR Status
USA, European and Indian Patent, already granted
One more pending in India.
All the Patents & IP related rights are with the company only

14. Management Team
Rajiv Rai Sachdev, MD is a serial entrepreneur, Concept Selling/
Marketing is his main forte, from Media background and has more
than 11 years of practical experience in Herbal/Natural Processing
& value-added product development in Wellness domain. He has
many Patents in his name.
Mr. Rakesh Sood, Executive Director (B.Tech & MBA) has more
than 35 years of experience in Marketing & Branding, of Innerwear
Industry. Instrumental in launching & establishing most of the major
brands in hosiery industry and a well known name in the Innerwear
Industry worldwide.
Mr. Anurag Gupta, Director- COO (B.Tech, Chemical) has more
than 15 years of experience for Supercritical Fluid Extraction,
manufacturing & extraction of Herbal Dyes & Extracts. He was
instrumental in setting-up & successfully running many units.

15. Achievements & Honors
Gold Medalist at DST-Lockheed Martin Award,
Innovation Growth Prog. of Indian & US Govt.
AWEX- Belgium, selected for WalloniaTECH
India Program.
National Search for Innovation,
CIIE- IIM Ahmadabad
NRI Global Summit Dubai,
The Green-tech Entrepreneur

16. Business Model
Organic
Garments India
Raw
Herbs
Integrated Mfg.
Garment
Processing
&
Herbal
Extraction
USA
Europe
India
Quality
Assurance
India
India
Employees will be given Sweat Equity, based
on performance.

17. Customers & Media Response
Japanese Designer Kakuya Yoneko, our Customer says:
“Thank you for making wonderful products of organic
cotton and the natural dyes print. It is possible to
recommend to the customer. The customer in the shop
also said wonderful.”
Hindustan Times …31st
Jan 2010
“Exceeding the brief, Herbal Undies”
Telegraph.co.uk… 2nd
Feb 2010
“Cellulite? Try organic Indian knickers ”
University of Illinois, US...3rd
Feb 2010
“© 2007-2010 THE CARBON CAPTURE REPORT™”
Express.co.uk… 2nd
Feb 2010
“MIRACLE KNICKERS THAT BANISH CELLULITE? ”

18. Advantage: India/ World
We wish to provide our naturally dyed Organic yarns to the rural weavers
with a buy back guarantee of the fabrics produced by them
Herbs with medicinal properties are our main ingredients for processing,
we will encourage Organic Herbal Plantation and also do our own
plantation on contractual basis
Provide excellent job opportunities to rural farmers & others in semi-rural
areas, all employees will be shareholders in this project
The products developed will help in improving the “Quality of Life” of its
users & no more exposure to toxic hazardous synthetic chemicals for
production staff
2% of the Net Profits will be spent for the cause of underprivileged people
100% Natural/ Organic, Eco & Human-friendly, saves lot of water,
electricity/ energy, dyeing ingredients & time in comparison to
conventional textiles processing methods will earn Carbon Credits
(CER’s)

19. Thank You !
Validation Rating of Quicklook Report prepared by
FICCI & IC2 Institute, University of Texas at Austin !
Commercial potential has been validated through interviews.
Further commercialization is recommended for India, Rest of
the World & US.
Contact Details:
Rajiv Rai Sachdev, M.D.
Add: B-5, 2nd Floor, East of Kailash,
New Delhi-110065, India.
Email: advantagenature@hotmail.com
Website: http://www.advantagenature.com
Mob. No: +91 9811108402