Marketing strategy
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The problem with most of the perfumes that are available to the public today is that the regulations of chemical additives and ingredients used in most conventional perfumes can be harmful to not only the person who applies them, but also those in close contact with them. Maybe you have noticed at one point or another that these scents and smells emanating from these topical substances can cause headaches, eye and nose irritation, and a slew of other side effects caused by the toxic petrochemicals that are often used to formulate the appealing fragrance of these colognes and perfumes. Most of the time, these petrochemicals are by-products of petroleum and other natural gases, which you definitely don’t want to be breathing in, or applying to your hands and neck on a daily basis.
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This document provides an overview of the product launch for Aficion Deodorant by four partners. Key details include the 25 crore initial investment, targeting men and women ages 18-39, positioning as a 48-hour antiperspirant for professionals ages 20-50, plans for the 180ml product at Rs. 180 price point, and promotion through various channels including newspapers, TV, and social media. Customer relationships and feedback will also be prioritized through emails, gifts, and staff visits. A contingency plan is outlined to reposition the product and target youth if initially unsuccessful.
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marketing plan (Soap)
This document provides a marketing plan for a startup organic soap company called Red Orange Organic. It begins with an executive summary that outlines the size and growth of the Indian soap market, as well as Red Orange Organic's target segment. The marketing mix (4Ps) are then discussed, including plans for products tailored to different skin types, distribution through third party distributors, competitive pricing, and large promotional activities. Sales estimates and forecasts are provided that show profitability being achieved within 6 years as expansion occurs. In appendices and references, additional data is presented on consumer preferences and industry research sources.
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See more
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The document discusses market trends in the cosmetology industry, including both professional and consumer trends. Professional trends focus on reducing chemicals and using more natural ingredients and new technologies. Consumer trends are driven by demands for improved ingredients and are influenced by factors like ingredients, colors, movies, and fashion. Specific trends mentioned include ammonia-free hair color becoming very popular, concerns about toxic ingredients like ammonia and PPD, and innovations in packaging that use more sustainable materials and focus on consumer perception. Temporary hair smoothing treatments were initially popular but some were recalled due to formaldehyde content. Alternative smoothing treatments using ingredients like babassu oil are emerging.
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Opportunity Presentation
Arbonne is a company that sells beauty, health, and wellness products through a multi-level marketing model. It is committed to using only safe, natural ingredients without toxins. Consultants can earn income by selling Arbonne products and building a team of other consultants. The compensation plan offers several ways to earn commissions including bonuses and overrides from team members. Starting an Arbonne business requires an initial investment but allows people to potentially earn extra income in their spare time.
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Vegan cosmetics are cosmetics made without animal-derived ingredients. The document discusses the growing vegan cosmetics market and outlines plans for starting a vegan cosmetics company. It covers the company's mission to improve health and the environment, target audience of youth interested in health and ethics. A market analysis shows the global vegan cosmetics market is valued at $13.02 billion and expected to grow at 7.02% annually. The document also includes a SWOT analysis, pricing and promotion strategies, competitors, and financial plan.
ANEXE
PRIMAVERA LIFE is a German company committed to offering 100% pure and natural essential oils, floral waters, and aroma body care products. It works with organic farmers and wild-crafting partners to source ingredients for its product line. Every batch is tested to guarantee purity and quality according to European organic standards. The company seeks to establish its brand in Romania through a new distributorship with Quality Standards SRL, which will market the PRIMAVERA LIFE line through various strategies like exhibitions, seminars, and promotional materials.
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mayanknewproduct-150815074920-lva1-app6891.pdf
The document summarizes a product launch plan for a hypothetical deodorant brand called Assorted by the startup company Redolence Pvt. Ltd. The plan discusses segmenting the target market to urban working professionals aged 20-50 years in major Indian cities. It outlines the marketing mix strategies including pricing the 180ml product at Rs.180 with margins for wholesalers and retailers. Distribution will utilize both organized retailers and traditional stores. Promotion will use various media like newspapers, magazines, and events. The objective is to become the market leader in India and potentially expand worldwide.
new product launch
The document provides an overview of the product launch plan for "Assorted", a new deodorant product under the hypothetical startup Redolence Pvt. Ltd. The plan involves launching the dual-scent deodorant nationally in India, targeting urban working professionals aged 20-50. Key aspects of the marketing mix include positioning the product as a 2-in-1 deodorant, pricing it at Rs. 180 per 180ml bottle, distributing it through retailers and supermarkets, and promoting it through various advertising channels.
