Marketing and Green Marketing Importance

1. Presented by –
VAISHALI SINGH
VISHAL SINGH
SAKSHI SARDAR
PANKAJ SHARMA

2. Contents of Presentation
► Introduction to Green Marketing
► Pro’s & Con’s
► Marketing Mix of Green Marketing
► Companies using Green Marketing
► Green Marketing methods
► Why Green Marketing ?
► Greenwashing

3. Lets understand “GREEN MARKETING” !!
► It is the marketing of products that are presumed to be
environmentally safe.
► It incorporates a broad range of activities including:
1. Product modification
2. Changes to the production process
3. Packaging changes
4. Modifying advertising.

4. Pro’s & Con’s of Green Marketing
• Attention in the market
• Create Awareness
• Profit Making
• Response from Customers
Pro’s
• Change leads to cost
• Costly Certifications
• Little Detail about exact
Features
Con’s

5. MARKETING MIX OF GREEN MARKETING

6. PRODUCT
► Supports sustainable development.
► Made from recycled goods or that can be recycled or
reused.
► Efficient products which save water, energy, money &
reduce environmental impact.
► Environmentally responsible packaging.

7. Companies Using Green Marketing Tactics in Product

8. PRICE
Price is an important and critical factor of green
marketing mix .
Most consumers will only be prepared to pay additional
value if there is a perception of extra product value .
Value maybe improved performance ,function, design,
visual appeal or taste .
Green marketing should take all these factors in
consideration while charging a premium price.

9. PLACE
The choice of where and when to make a product
available will have a significant impact on the
customers .
Very few customers will go out of their way to buy
green products.
Green place is about managing logistics to cut down
the transportation cost aiming at reducing the
transportation cost

10. PROMOTION
Promoting products and services to target markets includes :
1. Paid advertising
2. Public relations
3. Sales promotions
4. Direct marketing
5. On site promotions ( Internet Sales)

11. Companies with green marketing !!
► PHILIPS
► MCDONALD
► FIAT
► DELUXE PAINT
► CANON
► UNILEVER

12. GREEN MRKETING METHODS

13. Use eco
friendly paper
and inks for
printing
marketing
materials.
Skipping the
printed
materials
altogether and
opting
electronic
marketing
Having a
recyclable
program and
responsible
waste
disposable
practices
Using eco
friendly
product
packaging
Using efficient
packaging and
shipping
methods
Using eco
friendly power
sources
Taking steps
to offset
environmental
impact

15. GREENWASHING
► Greenwashing is the practice of
making an unsubstantiated or
misleading claim about the
environmental benefits of a
product, service, technology or
company
practice. Greenwashing can make a
company appear to be more
environmentally friendly than it
really is.