Green marketing refers to highlighting the environmental benefits of products and services. It aims to reduce the negative environmental impacts of business processes. Some benefits of green marketing include standing out competitively, reducing environmental impacts and costs, ensuring long-term growth, and gaining credibility. Common green marketing strategies include using recycled materials, upgrading equipment to be more eco-friendly, and promoting sustainability initiatives.
Introduction to Green Marketing
Pro’s & Con’s
Marketing Mix of Green Marketing
Companies using Green Marketing
Green Marketing methods
Why Green Marketing ?
Greenwashing
Introduction to Green Marketing
Pro’s & Con’s
Marketing Mix of Green Marketing
Companies using Green Marketing
Green Marketing methods
Why Green Marketing ?
Greenwashing
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
3. Overview
Green marketing refers to selling products or services by highlighting their
environmental benefits. Some call it eco-marketing or environmental
marketing, and consumers recognize such brands by terms like "organic,"
"eco-friendly," "recyclable," or "sustainable".
The concept of green marketing appeared as the after-effect of humans'
negative impact on our planet. Brands illustrate how they change their
missions and practices from revenue-driven to environmentally aware by
business processes that have the least impact on the environment as
possible.
4. Why Green Marketing
• Implementing sustainable business practices
• Demonstrating social responsibility
• Reducing expenses (packaging,
transportation, energy/water usage, etc.)
• Demonstrating how safe and mindful
products or services are
5. Benefits of Green Marketing
• Stand out in the increasingly competitive
environment;
• Reduce the negative impact of production on
the environment;
• Save energy, reduce the use of natural
resources and carbon footprint;
• Produce recyclable products;
• Improve your credibility;
• Enter a new audience segment;
• Ensure long-term growth;
• implement innovations;
• Obtain a higher revenue.
6. 6 Green Marketing Strategies
• Use recycled materials
• Consider using bulk email service
• Upgrade your equipment and vehicles
• Highlight that your company is eco-friendly
• Invest in social media marketing
• Support environmental initiatives
7. Green Marketing Mix
• PRODUCT: Environment friendly products made from recycled
materials. Efficient products not only save water, energy and money, but
also reduce harmful effects on the environment.
• PRICE: Green pricing takes into consideration the people, planet and
profit in a way that takes care of the health of employees and communities
and ensures efficient productivity
8. Cont.….
• PLACE: Green place is about managing logistics to cut down on
transportation emissions, thereby in effect aiming at reducing the
carbon footprint.
• PROMOTION: Green promotion involves configuring the tools of
promotion, such as advertising, marketing materials, signage, white
papers, web sites, videos and presentations by keeping people,
planet and profits in mind
9. Business that opted The Concept
• Patagonia
• Starbucks
• Timberland
• IKEA
• The Body Shop
• Etc..