Example of Business Plan all the sixteen elements
Green Meclane Products was established in 2009 in India to manufacture high quality herbal cosmetics and body care products using natural ingredients. The company supplies products both domestically and internationally and has become one of the most trusted manufacturing companies in the health and beauty industry in India. Green Meclane offers a wide range of herbal cosmetic products as well as salon services using only natural ingredients to provide great skin and hair without side effects. The company aims to be a one-stop solution for all beauty and cosmetic needs.
EX-Redorent
1) E X Redorent is a proposed deodorant product launch by Redolence Pvt. Ltd., a startup with 5 partners and initial investment of 25 crores.
2) The deodorant would be offered in men's and women's scents in a single 180ml bottle. It would target urban Bangladeshis aged 20-50 and be priced at Tk 299.
3) The marketing plan includes distribution through retailers and supermarkets in major cities. Advertising will utilize newspapers, magazines, social media, television and billboards. The estimated annual marketing budget is Tk 2267417.40.
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This document introduces the JBR Store Distribution Program, which is looking for beauty stores in Florida and master distributors in Latin America and the Caribbean to represent several skincare and haircare brands. It provides an overview of the product lines from British Science Formulations, Saintsco Limited, LA FAON Limited, and Y Not Natural. The representation programs, including professional, wholesale, and blogger referral programs are outlined with their requirements and details. The document promotes joining the team of representatives for these brands that are both effective and environmentally friendly.
Branding marketing project grade 12
The document presents the results of a market survey on consumer brands of compact powder and tea. For compact powder, 60% of respondents selected Rimmel as having the most ultra-fine and lightweight texture. For tea, 80% selected Twinings as having the least caffeine content. Graphs show the brand preferences and reasons for choices. The conclusion finds Rimmel is preferred for compact powder due to its affordability and properties. For tea, Twinings is preferred for its low caffeine content, though Brooke Bond Red Label is also popular for its strong flavor and color.
WANTED C&F AGENTS PAN INDIA
AN UPCOMING FMCG PERSONAL CARE BRAND REQUIRES CFA PAN INDIA WHEREVER CURRENT OPERATIONS ARE NOT EXISTING. COMPANIES WITH STRONG FINANCIAL BACKGROUND TO PAY GUARANTEE DEPOSIT AND GOOD AND CLEAN WAREHOUSE PLEASE CONTACT businessdevelopment@agapeproducts.in AND WE WILL CONTACT YOU TO REVIEW YOUR PROPOSAL AND APPOINT. URGENT ACTION WILL BE TAKEN. WE WELCOME YOU TO BE A PART OF A GLOBAL BRAND IN THE PERSONAL CARE INDUSTRY.
Axe deodorant
The document introduces a new line of organic deodorants from Axe called Botanical Essence, Tea Green, Ambre Essentiel, and Melvita Roses. It describes the key natural ingredients in each product. The document also outlines Axe's mission, vision, objectives, target markets, promotional strategies, and organizational structure.
Ad. New Deodorants
Yıldırım A.Ş. is a Turkish company established in 1989 that produces personal care products. In 2011, they launched a new deodorant brand called 1618. 1618 comes in roll-on, stick, and spray forms and targets women consumers. It contains natural ingredients like ambergris and has no alcohol or pigments. Yıldırım aims to expand 1618's market share in Turkey and become a leading deodorant brand through television advertising and product placement.
Sunsilk
This document discusses the 4 P's of marketing strategy for Sunsilk shampoo in India. It provides details on the product range, pricing, promotion, and distribution strategies. Sunsilk offers various shampoo variants targeted at different hair needs that were co-created with 7 global hair experts. It uses value-based pricing and promotional campaigns involving celebrity endorsements. Hindustan Unilever distributes Sunsilk widely in India through a network of distributors and retailers to achieve a broad reach across urban and rural areas.
