"Save Paper, Save Trees" You must have seen such slogans often. Paper industry is generally targeted as a polluter, and the aim of this presentation to clear some myths.

1. Is Paper Industry
CULPRIT or VICTIMCULPRIT or VICTIM
Of Pollution?

2. Why this Presentation?
2
During past few years, Indian Paper Industry has
done tremendous work in the area of pollution
abatement.
Still among the masses, paper industry is beingStill among the masses, paper industry is being
considered as big polluter.
Other polluters are getting ignored.
This presentation is aimed with clearing the dust.

3. The Consumption Cycle
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A product is made using raw materials or recycled
materials.
Often, some use/modification/processing is one on
the product, before sending it to consumer.the product, before sending it to consumer.
The consumer uses the material, and the generated
waste is sent to recycler.
Recycler recycles the product, and is also
considered responsible for the unwanted material
coming with the waste material.

4. Who is Real Polluter?
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The Consumer or Recycler?
Let us consider a typical case.
A Mill makes paper.
The paper is printed, bound, cut, sent to reader inThe paper is printed, bound, cut, sent to reader in
the form of a book.
The reader reads the book, and after finishing, the
book is sent back to recycler.
Recycler has to recycle the book, removing the
contaminants added by the publisher.

5. Who?
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Now, who is real polluter?
The publisher, who used non-biodegradable inks for
printing, or the paper recycler, who tries to ensure
all treated effluent norms are met?all treated effluent norms are met?
Do you know, the norms for treated mill effluent are
becoming more and more stringent?
And there are no norms applicable on which inks
can be used for printing?

6. Recycler
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Unfortunately, recycling industry is generally
respected worldwide, except in India.
In the following sheets, we shall see few examplesIn the following sheets, we shall see few examples
of different sectors which have never considered as
polluter.

7. Paper Industry
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You must have seen posters, banners, slogans
bearing “SAVE PAPER, SAVE TREES” often.
Almost every airport, every metro/railway station,
many magazines, newspapers or wherever you see,many magazines, newspapers or wherever you see,
you may find these slogans.
Have you ever tried to find what are the top five
causes for deforestation in India?
Can you name any ‘one’ of these top five?

8. Blame Paper
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Probably blaming paper industry seems so easy.
Or, probably, other businesses want to hide
themselves from coming into picture by blamingthemselves from coming into picture by blaming
paper industry.
Next few slides are an effort to present you some
food for thought.

9. Look at the Next Slide
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Let us see a few photographs on the next slide.
Please look carefully, try to compile what thoughtsPlease look carefully, try to compile what thoughts
appear in your mind and compare that with
upcoming slides.

10. What Do You See?
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11. What Did You See?
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Beauties?
Sorry. Why should we not see these as polluters?
BIG POLLUTERS?BIG POLLUTERS?
Let’s see…

12. Source of Pollution
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Well, these girls are really beautiful. In fact, every
girl is beautiful. Every boy is also handsome.
But long hair should also remind us of-But long hair should also remind us of-
Shampoos
Hair Oil
(For maintaining long hair, you need shampoos, hair oils etc.)

13. Shampoo & Soap
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India’s shampoo market is estimated to be at
Rs.4500 Cr., (with only 13% market penetration)
and increasing at a rate of around 13% every
year. (a 6ml Sachet is available at Re.1.00 or so.)
Try to guess how much shampoo is being used and
during/after bath, where does it go.
Similarly, per capita soap consumption in India is
around 460 gm (2014).

14. Hair Oil
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Hair oil market is huge. Around 80 billion rupees.
Again, during bath, any oil applied previously will
go to municipal waste.
You may see that all that was pleasing our eyes in
earlier slides was a big source of pollution.
Why should we not consider long hair as…..

15. Long Hair…
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16. Long Hair
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Not only long hair, but there are other sectors which
impart a big load on pollution.
Like detergents.Like detergents.

17. Detergents
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Soaps are made of materials found in nature.
Detergents are synthetic (although some of the
ingredients are natural).
Some detergents are very toxic to fish and wildlife.Some detergents are very toxic to fish and wildlife.
Most fish will die when detergent concentrations
approach 15 parts per million. Detergent
concentrations as low as 5 ppm can kill fish eggs.
Per capita detergent consumption in India is 2.7 kg.

