This file describes you best the green marketing and the challenges faced by it in the present era.

1. By-
Ashish banga

2. Meaning of green marketing
• Green marketing emerged as “marketing of products that
are assumed to be environmentally safe,” a simple
enough definition.
• The process of selling products and/or services based on
their environmental benefits. Green Marketing includes
the activities like product modification, changes to the
production process, packaging changes, modifying
advertising , to minimize envt. Threat.

3. Benefits of green marketing
• Higher retail sales
• High brand recognition
• Larger consumer base
• Better investor relations
• Maximum attraction in market
• Innovation in products and operations
• Use of solar energy and recycled material.

4. Facts of green marketing
– CNG buses in Delhi.
– Videocon logo changes to green.
– Hydrogen car unveiled in UK
– BMW car goes another way by going electric
– Bio-fuels cuts airline emission by 65 %
– Lifebuoy- clean and green.
– No. of people that recycle at least once a year
increased from 73 to 93 %

5. Some steps…

6. Challenges ahead
• Require renewable and recyclable material
• Higher R & D
• Water treatment technology
• Less awareness of green products.
• People not ready to pay extra for eco friendly
goods.
• Some consumers are careless for the
environment
• Maximizing usage of the C F L.
• Less variety available in green products.

7. What a company must do
• Spread the ideas of protecting the environment
• Provide education on eco- friendly
• Benefit the future generations/ sustainable
development
• New 4 p’s -- people, planet ,profit ,process.
• Protect and balance the environment

9. ****** conclusion ******