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marketing plan (Soap)
This document provides a marketing plan for a startup organic soap company called Red Orange Organic. It begins with an executive summary that outlines the size and growth of the Indian soap market, as well as Red Orange Organic's target segment. The marketing mix (4Ps) are then discussed, including plans for products tailored to different skin types, distribution through third party distributors, competitive pricing, and large promotional activities. Sales estimates and forecasts are provided that show profitability being achieved within 6 years as expansion occurs. In appendices and references, additional data is presented on consumer preferences and industry research sources.
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Cognitive dissonance is the mental discomfort or stress experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time
ANN pain relief oil SWOT Analysis
This oil is very useful in relieving the joint pains, back pain, knee pain, Cervical spondilitis, slip disc, wounds, all kinds of pains, infl ammation and pain etc. Muscles gain more strength and power if the joints are massaged with this oil.
Digital library application
Digital library is a virtual education, creation, Management, Delivery, Virtual Classroom, Assessment System and provide Ready made Multimedia content.
Sales Performance evaluation
Evaluation is to measure the performance of salespeople.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
It is a critical function.
It constitutes comparing objectives with results.
Provide feedback.
Take steps to further improvement.
Methods:
Ranking Methods
Management by objectives (MBO)
Graphic Rating and Checklist methods
Performance evaluation
Evaluation is to measure the performance of salespeople
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
It constitutes comparing objectives with results
Provide feedback
Take steps to further improvement
Employee motivation in the company
Motivation is defined as the action of orienting ones behavior to a specific goal. There are a lot of theories that try to explain, how and why motivation function as is does. The simplest explication of how motivation functions is “the need to minimize physical pain and maximize pleasure”, of chorus there are a lot of needs that may act as a motivator (e.g. eating, resting, or a desired object, hobby, goal, state of being, ideal). Other theories attribute motivation to less apparent reasons such as altruism, selfishness, morality, or avoiding mortality.
This theory is one of the oldest, and it states that presenting a reward (tangible or intangible) after the occurrence of a certain action will cause the behavior to occur again. The theory is based on the fact that the subjects mind will associate a positive meaning to the behavior. [2](Maslow A., 1970).
The time passed since the occurrence of the action and the moment when the subject is presented with the reward is also very important, it has been shown that for shot periods the impact is greater than for longer ones. If this cycle of action–reward is repeated it is possible to convert that action into a habit.
This theory is one of the oldest, and it states that presenting a reward (tangible or intangible) after the occurrence of a certain action will cause the behavior to occur again. The theory is based on the fact that the subjects mind will associate a positive meaning to the behavior. [2](Maslow A., 1970).
The time passed since the occurrence of the action and the moment when the subject is presented with the reward is also very important, it has been shown that for shot periods the impact is greater than for longer ones. If this cycle of action–reward is repeated it is possible to convert that action into a habit.
This theory is one of the oldest, and it states that presenting a reward (tangible or intangible) after the occurrence of a certain action will cause the behavior to occur again. The theory is based on the fact that the subjects mind will associate a positive meaning to the behavior. [2](Maslow A., 1970).
The time passed since the occurrence of the action and the moment when the subject is presented with the reward is also very important, it has been shown that for shot periods the impact is greater than for longer ones. If this cycle of action–reward is repeated it is possible to convert that action into a habit.