18. Detergents
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Now, consider this. Per capita fresh water
consumption in India is 92 lit per day, or 33580 lit
per year. Around 80% of this goes to wastewater,
say 27000 lit. To this add, 2.7 kg of detergent.
This way, the detergent concentration in domesticThis way, the detergent concentration in domestic
wastewater comes to be 100ppm.
Most of this wastewater goes to atmosphere,
untreated.
Have you visited municipal waste treatment plant in
your city? What is its capacity? Is it adequate?

19. Printing Inks
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Printing ink sector in India is estimated at 260,000
tonnes for 2013-14, valued at around INR 46.5 billion.
Offset: 1,40,000 tonnes,
Web offset: 80,000 tonnes
Liquid ink: 90,000 tonnesLiquid ink: 90,000 tonnes
While metal inks: 14,000 tonnes
Screen and special inks: 12,000 tonnes
UV/aqueous inks: 10,000 tonnes
In other words, per capita consumption of inks is around
210 grams, (around 5% compared to that for paper).

20. Printing Inks
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Unfortunately, no specifications concerning
recyclability or bio-degradability of inks have been
formulated so far.
Because many inks are toxic, FSSAI has banned useBecause many inks are toxic, FSSAI has banned use
of newspaper for packaging food since Dec. 2016
in India.
If a printer uses an ink which is difficult to recycle,
the paper mill is supposed to take care of it.

21. Paper is Most Recyclable
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Of all materials printed, paper is most recyclable
item, and hence the trouble goes to paper mills.
Printing is also done on various products like
polythene, plastic, polypropylene, cloth etc.; butpolythene, plastic, polypropylene, cloth etc.; but
most of these materials are not recycled.

22. PVC
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Per capita PVC (Poly Vinyl Chloride) consumption in
India is around 2kg.
PVC also finds applications in packaging,
pharmaceuticals and fast-moving consumer goods, end-
use sectors that are all poised to grow to cater to the
needs of a growing population.needs of a growing population.
Greenpeace has pushed for the cessation of PVC
production as dioxin is created from the manufacture
and incineration of the substance. Dioxin is one of the
most deadliest of man-made poisons and it stays in the
body for a long time, concentrating in food chains at
the highest levels in carnivores – which includes us.

23. Formaldehyde & Phenol
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Per capita consumption of formaldehyde and
Phenol was around 0.2 kg each during 2010-11.
These are widely used in mica laminate industry.
In view of its widespread use, toxicity, and volatility,In view of its widespread use, toxicity, and volatility,
formaldehyde poses a significant danger to human
health.

24. Pesticides
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In addition, a lot of pesticides are being used for
various known purposes.
Per capita consumption of pesticides in India is toPer capita consumption of pesticides in India is to
the tune of 72 grams.
Just imagine the impact of such a high quantity of
pesticides entering into our lives.

25. Other Chemicals
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On an estimate around 8000 new chemicals are
found/synthesized every year, and come to market.

26. So What’s Real Problem?
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Let us compile all that matter discussed here to
evaluate the polluter level.
On the next sheet, let’s compare per capita
consumption of various items.consumption of various items.

27. Per Capita Summary
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Sl. Item Per Capita
Consumption
1 Paper 10 kg
2 Soap 460 gm
3 Shampoo 130 gm
4 Detergent 2.7 kg
5 PVA 2 kg
6 Formaldehyde 0.2 kg
7 Printing Inks 210 gm
8 Pesticides 72 gm

28. Let’s Ask…
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What pollutes the environment more?
Paper or printing inks?
Paper or pesticides?
Paper or formaldehydes? AndPaper or formaldehydes? And
Paper or soaps, detergents, shampoos?
Which makes bigger threat to environment?
10 kg Paper or 3.3 kg Soap-Detergent-Shampoo?

29. Another Question.
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After a tasty dinner in your favourite restaurant,
should you clean your hands by-
Using lemon bowl with 50-70ml water and a 4-8 gmUsing lemon bowl with 50-70ml water and a 4-8 gm
tissue paper, or
Using 2-4 gm soap and 500-700ml water?

30. Thanks for Reading.
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If you feel the presentation is really useful and is
able to clear myths, please do forward it to all your
near and dear ones.