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This document summarizes ways that a website can help build brand imagery and engagement. It discusses how a website allows for better targeting through content, direct feedback, and ROI tracking. It provides tips for improving a website, such as having a plan, using engaging content, and focusing on SEO. The document also explores how website design provides global reach and sharing options to build brand awareness. Key platforms for creating brand awareness like Facebook, Instagram, and Twitter are identified. In conclusion, it states that an effective website can increase engagement, content promotion, brand awareness, and customer satisfaction.
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This document summarizes a presentation on word-of-mouth marketing. It finds that word-of-mouth is responsible for $6 billion in annual consumer spending and drives 13% of sales. Word-of-mouth also amplifies paid media by 15% and has a more immediate impact than traditional media. The presentation discusses how to build an effective word-of-mouth strategy focusing on audiences, engagement, and measurement of outcomes rather than just activities. It also provides examples of successful word-of-mouth campaigns that increased sales, reach, and engagement through the use of influencers.
HBWC Presentation - 6th June 2012
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
Social media marketing
"Social media marketing is to promote a product or service through social networks and social media websites. ”
Social media has become a very powerful and important space where the platform is not only used for social media but also a great way to price your product and advertising your brand.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
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The document discusses influencer networks and their successful trend. It defines influencers as content creators passionate about their niche who have targeted audiences on platforms like Instagram, YouTube, Twitter and Pinterest. It then explains that influencer networks are a bridge between brands and influencers that offer targeted campaigns, cross promotion and metrics tracking to engage audiences authentically. Finally, it provides tips for how brands and influencers can identify the right influencer networks for successful partnerships.
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Social media marketing refers to the process of gaining traffic or attention through social media sites. It is a powerful way for businesses of all sizes to reach prospects and customers. The key aspects of social media marketing include determining goals, evaluating resources, knowing your audience, creating engaging content, integrating marketing efforts, and focusing on quality over quantity. Popular social media platforms for marketing include Facebook, Instagram, and YouTube. Facebook marketing in particular allows businesses to specifically target customers and drive traffic.
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Acm ppt
- 1. Website : Building Brand-Imagery & Engagement Presented By: VISHAL SINGH – PES1201802191 ABHISHEK DK – PES1201802176 SAKSHI – PES1201802330 NIKHIL SRINIVAS – PES1201802169 HANNAH MARIA SAJEEV – PES1201802167
- 2. Contents : Sr. No : Presented By : • Vishal • Rohit • Sakshi • Abhishek • Hannah • Introduction to the topic • Ways to improve our website (Digital) • Website role in Building Brand Awareness • Advertising and Marketing Communication • Most used platforms in creating brand awareness • Conclusion
- 3. INTRODUCTION What is Brand imagery? ⮚ Result of all visuals that represents your brand’s identity. ⮚ Appears in variety of forms - billboards, Instagram, websites & print ads. ⮚ Conveys emotion in the viewer (known as “brand feelings.”). ⮚ Visually communication with your potential customer, to show who you are, why they should trust you and how. How a website help’s in making Brand imagery ⮚ Better Targeting – Through Content Uploading ⮚ Direct Feedback – Feedback Portal ⮚ ROI Tracking – Unlike Traditional Marketing ⮚ More Customer Gathering Online - Google Analytics
- 4. Ways to improve a website (Digital) • Have a Plan • No stocky images & ambiguous terminology • Include social share & follow • Navigation to guide audience • Stay Mobile – Friendly • Focus on SEO • Fix 404s and other errors • Regular content uploading • Engage through chatbots
- 5. ▪ Keyword strategy : By consistently showing up in search results, you prove to online shoppers that you are a key player in your industry. ▪ Global reach : Website design provide your customers with the opportunity to share their thoughts with the public globally. ▪ Share buttons: This gives visitors the power to share their thoughts with their friends on the spot. WEBSITE’S ROLE IN BUILDING BRAND AWARENESS
- 6. ▪ Implies the quality of service : A well designed website gives an insight that quality of product/service is best ▪ Navigation : Easy navigation in websites pages will increase the interest of the audience to move there page of interest. If every page of the website has proper navigation links, it creates trust on website.
- 8. Website Marketing • Promote a website and hopefully get more traffic to a website • Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience • Driving online visibility and providing valuable information • Creates more Clicks through the website
- 9. Pro’s and Con’s PRO’s • Can reach targeted customers effectively • Delivers immediate results • Cost effective • Can be personalized • Helps build relationship • Levels the field between large and small business CON’s • Involves too much competition • Can be damaged by negative feedback • May not be appropriate for all products
- 10. Most used platforms in creating brand awareness • Facebook • Instagram • Twitter • YouTube • Messenger • LinkedIn • Snapchat • WhatsApp
- 11. • Facebook is the most popular. Some 89% of marketers use the platform as part of their social strategy. Just 66% of consumers follow brands. • Second most popular platforms for brands is Instagram, with 65% of marketers. Fewer consumers (41%) follow brands on Instagram.
- 12. • Sell the brand - Don’t sell the stuff, sell the brand. Using social media is kind of trust and connection to the audience. Build the content not advertising. • Humanise your brand - You are tone of voice and brand voice really does matter, So audience are more likely to engage in the content. • Diversify your approach - Writing some helpful blogs, chatting with their through Instagram stories. Just connect with audience in a very personal way. Building brand awareness
- 13. Conclusion Website increases • Engagement With the brand • Content promotion • Helps in user interface • Creation of Brand awareness • Customer Satisfaction Adding more content that’s interesting and worth sharing will increase the website activity, eventually increasing the brand awareness. We get influencers and thus we get a great way to increase brand awareness.
- 14. THANK YOU