Hardwork PPT By Nazim ahmad
This document discusses the importance of hard work for achieving success. It states that hard work is the most important key to success and that achievements are impossible without hard work. An idle person who does not work hard will never gain anything. The person who works hard is able to gain success and happiness in life as nothing can be achieved without hard work. It provides examples of how great leaders like Mahatma Gandhi achieved freedom for India through hard work. It also notes that genius requires 1% inspiration and 99% perspiration according to Thomas Edison. The document outlines five elements of hard work: working with context and understanding plans, the grind of stressful work, sacrificing ambitions goals that require personal sacrifice, and achieving pay
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ATTITUDE: CONCEPTS AND MODELS- COGNITIVE DISSONANCE AND TRI-COMPONENT THEORY ppt
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How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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- You don't need a large team to start a content marketing program
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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandAmazing and On Point - Ramon Ray, USA TODAY
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PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Story Telling Master Class - Jennifer Morilla
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The Strategic Impact of Storytelling in the Age of AI
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Key Takeaways:
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2. Build a three-step customer experience strategy
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Marketing strategy
- 3. BRAND LOGO
- 6. INTRODUCTION The problem with most of the perfumes that are available to the public today is that the regulations of chemical additives and ingredients used in most conventional perfumes can be harmful to not only the person who applies them, but also those in close contact with them. Maybe you have noticed at one point or another that these scents and smells emanating from these topical substances can cause headaches, eye and nose irritation, and a slew of other side effects caused by the toxic petrochemicals that are often used to formulate the appealing fragrance of these colognes and perfumes. Most of the time, these petrochemicals are by- products of petroleum and other natural gases, which you definitely don’t want to be breathing in, or applying to your hands and neck on a daily basis. Origin takes pride in manufacturing all natural perfumes, candles, incense and other home fragrance products as well as body care products dedicated to serve the growing demographic of health conscious consumers. Origin is also a fair-trade company, with over 50 different options when it comes to their natural perfume line, all derived from essential oils such as lavender, rose, jasmine and much more
- 9. VISSION We want to catch overall market at 1st, 2 or 3 years and then we want to catch up over all international market and be a no.1 in natural perfume. MISSION We are providing natural product in this Inorganic world. We are here for providing healthy and natural product. Now we are start-up so we are providing our product at only India.
- 10. Marketing Strategy MARKET – RAPID PENETRATION PRICING :- Setting due price as low as possible to win a large market share, due cut price further as falling costs are experienced.
- 11. PRODUCT OUR PRODUCT IS ELECTRIC PERFUME DEVICE WITH INDIAN COCKTAIL PERFUME. ALSO WE OFFER 20 MLS 3 BOTTELS COMBO PACK OF DIFFERENT PERFUME.
- 12. PRICE OUR PRODUCT PRICE SUCH AS:- ELECTRONIC DEVICE+ COCKTAIL PERFUME( BASIC PRODUCT)=RS.250/ ONLY SINGLE 20ML PERFUMES=RS.80/ COMBO PACK OF 3 PERFUMES=RS.200/
- 13. PLACE URBAN & SEMI URBAN AREA . SUPER MARKET & GROCERY . GENERAL PHARMACY STORE.
- 15. COMPETITORS
- 16. SWOT ANALYSIS STERENTH INNOVATIVE PRODUCT QUALITY PRODUCT NATURAL PRODUCT LOW OPRATION COST WEAKNESS NEW IN THE MARKET NO BRAND IMAGE IN MARKET LOW BUDGET OPPORTUNITY UNTAPED RURAL & URBAN MARKET CHANGING MIND SET OF PUBLIC RELATED TO HEALTH NO BIGGER COMPETITIOR IN AYURVEDIC MARKET INCREAS PURCHASING POWER OF HOUSEHOLDS THREATS LOW TRUST OF GENERAL PUBLIC SUBSTITUTE PRODUCT ARE IN HIGH RANGE CHANGING CONSUMER NEED CUSTOMER MINDSET ABOUT SENS STICKS
- 17. SEGMENTATION GEOGRAPHIC- URBAN & SEMI URBAN PEOPLE ALL OVER INDIA DEMOGRAPHIC– AGE GROUP OF 24 TO 73 YEARS . MALE & FEMALE BOTH.
- 18. TARGETING MIDDLE TO HIGH INCOME GROUP. MEN & WOMEN BOTH.
- 19. POSITIONING “NOW THE ORIGINAL FRAGNANCE OF INDIAN CULTURE IN YOUR HOME”
- 20. BUDGET PRODUCT BUDGET Rs.250 MANUFACTURING COST Rs.170 OTHERS EXPENSE Rs.30 TAX Rs.10 MANUFACTURER PROFITS Rs. 25 WHOLESALER PROFITS Rs.10 RETAILER PROFITS Rs.5
- 21. Budget Plan Additional Cost Rs. Newspaper Rs.150000 Hoardings Rs.100000 Radio Rs.75000 Website & Campaign Rs.50000
- 22. Total investments = Rs.1000000 Total Manufacturing cost = Rs.625000 Single product = Rs.250 / 250 * 2500 = Rs.625000 150000+100000+75000+50000 = Rs.375000