The document outlines a distribution plan for an alcohol scanner product. The scanner would be installed in vehicles and use infrared sensors to detect alcohol levels through a driver's skin within 10 minutes of consumption to prevent driving while intoxicated. It argues that making these mandatory and including them in new vehicles could significantly reduce accidental deaths from drunk driving within 5-10 years. The plan proposes meeting with automakers and government authorities to require installation and providing discounts and advertising to promote adoption, especially in high alcohol consumption areas. The goal is to create an affordable system that detects alcohol accurately and reliably without disrupting driving.

1. DISTRIBUTION PLAN
ALCOHOL SCANNER
DISTRIBUTION CHANNELS IN MARKETING ARE ONE OF THE
CLASSIC
“4 PS(PRODUCT,PRICE,PLACE,PROMOTION)”
THEY ARE THE KEY ELEMENT IN YOUR ENTIRE MARKETING
STRATEGY
BY - Vishal Singh
Sakshi Sardar

2. PRODUCT - ALCOHOL SCANNER
⮚ Driver will sit in the car and will press the START BUTTON
⮚ By the time HE/SHE will push the start button INFRA-RED SENSOR will start working & will
measure ALCOHOL in perspiration through contact with the SKIN
⮚ As alcohol begins to arrive at skin surface in just 10 minutes,hence sensor can easily detect
it
⮚ So it will be good for all,If all cars will be equipped with device that wont let the car to START,If
driver will be drunk
⮚ SENSORS in this product are not bulky,and are therefore SMALLER in size
⮚ The system is not POLICE DEPENDENT
⮚ If you are drunk then any of your family member can drive & even it will protect your car from
UNAUTHORIZED ACCESS

3. PRICE – ALCOHOL SCANNER
“WHAT WILL BE YOUR CHOICE PAYING 70$ EXTRA OR YOUR LIFE”
⮚ Almost all states in USA(24 States),have accepted this INTERLOCK DEVICES installed in
their cars
⮚ But drivers in USA have to buy the system, themselves usually paying $70 - $150
⮚ So we will have a MEETING with Automobile industrialists, Traffic police department, state
govt & central govt. ,Ministry of Road transport authorities, to take an absolute decision and
a relevant action on this and make it mandatory to be installed in all cars.
⮚ This will be one of the GREATEST MOVEMENT in automobile sectors of India to install
this feature in their upcoming cars too
⮚ Such that in next 5-10 years we will see a huge reduction in ACCIDENTAL VICTIMS

4. PLACE – ALCOHOL SCANNER
⮚ Data from “ROAD ACCIDENTS” in India 2016 –
2017,by ministry of road transport and highways
⮚ And anyhow system and general people wants
PHYSICALLY FIT drivers who are competent in
driving and steering a vehicle
⮚ There is absence of well DEFINED ROAD SAFETY
action plan
⮚ Lack of RELIABLE DATA SYSTEM to guide evidence
based road safety

5. THE FACTS SAY ALL !
⮚ We will be analysing the reports of government bodies
⮚ We will be stating our own facts and figures through surveys
⮚ We will be reaching to states with high alcohol consumption, and will be telling them about our product
through advertisement and road shows
⮚ And even if required we will be providing with certain offers and discounts regarding the scanner and will
provide certain discounts at the launch time
⮚ Even it will be accepted by automobile industries as it will become mandatory to fix in vehicles by
government order

6. PROMOTION - ALCOHOL SCANNER

7. “THE GOAL OF OUR SYSTEM IS TO ADVANCE THE
STATE OF ALCOHOL DETECTION TECHNOLOGY BY
DEVELOPING A SYSTEM THAT IS
FAST,ACCURATE,RELIABLE & AFFORDABLE WITHOUT
AFFECTING NORMAL DRIVING BEHAVIOR”
DISTRIBUTION REASON- CONCLUSIONAL
PART
“LIVE HEALTHY,STAY SAFE,STAY HAPPY”